CFO说

CFO说

Verizon CFO， Fran Shammo

Verizon will offer $3 billion for Yahoo's internet assets. Shammo spoke in general terms about Verizon's plans. “Over the next three to six months， we're going to start to cross-pollinate our products utilizing the Verizon digital media services platform，” Shammo said. “By cross-pollinate， so that we can broaden viewership. Really， when you get down to it， viewership matters because viewership drives advertising dollars， which drives top-line revenue. So when you think about viewership， Yahoo has viewership. We'll see whether we move forward or don't move forward. But it doesn't really matter whether we do or we don't. We have to build upon what we have （AOL， Go90）.”

美国电信运营商Verizon出价30亿美元竞购雅虎互联网资产。CFO Fran Shammo谈到Verizon的计划时表示，“在接下来的三到六个月，Verizon将开始通过数字媒体服务平台使产品相互渗透，以此来扩大收视率。细想下，收视率真的非常重要。收视率是提高广告收入的驱动力，而广告收入又决定了总营收。雅虎本身的收视率能否为我们的增收创造贡献并不重要，最重要的是做到使现有的AOL与移动OTT视频服务Go90实现更多的渗透与融合。”

Sistema CFO， Vsevolod Rozanov

Sistema's Rozanov. “This year， investment resources do exist， but they are becoming scarcer or more limited，” he says. “We are definitely getting tougher in regard to approvals of incremental opex， and as a rule， the rate of increase in operational expenditures cannot exceed the rate of revenue growth.” The business is making a similarly selective review of capex opportunities “case by case，” according to the CFO. So， he concludes， “while we expect declines in investment from some of the group's biggest spenders， we expect to make up for it by growth in the export-oriented businesses and in industries， such as pulp and paper， agriculture， and in a few domestic areas， such as oil services or pharmaceuticals.”

Sistema公司是俄罗斯最大的多元化金融公司。CFO Vsevolod Rozanov在谈到2016年经济形势时表示，“投资资源的确存在，不过正变得越来越稀少。我们对于增加运营成本的审批越来越严格，要求运营支出的增加不能超过收入增长的速度。虽然我们预计一些大客户的投资会有所减少，但出口导向型企业和行业的投资增长能予以弥补，比如造纸业、农业，以及石油服务或制药业等一些国内领域。”

Mahindra & Mahindra CFO， VS Parthasarathy

From his vantage point as group CFO， group CIO， and president of group finance and M&A at the diversified Indian enterprise Mahindra & Mahindra， VS Parthasarathy oversees a wide range of businesses and functions. He cites “two paradigms which are in our DNA”: cost leadership and innovation leadership. “In the long run we must be able to do innovation arbitrage， not just cost arbitrage，” he says. “That means asking， how do we innovate？ How do we help innovation in the organization？”

印度领先汽车制造商Mahindra & Mahindra集团CFO VS Parthasarathy 身兼多职。他认为，财务领导者必须兼具创新型与灵活性，财务职能要从只关注成本控转向更广阔的业务领域。“成本领导与创新领导是CFO基因里自带的功能，从长远来看，我们必须能够做到创新套利，而不仅是成本套利。我们要问自己如何做到创新以及如何帮助组织创新。”