数智赋能：中国—上合组织国家文旅融合新时代交流智慧旅游新模式，共同展望发展新前景

杨艳

8月23日，中国—上海合作组织数字经济产业论坛智慧旅游分论坛在重庆国际文旅之窗举行。本次活动邀请到上海合作组织近10个国家的150余名嘉宾线上线下同时出席，围绕“数智赋能：中国—上合组织国家文旅融合新时代”主题，集中展示智慧旅游产业的新成果，积极交流智慧旅游应用的新模式，共同展望智慧旅游发展的新前景。

重庆市人民政府副市长蔡允革、上海合作组织副秘书长张海舟出席活动并致辞。文化和旅游部副部长张旭、上合组织前秘书长阿利莫夫、俄罗斯联邦旅游署国际合作局局长斯米利韦茨、白俄罗斯体育与旅游部副部长波尔特诺伊、亚美尼亚埃里温市市长马鲁江、尼泊尔驻华使馆经济公使查宾德拉通过线上致辞。

本次论坛还举行了“中国（重庆）—上海合作组织智慧旅游中心”和“重庆国际文旅之窗”授牌仪式，并宣布上线“重庆—发现上合之旅多语种云展厅”。

据介绍，“中国（重庆）—上海合作组织智慧旅游中心”将秉承“政府主导、多方参与、国际合作、文旅交流”的原则，围绕“共商发展标准、共建发展平台、共促市场发展、共推文旅品牌、共同培养人才”五大任务，利用智慧旅游现代信息化技术，建设上合组织智慧文旅交流服务平台，展示智慧旅游产业新成果、交流智慧旅游应用新模式、展望智慧旅游发展新前景，促進上合组织国家优势互补、密切合作、协调发展。

“重庆国际文旅之窗”围绕“窗口”“贸易”“旅游”定位，打造国际文旅交流、国际文旅商品展销、出境游公共服务三大功能，重点做好全市国际性文化旅游交流活动的组织、策划和承办，搭建中外政企交流桥梁，为国外友城和驻华领事机构提供在渝推广平台，建设重庆文旅对外宣传窗口。“重庆—发现上合之旅多语种云展厅”是重庆市文化旅游委为深化重庆和上合组织国家文化旅游交往，依托中国国际在线搭建的国际化、数字化、智能化文旅交流新窗口。

主旨演讲环节，欧洲科学院外籍院士、清华大学责任教授熊澄宇，文化和旅游部科技教育司原司长、全国旅游标准化技术委员会主任孙若风，重庆邮电大学副校长、旅游多源数据感知与决策技术文化和旅游部重点实验室主任王国胤，分别围绕“国际旅游与智慧旅游”“在中国：融合让智慧旅游更智慧”“大数据智能技术赋能智慧旅游发展”等主题展开交流探讨，分享对智慧旅游的前沿观察。

沙龙对话环节，柬埔寨驻重庆总领事尤索科，重庆市文化和旅游发展委员会副主任秦定波，重庆文化旅游明斯克推广中心主任、白俄罗斯旅游文化商品中心主任、白俄罗斯明斯克市驻重庆代表欧莉娅，科大讯飞股份有限公司总裁助理郭超等4位嘉宾通过5G连线的方式，与莫斯科旅游委国际交流局局长福纳里科瓦，世界旅游城市联合会专家委员会委员、澳大利亚格里菲斯大学旅游研究院研究员丁培毅先生，印度旅行社协会会长玛雅哈萨克斯坦旅游协会智慧旅游部部长德米特里等4位境外嘉宾开展实时对话，围绕“深化重庆和上海合作组织国家文旅交流”主题，畅谈国际文旅合作新机遇。

此外，为彰显文旅特色，突出巴渝特色，讲好重庆故事，智慧旅游分论坛会场外还配合展示了剪纸、夏布、陶器、折扇、中医针灸等非遗文化，邀请非遗传承人和与会嘉宾现场互动，深受中外嘉宾欢迎。

参加本次论坛的还有上合组织国家驻华使领馆代表、在华文化旅游机构代表，重庆市有关区县文化旅游部门负责人，国内智慧旅游专家学者，文化旅游企业代表，国内主流媒体记者等。与此同时，本次论坛还在文化和旅游部国际交流合作局，中国驻莫斯科旅游办事处设置两个线上会场。

图片/市文化旅游委提供

Empowered by Digital and Smart Technology： A New Era of Culture Plus Tourism for China and the SCO Countries

Discuss new model of smart tourism and look into new prospect of development

On August 23， China-SCO Forum on the Digital Economy Industry Parallel Session： Smart Tourism was held at Chongqing Window of International Culture and Tourism. Attended by 150-odd guests from nearly 10 SCO countries online and offline at the same time， and themed upon "Empowered by Digital and Smart Technology： A New Era of Culture Plus Tourism for China and the SCO Countries"， the event has showcased new results of the smart tourism industry in a centralized way， actively exchanged new models for smart tourism application， and jointly looked into the new prospect of smart tourism development.

Cai Yunge， Vice Mayor of Chongqing Municipal Peoples Government， and Zhang Haizhou， Deputy Secretary General of the SCO attended the event and delivered speeches. Zhang Xu， Vice Minister of Culture and Tourism， Rashid Alimov， former SCO Secretary General， Demyan Smilevets， Head of International Cooperation of the Federal Agency for Toruism， Mikhail Portnoi， Deputy Minister of Sports and Tourism of Belarus， Hayk Marutyan， Mayor of Yerevan， Armenia and Chhabindra Parajuli， Economic Minister Counselor of Nepalese Embassy in China delivered speeches online.

During the Forum， awarding ceremonies for "China （Chongqing）-Shanghai Cooperation Organization Smart Tourism Center" and "Chongqing International Cultural Tourism Window" were also held， along with the launching announcement of "Chongqing - Discovering SCO  Multi-language Cloud Exhibition Hall".

It was introduced that "China （Chongqing）-Shanghai Cooperation Organization Smart Tourism Center" will uphold the "government-led， multiple-participation， international cooperation， cultural tourism exchange" principle， focus on the five tasks of "joint consultation of development standard， joint construction of development platform， joint stimulation of market development， joint promotion of cultural tourism brands， and joint cultivation of talents"， build SCO smart cultural tourism exchange service platform by virtue of smart tourism modern information technology， display new results of smart tourism industry， exchange new models of smart tourism application， look into the new prospect of smart tourism development， and enable the complementary advantages， close cooperation and coordinated development of SCO countries.

Centering on the positioning of "window"， "trade" and "tourism"， Chongqing Window of International Culture and Tourism has forged three functions， i.e. international cultural tourism exchange， international cultural tourism commodity exhibition and sales， and outbound tourism public service， prioritized the organization， planning and undertaking of international cultural tourism exchange events in the whole city， built a bridge for government and enterprise exchanges at home and abroad， provided a promotion platform in Chongqing for foreign friendly cities and consular agencies in China， and constructed a foreign publicity window for Chongqing's cultural tourism. "Chongqing - Discovering SCO  Multi-language Cloud Exhibition Hall" serves as a new window for international， digital， and intelligent cultural tourism exchanges built by Chongqing Municipal Development Committee of Culture and Tourism based on CRI.cn for deepening culture and tourism exchanges between Chongqing and SCO countries.

In the keynote speech session， Xiong Chengyu， a foreign academician of Academia Europaea and accountable professor of Tsinghua University， Sun Ruofeng， the former director of Department of Science and Technology Education of Ministry of Culture and Tourism， and director of National Tourism Standardization Technical Committee， Wang Guoyin， Vice President of Chongqing University of Posts and Telecommunications， and director of the Key Laboratory of Tourism Multi-source Data Perception and Decision Technology of the Ministry of Culture and Tourism， have conducted exchanges and discussions centering on "International Tourism and Smart Tourism"， "In China： Integration Makes Smart Tourism Smarter"， "Big Data Intelligent Technology Empowers Smart Tourism Development" and other themes respectively and shared their cutting-edge observations of smart tourism.

In salon dialogue session， Sokhemrak YOS， Consul General of Cambodia in Chongqing， Qin Dingbo， deputy director general of Chongqing Municipal Development Committee of Culture and Tourism， Olga Zelkovskaya， director of Chongqing Culture and Tourism Minsk Promotion Center， representative of Belarus Tourism and Cultural Commodity Center in Chongqing， and representative of Minsk City， Belarus in Chongqing， Guo Chao， Assistant to President of iFlytek， carried out real-time dialogue with 4 foreign guests， including Fonarkova Anna Konstantinovna， Director-General of the International Exchanges Department of Moscow Tourism Committee， Mr. Ding Peiyi， Member of the Expert Committee of World Tourism Cities Federation， and Researcher at the Tourism Research Institute of Griffith Unversity， Australian， Jyoti Mayal， President of Travel Agents Association of India（TAAI） and Dmitriy Tin， Director of Smart Tourism Department of Kazakhstan Tourism Association via 5G video conference， and talked about new opportunities of international cultural tourism cooperation with the theme of "Deepening Cultural and Tourism Exchanges between Chongqing and SCO Countries".

Moreover， in order to manifest cultural tourism features， highlight Bayu characteristics， and tell the story of Chongqing well， Parallel Session： Smart Tourism also showcased paper cuttings， grass linen， pottery， folding fan， TCM acupuncture outside the venue， and invited inheritors of intangible cultural heritage to interact with the guests， which were well received by all guests.

The Forum was attended by representatives of SCO countries' embassies and consulates in China， representatives of cultural tourism institutions in China， heads of relevant district and county cultural tourism departments in Chongqing， domestic smart tourism experts and scholars， representatives of cultural tourism enterprises， and domestic mainstream media reporters， etc. as well. At the same time， the Forum set up two online venues in the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism and the China National Tourism Office， Moscow.

Photos / Provided by Chongqing Municipal Development Committee of Culture and Tourism