玉溪市农户对农业社会化服务的需求意愿影响因素的调查与研究

钟建明 马娅 尹君

摘要 为保证玉溪市农林牧渔服务业10%的年增长率的实现，需要认真调查和研究限制玉溪市农业社会化服务业提高的限制因子，掌握玉溪市农户对农业社会化服务的需求以及影响因子。参阅前人研究，自编问卷，对玉溪市3个县、5个镇的200个农户进行了问卷调查，使用SPSS 19.0对影响玉溪市农户农业社会化服务需求影响因素进行Logistic回归分析，从而得到显著性影响因子、系数。结果表明，玉溪市农户对农业社会化服务的显著性影响因子是：①产前环节，基地人均年收入、基地常年用工人數为正效应因子;文化程度为负效应因子。②产中环节，基地人均年收入、基地现有种植土地面积、基地大春主要种植的作物为正效应因子;文化程度、基地小春主要种植作物为负效应因子。③产后环节，基地人均年收入、基地现有种植土地面积为正效应因子;文化程度、基地小春主要种植作物为负效应因子。基于此，提出以下建议：降低农业社会化服务价格;保证农业社会化服务质量;技物结合;大力发展农产品的运输、销售、采收服务;提供农业保险服务;大力培养农资营销与服务、电子商务专业学生;大力扶持电子商务的发展。

关键词 农户;农业社会化服务;需求;影响因素;玉溪市

中图分类号 F 326.6  文献标识码 A

文章编号 0517-6611（2021）19-0224-05

doi：10.3969/j.issn.0517-6611.2021.19.058

开放科学（资源服务）标识码（OSID）：

Investigation and Research on Influencing Factors of Farmers Demand Willingness for Agricultural Social Services in Yuxi City

ZHONG Jian-ming，MA Ya，YIN Jun

（Yuxi Agricultural Vocational- Technical College，Yuxi，Yunnan 653106）

Abstract In order to ensure the realization of the 10% annual growth rate of agriculture， forestry， animal husbandry and fishery service industry in Yuxi City， it is necessary to seriously investigate and study the factors limiting the improvement of agricultural socialized service industry in Yuxi City， and master the farmers demand for agricultural socialized service and the influencing factors in Yuxi City.Referring to previous studies and self-made questionnaires， 200 farmers in three counties and five towns of Yuxi City were investigated. Using SPSS 19.0 software， the influencing factors of farmers demand for agricultural social services in Yuxi City were analyzed by logistic regression， and the significant influencing factors and coefficients were obtained.The results showed that：the significant influence factors of Yuxi farmers on agricultural socialized services are： ① pre-production link，base per capita annual income，base annual number of workers arepositive effects;education level is negative effect.②mid-production link，per capita annual income of the base，existing planting land area of the base，main crops planted in spring of the base are positive effects;education level，main crops planted in spring of the base are negative effects. ③Postpartum link，per capita annual income of the base，existing planting land area of the base are positive effects;education level， main crops planted in the base in early spring are negative effects.Based on this， the following suggestions are put forward： reduce the price of agricultural socialized services;ensure the quality of agricultural socialized services;combine technology with material;vigorously develop the transportation， sales and harvesting services of agricultural products;provide agricultural insurance services;vigorously cultivate agricultural marketing and service， e-commerce students;vigorously support the development of e-commerce.