这三个小人儿，犹如我家的三个娃

胡昊

又到了一年春意盎然时，春天的杭州可能拥有着一年当中最美的风景，为这座历史文化名城增添无边风光。杭州亚运会吉祥物设计者张文和杨毅弘在手机里看着“江南忆”组合的形象向全球发布，百感交集。

从2019年4月16日，杭州亚运会组委会面向全球征集杭州亚运会、亚残运会吉祥物设计方案，到2020年4月3日正式对外发布，经过专家评审、大数据查重，再到修改深化、评议沟通、审批允准，最终，“江南忆”组合正式成为杭州2022年第19届亚运会吉祥物。

作为国际大型赛事最显著、最受关注的形象标志，吉祥物不仅体现出赛会主办国和主办城市的文化，而且深受青少年的喜爱。

来自全球的4633件作品参与首选

从启动征集到集中收件，杭州从春天迈进了盛夏。

2019年7月6日是吉祥物征集集中收件的第一天，中国美术学院研究生翟莫梵是那天最早赶到现场提交作品的，“我的创意来源是西湖和钱塘江，主要是体现杭州包容发展的特点。名字我都想好了，叫‘汐汐和‘湖湖，取了西湖的谐音。”很快，杭州亚组委就收到了应征作品4633件，这些作品来自全国31个省、自治区和直辖市及香港特别行政区、台湾地区，还有英国、美国等欧美国家。张文和杨毅弘的作品就在其中。

8月的杭城，天气炎热，暑气逼人。4633件吉祥物应征作品被整整齐齐摆放在评审现场，接受评审专家的盲选。11位由国内外艺术、设计、影视动画、人文等领域的权威专家以及体育部门和运动员代表组成的评审团，一件一件作品筛选，无论是在艺术圈里摸爬滚打多年的专家，还是对吉祥物形象充满好奇的年轻人，都会微蹙眉头，掂量着手中应征作品的分量。“我们不能让任何一份有希望的作品被遗漏，所以对于每一份应征作品都要负责。”当代艺术大师、评审团主席韩美林在评选之前，很严肃地告诉每一位评委。在这位“福娃之父”（2008年北京奥运会吉祥物设计者）看来，吉祥物设计一定要给年轻人以足够的信任，让他们的作品有“复活”的机会。

审视再审视，斟酌再斟酌，经过一轮轮评审，从4633件到100件再到50件，最终，10件入围作品从评委们的选择中产生，其中4件作品成为重点推荐方案。

将女儿的表情转化到吉祥物上

曾经获得全国美展平面类金奖的杨毅弘和从事动漫教学、设计的张文是一对“夫妻档”，他们的设计方案灵动可爱，既体现了深厚的平面设计的基础，又具有动画延展的潜力。他们坦言，设计灵感源自杭州深厚的人文底蕴，又努力融入现代科技，寻求一种新的表达。

初稿中，三个吉祥物的形象分别起名为“江江”、“南南”和“忆忆”，连接成的“江南忆”勾起所有人对杭州的遐想——“江南忆，最忆是杭州”。张文说，酝酿、创作的过程和女儿阿喜的出生过程很相似。夫妻二人反复琢磨女儿阿喜的动作和表情，将这些作为灵感，转化到吉祥物的表情、动态中去。“为人父母，这让我们重新有机会去梳理自己与小孩的关系，特别有意思。”

很快，4件获选作品中被选出3件，作为重点深化修改方案。杭州亚组委还委托中国美术学院组织3个专家组分别进行背靠背修改，中央美院、清华大学、同济大学等高校也参加了修改指导和论证。夜以继日的深化修改，探索、突破、创新、扬弃，一组组脱胎于原设計稿，凝结着创新巧思的吉祥物逐渐显露“真容”。

“修改的进程，对于我们来说，真是一件‘痛并快乐着的过程。”在专家团队的指导下，张文和杨毅弘夫妇不但要完成教学工作，还需要照顾不到3岁的孩子。“我们当时的日常是这样的：刚修改完设计方案，就赶去托儿班接阿喜，带着阿喜一起去打印店，先把她‘寄存在打印店附近的儿童游乐区，仔细核对好打印稿件后，再带着孩子冲去亚组委对接修改细节。”张文说：“感觉就像接了大宝宝放学，又要送三个小宝宝去上学。时间虽然很紧凑，但是过程充满了趣味和欢乐。”

张文开玩笑说，这段历程对自己来说，是为人父母的修炼，甚至像是为二胎做准备。前后修改了50多次后，张文和杨毅弘夫妇终于迎来了“正确的那一下”：“打印出来时，感觉一下子就对了，所有的色彩拉回到清丽、雅致、婉约那种符合杭州特点的色彩特征。在专家的指导下，我们对吉祥物色彩的明度、纯度、色相进行了精准的设定。”

3个小人倾注了对杭州的情感

2019年11月，杭城秋色怡人，秋风卷起落叶，让整个城市洒满了一层一层的金色。此时，杭州亚运会吉祥物的评审工作转入一系列严密的送审报批程序。

最终，由张文、杨毅弘设计，杭州亚运会艺术总监宋建明等专家团队指导修改的“江南忆”组合，成为杭州亚运会吉祥物推荐方案。

亚洲奥林匹克理事会（简称亚奥理事会）总干事侯赛因在看过“江南忆”后表示，杭州亚运会吉祥物设计方案将中国文化元素、主办城市特色、亚运会特点和现代风格有机融为一体，以鲜明的智能化形象在历届亚运会吉祥物中独树一帜，与杭州亚运会会徽、口号相互呼应，反映出杭州亚运会的独特魅力，相信能受到亚洲和全球特别是青少年的喜爱。

按照程序，亚奥理事会第一时间向全体执委征询意见，得到热烈回应和好评。2020年1月13日，亚奥理事会致函杭州亚组委正式允准这一吉祥物推荐方案。

春风又绿江南岸。经过一年的追寻、努力和憧憬，2020年4月，春暖花开之时，杭州亚运会吉祥物承载和传递着幸福与吉祥的祝愿，揭开神秘的面纱。

四季的西湖变换着颜色，古朴的拱宸桥上印刻着时光，5000年文明的良渚古城遗址诉说着悠久的历史故事……这些杭州美好的样子，张文和杨毅弘都一一经历过。在杭城的14年，他们从求学的少年成长为教书育人的老师;从甜蜜的恋人变为相濡以沫的夫妻，他们将自己的故事写在了杭州的大街小巷，将自己的人生和杭州紧紧相连在一起，而亚运会吉祥物的诞生，倾注了他们对杭州所有的感情，还有那绵延岁月里欢愉的故事。“阿喜是我们家的大宝，现在我们又有了大名为‘琮琮‘莲莲‘宸宸这3个‘活蹦乱跳的小宝宝，我们把它们当成3个小孩来看待，给它们最好的营养、最好的环境让它们慢慢成长，它们和阿喜有一种亲情重叠的关系。”

A Story behind Mascots of Hangzhou 2022 Asian Games

By Hu Hao

On April 3， 2020， the organizing committee of the 19th Asian Games 2022 in Hangzhou officially unveiled the three mascots to the world. With Covid-19 social distancing measures still in place， mascots Congcong， Lianlian and Chenchen were introduced to the public in an online launch ceremony.

Zhang Wen and Yang Yihong， the designers of the triplets， felt thrilled and satisfied when watching the images of the mascots on their mobile phones. The names of the mascots came from the citys three World Heritage sites， namely， the Archaeological Ruins of Liangzhu Culture， the West Lake， and the Grand Canal.

Zhang and Yang are a husband and wife design team. Both are teachers at China Academy of Art. Yang is a gold prize winner at a national graphic design competition. They named the three mascots after a poem titled Memories of Jiangnan by Bai Juyi （772-846） of the Tang Dynasty （618-907）. When the couple submitted their design work， the names of the three mascots were derived from Bais poem.

The organizing committee of 19th Asian Games 2022 Hangzhou sent out invitations on April 16， 2019 to the world for a design of mascots. Altogether， 4，633 submissions were received from home and abroad. In August， 11 jurors examined all the works， which were displayed orderly without showing designers names. Han Meilin， who masterminded the mascots for 2008 Beijing Olympic Games， was the head of the jury. He paid special attention to works by young designers. Whenever there was a chance for some designs to reenter the consideration， he would prefer those by young designers. “We dont overlook any hopeful designs and we take responsibility for all the works submitted，” said Han. After rounds of reviews， the long list was shortened to 100， then to 50， and then to 10. Finally， four were recommended to the organizing committee for further consideration.

Zhang and Yang say that the designing resembled the birth of their daughter. While working at the drafts， they thought about their daughter， how the baby girl smiled， how she did this or that. The inspiration from their daughter was translated into their designs.

Pretty soon， three were picked out of the four. The organizing committee commissioned three independent panels， set up by China Academy of Art based in Hangzhou， to help finalize the designs. Experts from the Central Academy of Fine Arts， Tsinghua University and Tongji University provided suggestions and advices. In the busy months， Zhang and Yang followed a hectic daily routine. They taught in the morning， worked in the afternoon to fine-tune the designs in response to feedback from experts. Then they picked up the baby daughter from the nursery school and got her to the care at a childrens center for a while when they got their latest revisions printed out at a printers shop. And then they picked up their baby girl and off they went to visit the office of the organizing committee to present their revisions and receive new feedback. Altogether the couple revised their designs more than 50 times.

In November 2019， the husband-wifes designs were finalized and submitted for the final decision. Eventually， their three mascots， directed by Song Jianming， art director of Hangzhou Asian Games and head of a panel of experts， were selected as the final recommendation to the Olympic Council of Asia for approval. On January 13， the Olympic Council of Asia notified the organizing committee of its approval for the use of the mascot triplets.

Zhang Wen and Yang Yihong have been in Hangzhou for 14 years. In the city， they received college education， they became art teachers， and they fell in love， got married and had their first baby. Their life is interwoven intimately with the life of Hangzhou.