惠老春风拂桑榆

陈亦楠

每个人都有老的一天，如何才能让老年人有一个幸福的晚年，这个问题，跟我们每个家庭、每个人都息息相关，也是摆在我们面前一个无法回避的社会课题。

浙江省老龄委最新发布的一组数据表明，到2015年浙江全省60岁以上人口将达到991万，占全省户籍人口20%以上。也就是说，走在大街上放眼望去，每5人中至少1人是老年人。

面对汹涌而来的“银发浪潮”，该如何应对？2013年11月15日至18日在杭州举行的第二届浙江国际老龄产业博览会就像和畅的惠老春风吹拂老龄天地。

青春体验，让老年人“潮 ”起来

“我们举办老博会不仅仅是向老年人推荐一些优质产品，更主要是倡导科学生活理念，引导健康生活方式，提升老年生活品质。”老博会组委会负责人吴德隆说，别以为流行歌曲、数码产品这些专属年轻人，其实只要你愿意，你也可以做个“潮”老人。

老博会青春体验馆里老干部夕阳红艺术团的精彩演出，以一曲激昂的《将军令》与充满喜庆色彩的《百鸟朝凤》拉开了整场演出的序幕，随之而来的葫芦丝合奏仿佛将人们带到了遥远的边陲，感受那浓郁的少数民族风情，京剧、越剧、独唱、舞蹈、器乐合奏……一个个节目让大家连声叫好。

“能够有这样一个机会为老年朋友表演，我们感到非常荣幸。 ”艺术团团长贝新荣讲到这次演出，眼中满是兴奋，已经80岁高龄的贝老是夕阳红艺术团的老骨干了，自从退休后，大部分时间都花在了这里。

展区的另一边，装修精美的梦时光婚礼顾问公司的婚礼策划师李强正在接待一对夫妇，他们准备为父母补办一次别开生面的金婚纪念礼，圆老人一个婚礼梦。花都美容美发机构的展位上，美

全国老龄办副主任朱勇（前排右二）、浙江省政协原副主席徐鸿道（前排右一）等在老博会现场指导工作。

Zhu Yong （second from right in the front row）， vice chair of China National Committee on Aging， XuHongdao （first from right）， former vice president of CPPCC Zhejiang Branch， visit the expo for seniors in Hangzhou.

容师们正忙碌地为老年人美容、美甲、美发……

老小孩，就要有玩具。诸多国外最新的老人玩具成为本届老博会的一个新亮点，老博会志愿者还为参观者展示了玩具的玩法，折纸、手工艺、游戏……一系列老年玩具不仅能够锻炼手眼协调与手指手腕的灵活度，更能让老年人重拾童趣，预防智力衰退。

居家养老更贴心

年纪大了，难免腿脚不便，年轻人能轻松完成的洗漱、行走，老年人做起来时常有些费力。忙于工作，不能搀扶爸妈一把时，想过在家多装几个扶手么？老博会上国际馆卫生间展出的无障碍扶手、多功能洗澡椅或许能满足这一需求。据工作人员介绍：这款无障碍扶手，遇水不打滑，冬天不冰冻，可以装在洗手

盆两侧、马桶旁、走廊上、淋浴房内，用同样的材质制造的淋浴座椅，可360°旋转，让老人坐着也可以洗澡，以避免老人淋浴时不慎摔倒。

展会现场，最吸引人眼球的恐怕要数新生乐寿堂从日本带来的一些新奇的老年日常生活用品，这些日常生活用品处处从细节上体现人文关怀，像握力衰退的老人也可以轻松夹起豆子的辅助筷、站立起来自动刹车的轮椅、带放大镜的指甲钳、量血压的戒指、可以当凳子坐的拐杖、带把手的餐具、防手抖的碗筷、假牙清洗器、吃药提醒器、老人防滑鞋、卧室坐厕椅等等，琳琅满目的产品不仅吸引了一大批老年人的关注，更使许多陪着父母来逛老博会的年轻人大开了眼界。

除了这些实用贴心的“小玩意”之

外，本届老博会更从日本、韩国带来了许多个性化的“大家伙”：可以自动调节高度、方向的护理床，使老年人自己能毫不费力地调节睡姿，特别是它的按摩功效，可以让老年朋友做一个舒服的按摩之后舒适地进入梦乡。

“国际上对老年人的护理有一个基本原则，就是尽力让老人自己完成力所能及的家务，自理晚年生活，让他们晚年的生活有面子、有尊严。”新生乐寿堂总经理徐东枚如是说。

老人出行更方便

今年78岁的陈大爷早过了耳聪目明的年纪，可一辈子没开过车的他，却在耄耋之年胆敢开车上路。原来，他驾驶的是一款专为老年人设计的电动代步车。

在本届老博会上，中国最大的电动车制造商之一的金华日普电动车有限公司最新推出的电动代步车系列、电动轮椅系列、电动观光车系列等，吸引了一大批老年人的目光和购买欲望，销售部来经理介绍：老年人代步车有别于常见的电动车油门刹车设计，将所有的操控装置全部转移到车头双手操纵范围内，解放了老年人的双脚，出于安全考虑，电动代步车限速在每小时8公里以下，代步车在上下坡时，还会自动调节速度，采用类似于办公座椅的设计，能让老人出门买菜、购物更轻松。

老人代步车有了，可停车场在哪里？家住朝晖小区的退休教师李先生和老伴看上了一辆价值4800元的代步车，犹豫再三，最后还是没下手。原来他家住在五楼，在这个寸土寸金的老小区，老年人口越来越多，可目前还没有一个专为老年人停代步车、三轮车、电瓶车的场地。

展会结束当天，来经理告诉笔者，公司产品在四天展会的销售订货额相当于一个实体店一年的销售额。他连连感叹：“想不到老年人产品的市场潜力这么大，要是政府和社会在居民小区特别是

老小区停车规划方面能考虑到越来越多的老年人群的特殊需求，在各个楼栋出入口就近划出一小片老人代步车的停车位，那对我们这个产业的发展会起到巨大的推动作用。”

夕阳人群，朝阳产业

第二届浙江国际老龄产业博览会有来自海内外的200多家涉老企业和代理商参展，分设国际老龄产业展区、养老服务产品展区、老年辅助产品展区、老年健康产品展区、老年养生保健展区、老年生活用品展区、老年旅游文化展区、老年综合服务展区和青春老年体验展区。展品涵盖养老服务、养生产品、养老公寓、医疗保健、康复器材、旅游文化、理财产品等100多个门类数千种商品。其间，还举办了首届浙江养老服务业峰会和十余场由省内外著名专家主讲的健康养生讲座。洋溢着敬老情深、助老厚意的浙江省“全国和省级敬老文明号”颁奖仪式成为老博会一道靓丽的风景线，对弘扬尊老敬老传统美德起到了积极的示范和推动作用。

本届老博会场面火爆，人气旺盛，会内会外，亮点纷呈。据不完全统计，现场参观人数达8万余人次，成交额超3000万元，国内外一批老年人产品相继落户浙江，专业观众涵盖浙江省11个地市的民政系统、老干部局、老龄委、干休所、疗养院、福利中心、养老院、卫生服务中心等，同时也有来自上海、江苏、北京、湖南、广东等地的经销商、代理商、加盟商前来洽谈贸易。这期间有很多老年人闻讯赶来参观，有的是子女陪着，有的是结伴而行，更有温州、台州、嘉兴等地老年人组团前来参观。一些老年朋友多次往返老博会。琳琅满目的产品也吸引了许多陪着老人来逛老博会的年轻人，他们买一份新奇实用的商品作为礼品，孝敬自己的父母、爷爷奶奶、外公外婆。如国际馆的老人鞋专区和进口生活用品区，四天展会，补了两次货。金色年华、盛和居、耀阳国际、山缘老人公寓展位前人头攒动，每天都有上百个客户前来登记咨询，前往实地看房。浙江老年电视大学展位前报名上学的老年人排成了一条长龙，浙江老年报“乐悠游”中老年旅游大联展天天爆棚，金卡脱销。已经第二次参加老博会的三替集团，通过两次老博会已与多家老龄产品生产企业签订代理协议，计划通过“365平台”和“到门网”，线上线下联动，打造“永不落幕的老博会”。刚刚被评为“全国敬老文明号”的巾帼西丽家政服务公司在第二届老博会上收获颇丰，影响很大，明确表示明年要扩大展览面积，增加为老服务体验展区。

浙江省委常委、副省长蔡奇兴致勃勃地参观了本届老博会。他说，这届老博会办得很好，完全符合十八届三中全会精神，也符合扩大内需的方向要求。发展老龄产业要有主体意识，要有价值取向，不能只顾着赚钱，要切实做好为老服务，特别要注重安全、便宜、实用、有效。□

Second Expo Caters to Senior Citizens

in Zhejiang

By Chen Yinan

The Second Zhejiang Senior Citizens Products Expo held from November 15 to 18， 2013 at Hangzhou Peace International Conference Center was a huge success. Given the large population of the elderly people in Zhejiang， the expo had every rea-son to be warmly welcomed. The latest data by Zhejiang Provincial Committee on Ag-ing indicates that by 2015 those who are 60 years old and older in the province will have reached 9.91 million， which will account for 20 percent of the total.

Manufacturers， importers and service providers see this as a huge business oppor-tunity to promote their products on this huge market. Over 200 exhibitors at home and abroad showcased their products and serv-ice in nine zones， offering several thousand kinds of products in over 100 categories. Some exhibitors were from Shanghai， Jiang-su， Beijing， Hunan， Guangdong in hopes of striking up partnerships at the event in Hangzhou.

The four-day affair attracted over 80，000 people， including professionals engaged in the work for the aged people from the inter-nal affairs authorities， retired-cadres bureaus， local committees on the aging， sanatoriums for retired cadres， convalescent hospitals， welfare centers， homes for the old people， and medical service centers. These institu-tions were from across Zhejiang. Many senior citizens came to visit. Some seniors organized themselves into tour groups and traveled from cities such as Wenzhou， Taizhou and Jiaxing across the province.

Young people were also eager consumers at the expo as they bought big gifts for their parents and/or grandparents.

Manufacturers， importers and service pro-viders were satisfied with the expo results. The expo sold products and services for over 80 million. At the pavilions of shoes and other everyday products for old people in the International Zone， goods were sold out twice during the four-day event. Some real estate developers marketed apartments for old people. The offers were quite interesting and hundreds old people lined for detailed information and visited the apartments. Zhe-jiang Television University for Old People offered special courses and attracted huge crowds to sign up. Travel agencies seized the opportunity to market tours especially designed for old people. Three T ， a giant service provider in Hangzhou， signed agree-ments with a number of manufacturers to be their agents. Moreover， the service provider also partnered with two websites to provide information and service online. Hangzhou-based Xili Home Service made its name at the second expo and expressed the wish to expand their display space next year.

The expo was more than a sales market for products and care services. It was also a forum for promoting ideas for taking better care of old people. Over ten lectures were given at the expo on the subject of health for old people. A ceremony was held to honor institutions and businesses outstanding in

老博会老年人电动代步车展区

A business displays its e-bikes for old people at the expo.

SPECIALS特别报道

their care services for old people. The expo got the full support of the government. Cai Qi， the deputy governor of Zhejiang Prov-ince， visited the expo. He commented that it

was a fine expo for the old people and it was

in the line of the essence of the third ple-nary session of the central committee of the eighteenth national congress of the CPC. He pointed out that serving the old people was a big part of promoting domestic demand on products and services.

However， some businesses say that what they need is more than the government pres-ence at the expo. They want more. For exam-ple， they want special policies to really sup-port the use of e-bikes specially. At present， there are no parking lots for such e-bikes for old people， especially in some urban com-munities where no parking lots were planned in the no-car era in the first place. Mr. Li and his wife fell in love with an e-bike for 4，800 yuan at the expo but they did not buy it eventually. Their home is on the fifth floor. It would be unthinkable for them to lift the heavy battery to the apartment for recharg-ing and move it downstairs for use again. A manufacturer of e-bikes for old people says that if parking lots for battery-powered ve-hicles for old people are put into place in the planning or refurbishing of residential com-munities， the whole industry will boom. □