新常态下，企业年会市场的变与不变

临近年末，企业年会往往是MICE业界的话题焦点。对于MICE从业者，2021年是艰难且充满挑战的一年。疫情常态化的背景下，许多行业出现“内卷化”现象，MICE行业也不例外。企业年会的市场需求在悄然发生变化，企业年会的价值也正待重塑。2021年会季，甲方出现哪些新的需求？年会规模是否缩小？举办地的距离是否出現变化？出现哪些新的举办形式？面对这块“蛋糕”，MICE企业如何看待这些变化？采取了哪些创新策略？又如何明晰和重塑服务价值？

本期《旅游会展》专题栏目策划“新常态下，企业年会市场的变与不变”，邀请MICE业界人士共同探讨新常态下年会市场的新需求和新趋势。

Changes and Non-changes in the Market of Annual Meetings of Enterprises In the New Normal

The topic of annual meetings of enterprises is often focused in the MICE industry as the year comes to the end. The year of 2021 is a difficult one yet full of challenges for those engage in the MICE. Under the circumstance of the pandemic new normal， the phenomenon of involution occurs to many industries， and the MICE industry is not exceptional either. The demand of market of annual meetings of enterprises is changing quietly， and the value is also being reconstructed.

Which new demands did show up from Party A in the exhibition season of 2021？ Was the size of annual meetings of enterprises narrowed？ Any change in the distance to the event？ Any new modes for holding the event？ What did the MICE industry think of these changes in face of this piece of “Cake”？ Which innovative strategies did take？ And how to distinct and reshape the service values？

On this edition of our column， we specially plan for the topic of“In the New Normal， Changes and Non-changes in the Market of Annual Meetings of Enterprises”， and invite those from MICE industry to together discuss new demands and new trends in the market of annual meetings in the New Normal.