讲好中国故事.推进文化交流

文化交流杂志社社长刘枫

“寒梅初绽新春至。 ”年序轮回，我们迎来了2014年新春。

值此辞旧迎新之际，我谨向关心支持《文化交流》杂志的各级领导、各界人士和广大读者表示衷心的感谢，并祝大家新年快乐！

2014年是全面贯彻落实党的十八大和十八届三中全会精神的一年。三中全会提出了要推进文化体制机制创新，提高文化开放水平，扩大对外文化交流，加强国际传播能力和对外话语体系建设，推动中华文化走向世界。

习近平总书记在全国宣传思想工作会议上的讲话指出，要精心做好对外宣传工作，创新对外宣传方式，着力打造融通中外的新概念新范畴新表述，讲好中国故事，传播好中国声音。浙江省委也对文化建设提出新的要求。党中央的重大部署，习总书记的重要论述和省委新的要求，都把文化建设、文化交流提到更高、更重要的位置。《文化交流》刊物作为浙江对外交流的一个窗口，如何充分发挥对外交流的窗口作用，为扩大对外开放、建设文化强省、文化大国作出更大贡献，这是摆在我们面前的新课题。

我们将切实贯彻执行党的十八届三中全会精神和省委《决定》，围绕中心，服务大局，坚持正确的舆论导向和办刊宗旨，坚持“立足浙江，辐射全国，面向世界”的办刊路子，加大对外宣传的力度，贴近海内外受众需求，多讲能够产生认同、引起共鸣的事实。事实证明，向世界讲述真实的中国故事应该是最有效、最能打动受众，促成国际平等交流的途径。越是能够展示真实的中国故事，越能使发出的中国声音听上去亲切、自然，易于接受，取得较好的传播效果。同时，讲述真实的中国故事在手法上也可以灵活多样，以获得最佳传播效果。

我们牢记自己的使命：大力弘扬中华优秀传统文化，推进中外文化交流。2014年我们将继续宣传好吴越文化，并进一步深化、细化。今年我们将聚焦吴越文化的重要组成部

刘枫社长近影

A recent photo of Liu Feng， director of Cultural Dialogue

分—丝绸文化。丝绸文化是中华民族对世界文明的杰出贡献，最近中央又提出建设“丝绸之路经济带”的重大战略。浙江素为丝绸之府，是丝绸文化的发祥地。《文化交流》新设“丝绸文化”栏目，拟从丝绸文化的历史、特征、形式、人物、艺文、展示、研究、产业以及中外交流、“丝绸之路”的多国联合申遗等不同视角来宣传丝绸文化。将吴越文化中最有生命力的东西提升出来进行宣传，必将为复兴中华民族的伟大事业增光添彩。

传统文明与现代文明相结合、传播中华文化与借鉴世界各国有益文化相结合，坚持古今中外文化去芜存精、兼收并蓄，已成为当代中国文化的发展格局。我们将增发这方面的稿件，开设新的栏目，通过“交流佳话”“友好往来”“环球采风”“世界文艺”等栏目，在传播优秀民族文化的基础上，积

刘枫同志题书

An inscription by Liu Feng for Cultural Dialogue

极吸收、介绍国外优秀文化成果，推动多元文化的对话交流，相互借鉴。

要强化创新意识，与时俱进。不断创新观念、内容、形式、方法和手段，努力使《文化交流》的内容体现时代性、把握规律性、富于创造性。刊物要开拓题材，特别是有吸引力的题材，如追踪文化亮点，传播艺坛佳话，披露独家资讯，探秘文化遗存，解读人文风情，体验美丽家园以及外国友人眼中、笔下的浙江，浙江人走天下的故事……这些都可以使刊物的题材多样化。我们还将拓宽对各种艺术门类的宣传介绍，如戏剧、影视、摄影、书法、音乐、舞蹈、曲艺杂技、民间文艺，以及文学包括诗词、类型文学，美术包括中国画、油画、版画、水彩画、雕塑等。在体裁上我们也提倡多样化，通讯、特写、散文随笔、报告文学，不拘一格，努力使刊物的内容丰富多彩，形式多种多样，进一步增强可读性与亲和力。

同时要加强创意策划，精心梳理选题，我们拟策划“文化礼堂”“中华美德文化”等多组集聚性的稿件，推有独特创意的内容。

要树立精品意识，精心策划，精心采编，精耕细作，精益求精。在内容的选择和把握上，尽力贴近生活，贴近读者。要始终关注新的文化现象与文化典型，确定读者兴趣的汇集点、把握社会生活中出现的新的文化生长点、关注国内外文化的交融点，进而由点及面，确立新的栏目和杂志的总体风格，以此体现《文化交流》的编辑思路、刊物定位和品牌形象。

对刊物来说，鲜明的个性特色就是生命力。《文化交流》将致力强化个性特色，追求独特的品格。我们将充分发挥杂志能整合信息、纵横展开、深入发掘的优势，从历史背景、人文链接上把文章做深、做透、做出新意；我们将进一步关注、追踪文化体制机制创新和文化产业发展的新鲜典型，给读者提供有丰富文化内涵、能揭示文化发展前景的典型、事件和故事，激发读者的阅读兴趣和关注度，提高人们的审美情趣。

除了内容之外，表达方式也是构成个性化的重要元素。我们将在保持《文化交流》原有特色和风格的基础上，创新表达方式。新的一年，《文化交流》增设“本期点睛”页面，强化导读功能，并进一步美化封面、版式设计，增强视觉冲击力，把刊物办得更加大气、更加精美。

迎着中华民族伟大复兴的曙光，在新的一年里，我们肩负重任，满怀信心，努力践行使命。我们将继续加强与各方面的联系，积极争取各级领导和有关部门以及各地的更大支持，争取国内外读者朋友的更多支持与合作，为实现“国家富强、民族振兴、人民幸福”的中国梦，进一步推进文化交流与合作，打造期刊品牌而作出新的贡献！ □

Tell Chinese Stories and Promote Cultural Exchanges

—New Year Message for 2014

Liu Feng， President of Cultural Dialogue

刘枫书法作品 A calligraphic artwork by Liu Feng

As the year cycles and plum blossoms poeticize， we welcome the new spring of 2014. On the occasion of saying farewell to the last year and ushering in the new year， I would like to express my grati-tude to leaders of the Cultural Dialogue monthly， people from all walks of life and our readers and wish all of you Happy New Year！

In 2014， the spirit of the third plenary session of the central com-mittee of the 18th national congress of the Communist Party of China will be fully implemented. The third plenary session calls for promoting innovation in the cultural system， opening culturally wider to the outside world， intensifying cultural exchanges with the world， strengthening the capacity of international communication， perfecting an international dialogue system， paving the way for Chinese culture to be more accepted in the world. The Partys cen-tral committee understands and promotes cultural development in coordination with economic， political and social development and in accordance with the general blueprint of the socialist cause with Chinese characteristics.

General Secretary Xi Jinping points out in his speech at the na-tional conference on ideological work that we need to do our best

to promote international communication， introduce new ideas into our undertakings， improve the international communication system，

adopt new concepts and explore new fields that can bridge China

and the rest of the world， well relate the Chinese story in the Chi-nese voice， and enable the world to hear our voice. The CPC Zhe-jiang Committee has put forward new requirements on cultural un-dertakings. Cultural undertakings and exchanges are given a higher priority in the key strategy of the Central Committee， the speech of General Secretary Xi Jinping， and the new requirements put for-ward by the CPC Zhejiang Committee. We take it upon ourselves to understand and answer in stories of 2014 how Cultural Dialogue， a window on cultural exchanges， will best use the window， open wider to the outside world， and contribute more to making Zhejiang

a greater cultural force and China a greater cultural influence in the

world.

We will adopt new concrete measures to implement the spirit of the third plenary session and the decision of the CPC Zhejiang Committee. Our work centers on the central development projects and serves the general situation in compliance with the mainstream

刘枫书法作品 A calligraphic artwork by Liu Feng

ideology and our monthlys guideline. We will as always adhere to the guideline that we focus on Zhejiang， radiate out to the country， and embrace the world. We will intensify our efforts to better com-municate with the world， innovate our methods， and draw ourselves closer to our readers， and present facts that can enable readers to

identify themselves with and find echo in their hearts. Facts prove

that authentic Chinese stories can reach international readers most effectively and can promote exchanges on equal footing. Only au-thentic Chinese stories told in a friendly and natural Chinese voice

can convince. Meanwhile， our presentation needs to be flexible and

versatile so as to be most effective. Keeping our mission in mind， we will continue to promote the

fine Chinese culture and tradition and promote cultural exchanges

between China and the rest of the world. In 2014， we will continue to print articles on Wuyue Culture in depth， and in particular， we will focus on silk， a key component of Wuyue Culture， given that silk is a key contribution China has made to the world civilization，

that China has formulated an important strategy of “building a silk road economic belt”， and that Zhejiang is the cradle and power-house of silk culture. A column entitled Silk Culture will explore silk-related history， features， form， people， art and culture， exhibi-tions， research， industry， exchanges， and jointly bid for world herit-age status. Articles on the best and most energetic part of Wuyue Culture are expected to add color to the great cause of the Chinese national rejuvenation.

We will continue to update our concepts， contents， form， meth-ods and approaches， in a bid to embody the spirit of our time and display in a creative way how culture works as we understand it. We will continue to do stories， some of which will be exclusives， on cultural highlights， art and artists， history， travel， beautiful villages， Zhejiang in the eye of expats， and Zhejiang people in foreign coun-tries. We will look deeper into art： theater， film， television， pho-tography， calligraphy， music， dance， acrobatics and variety shows，

folk art， literature， poetry. When it comes to find arts， we will also

explore traditional Chinese painting， oil painting， prints， watercolor， and sculpture. In style， we promote diversity： news dispatch， re-portage， essay and other forms. All this will certainly broaden our contents and enhance readability and acceptability in a newer form. Meanwhile， we will publish series on cultural auditoriums in rural Zhejiang and Chinese morality.

We will strive to be closer to life and our readers by focusing on emerging cultural phenomena and trends， understanding our read-ers expectations and priorities， exploring how Chinese culture and foreign cultures come together. The effort to pursue excellence will certainly help add new columns， and highlight the general style， ed-itorial concepts， market positioning and brand of Cultural Dialogue.

We will add some new touches to the layout of the monthly in addition to keeping the existing characteristics and style. Part of the first two pages inside the cover will be for Highlights， brief intro-ductions to features in the issue. The cover and pages will present an updated look for increased visual effect.

Bathed in the glowing light of the great renaissance of the Chinese nation， we will carry on our historical mission in confi-dence and do our best to accomplish in 2014. We will continue to strengthen our relationships with all parties concerned， continue to have support from leaders and departments across Zhejiang， and win support and cooperation from our readers at home and abroad. We are determined to help accomplish the Chinese dream of creat-ing a wealthy and strong country， bringing about national rejuvena-tion and contributing to peoples happiness. And we are determined to help promote cultural exchanges and cooperation and make our monthly a fine publication.□