Research on the practice of Campus E-commerce Entrepreneurship training Base

Hao Ke yan

【Abstract】With the rapid development of information technology and Internet technology， the e-commerce market has gradually developed and improved， so the e-commerce talents are in short supply and there are new high standards for them. Training e-commerce talents at different levels as soon as possible has been an important goal of many technical secondary schools and polytechnic colleges entrepreneurial training bases. This paper introduces the e-commerce with analysis， induction and comparison.

【Key words】e-commerce; entrepreneurship; practice

【作者簡介】HaoKeyan， Canvard College of Beijing Technology and Business University.

Introduction

The innovation and entrepreneurship are the important force to push for the economy forward. In recent years， as the information technology， Internet technology， electronic technology as well as logistics technology have developed rapidly， the e-commerce has also bloomed. In todays society， the entrepreneurial potential of e-commerce has also been discovered. Many technical secondary schools have carried out e-commerce education and training， aiming at cultivating high-quality and high-standard talents， training learners innovative and entrepreneurial ability as well as practical ability， and promoting the comprehensive professional level of learners.

1. The essence of E-Commerce

E-commerce achieves electronic services， data management and networked work by using computer technology， network technology and long-distance communication technology. People trade more through the Internet instead of using paper bills face to face， based on detailed online commodity information， a perfect logistics system and a more secure and convenient payment system. This is how we can use e-commerce to trade. In short， its essence is electronic and digital way rather than face-to-face transaction.

2. The advantages of e-commerce

With the rapid development of information technology， network technology and logistics technology， the advantages of e-commerce are greater than that of traditional commerce. The essence of e-commerce is to digitalize and electronize and digitize the traditional business process， so that the traditionally material flow is replaced by information flow. That not only decreases the manpower and material resources greatly， but also reduces the influence on time and place to zero， enabling the trading activities to carry out efficiently at any time and anywhere. E-commerce provide more business opportunities for enterprises with the characteristics of open and free. The reduction of intermediate links allows direct transactions between producers and consumers and speeds up the operation of the social economy. Meanwhile， e-commerce information resources is richer than that of traditional commerce. Compared with traditional commerce， e-commerce has electronic communication way with simple， fast and low-cost， and Buyers and sellers are need for face-to-face transactions.

3. Entrepreneurial practice of Campus E-Commerce

3.1 Campus e-commerce platform

The ability of entrepreneurship and innovation is a kind of comprehensive ability， which requires students to be familiar with e-commerce and cultivate their ability in all aspects. Students should equip them with e-commerce thoughts and consciousness， and learn initiatively. They need to have their own understanding on business opportunities and know how to grasp them from the perspective of long term. They also need the ability to bear risks to adapt todays fierce society.

E-commerce is not only a theoretical talk but also a practical operation ability in life. There are many operation modes of e-commerce in campus， which can be divided into two main types： one type based on student individuals or teams， and another type based on teachers and students together. For example， the Obook online bookstore， established in October 2006， is an online bookstore based on the C2C e-commerce mode by a group of students studying in China University of Geosciences. The bookstore makes good use of the campus environment and seize stable customer group of teachers and students on campus. First， Students who want to buy books can place an order on trading platform of the campus e-commerce website after searching and browsing target books online; next， the platform clears the bill with students who provide books for sell; then， the campus distribution center deliver books to students buying books; finally， the students purchasing books pay to the bookstore. This is business process of Obook， and they will draw a certain percentage of intermediate charge for service from the collect payments. Its operation team set up by a group of students is aimed at providing information services of second-hand book trading and distribution services for teachers and students. This is an earlier campus e-commerce platform.

3.2 school-enterprise cooperation

The cooperation between schools and enterprises has greater advantages， which stimulates the enthusiasm of students to a large extent. Schools teach students theoretical knowledge， while the enterprises can provide real training environment for students to practice. A large number of personnel in school and a lot of resources in enterprise enable to cultivate better talents. School-enterprise cooperation makes students enter the enterprise for exercise in advance in the real training environment， enhancing students ability to master practical skills. From the training， students can put the theoretical knowledge they have learned into the practical operation through the real training environment. They can consolidate the theoretical knowledge in practice， then contact customers directly and recommend products to customers， which enables students have a better understanding of the basic sale skills in practice.

Schools could realize sustainable development and formulate greater teaching modes that meets the needs of the society through school-enterprise cooperation. School-enterprise cooperation enables students to serve the society directly. They can also enter different places to serve the public through the test of enterprise post skills and vocational training skills. Students strengthen their kinks to the school and the society， while they also improve their independent ability and marketing means in the basic environment. That trains students ability to face other different complex environments except enterprise and customers. The more important aspect of school-enterprise cooperation is to clarify the goals of students and to let them know what to do and how to do .school-enterprise cooperation cultivate storage talents for enterprise and improve the popularity of the enterprise.

4. Conclusion

The e-commerce grows rapidly， and it will change the way of social transactions in the future which will become faster， simpler and more convenient. The types of goods will be more abundant， and the information will be more complete. The opportunities of getting the e-commerce course in schools will increase， and the education of e-commerce in technical secondary schools and polytechnic colleges will be improved. Through the practice of campus e-commerce， learners comprehensive entrepreneurial ability and social practice ability will be greatly improved. Their adaptability in different environments will be fostered， promoting the overall development of learners.

References：

[1]Zheng Dajing. Research on e-commerce teaching in vocational colleges from the perspective of innovation and entrepreneurship training[J]. Contemporary Education Research and Teaching Practice， 2018（07）.

[2]Zhan Ting. Exploration and practice of establishing e-commerce entrepreneurship training base jointly by higher vocational colleges and enterprises[J]. Economic Research Guide，2013（16）.