温州外籍主播：我们的生活就是最好的中国故事

沈晶晶 王璐怡

中国是什么样的？

毛里求斯人苏玛觉得是奇妙的。一条发给家人的《疫情防控指南》视频，经过转发竟有25万人观看，让她体会到“一夜成名”的滋味。

塔吉克斯坦的阿珂莫觉得是有趣的。在温州生活的这几年，他每天都可以吃到地道的温州小吃，穿过城市的大街小巷，体验一个个精彩时刻。

来自俄罗斯的桑德拉觉得是幸福的。她在温州找到了一群志同道合的朋友，用脚步丈量中国大地，用镜头记录沿途美好的风土人情，和全世界分享中国人的友善。

……

1000个外国人心中有1000个中国，但这些在中国的外国友人做着同一件事——用文字、图片、视频等记录自己的生活，发到海外社交媒体上，供全球网友浏览。

温州这座著名侨乡，因此有了一个特别现象：一群外国人，组成一支对外传播队伍，以亲和且易被国外普通民众接受的方式，向世界讲述真实精彩的温州故事、浙江故事、中国故事。

数据显示，这一被当地称为“海外传播官”的群体，目前已有80多名外籍主播。他们的社交媒体账号粉丝少则两三百人、多则二三十万人，视频播放量最高达500多万。“我们想让更多人爱上中国，至少让他们了解一个真实的中国。”不少“海外传播官”说。

眼见为实的中国生活

2016年，為了让遍布全球130多个国家和地区的70万温州人了解家乡，温州邀请60余名华侨组建了一支“海外传播官”队伍，对外展示温州风土人情和发展变化。之后，当地邀请了一批在温外籍人士担任“海外传播官”，并于2018年成立民办非企业机构——温州市海外传播中心，至今，“海外传播官”队伍已有300余人，其中外籍人士80余人。

温州市海外传播中心负责人许鹏怀介绍，几年来，他们开通了浙江首条境外人士综合服务热线，打造中英双语媒体矩阵，组建专业视频拍摄、直播团队，激发外国人的参与热情。“这些海外传播官来自西班牙、英国、南非等20多个国家和地区，有留学生、外教、商人、企业员工等，对中国有一定了解，是沟通中外的重要桥梁。” 许鹏怀说。

毛里求斯人苏玛就是其中一位。2003年，17岁的她来到浙江求学，如今是温州和平国际医院的一名外科医生。2020年2月，新冠肺炎疫情最严峻时，她作为外籍志愿者，每天站在高速出入口对来往车辆进行防疫检查。她为中国抗疫防疫的专业和高效点赞。

于是，她开始拍摄短视频，从医生视角解读中国防疫抗疫情况，最多的一条视频点击量超过25万次。苏玛想告诉世界：“无论你对中国有什么看法，让我们一起先看看这个国家是什么样的，听听中国人在想什么。”

现在，苏玛成了毛里求斯的“网红”。这个拥有120多万人口的国家，因为苏玛的视频，有越来越多的网友希望看到更多有关中国的旅游、生活信息，越来越多人正在认识和亲近中国。

城市价值的真正标准

温州的“海外传播官”，从不担心缺少素材。他们觉得，自己的生活中就有无限资源，能够成为世界了解中国的窗口。

来自塔吉克斯坦的阿珂莫热爱城市。

前几天，他向亲友发送了自己在温州“吃天光”的视频。“天光”，是温州话“早餐”的意思。视频中，他一边品尝地道的糯米饭，一边展示街景和商铺，让大家羡慕不已。“我家乡的亲友和同学之前不懂我为什么选择到中国留学，现在慢慢理解了。”阿珂莫说，2019年，他完成本科学业，离开广西来到温州读研究生，在朋友的推荐下成为“海外传播官”，体验精彩生活，向世界展示新鲜有趣、多姿多彩的中国。

说到底，衡量一个国家、一个城市价值的真正标准，不就是看它能否为人们带来机遇、创造幸福吗？“现在我的亲友们每天都来‘催更’！我们的生活，就是最好的中国故事。”阿珂莫说，社交媒体上仍有人在追问 “中国人过得好吗”，但更多人通过他的视频，看见了一个快速发展的中国、一座座日新月异的城市。

友善之心与开放友好之姿

“中国尊重不同的语言、文化，也包容我们的言论、生活习惯。”苏玛说，一次少数民族文化体验之旅，让她深刻感受到这一点。

受疫情影响，苏玛和未婚夫豪孟德无法回毛里求斯举行婚礼。2020年12月，恰逢畲族传统节日，温州市海外传播中心特地邀请他们，前往苍南县凤阳畲族乡，体验一场别具特色的畲族婚礼。

那天，他们穿上精致礼服，坐上大红花轿，在村民的欢呼声中对拜。外国夫妻和中国传统婚礼文化，画面让人耳目一新。经媒体直播、视频转载，全球500多万名观众为他们送上祝福。

“政府关心少数民族的生活，支持他们保留自己的文化和传统，这是我们看到的事实。”豪孟德说。

“我们不预设立场，不限制内容，鼓励他们讲述亲眼看到、读到的信息。”许鹏怀说，只有以包容、尊重的心态沟通，才能让人真正感受到中国开放、友好的姿态。

为帮助外国人更好了解中国，温州还组织文旅、经贸活动，开展民间对话和交流。3年来，当地开展了“你未曾见过的温州美景”“围观温州老味道”等主题活动，带着“海外传播官”走进温州家庭、感受节日文化、体验非遗项目……相关文字、图片和视频，发布在欧洲华人头条等多个新媒体平台，并被《法国侨报》等海外媒体转载，每条信息的平均阅读量超过40万次。

最近，来自俄罗斯的桑德拉通过镜头讲述了自己成为跑友的故事。2017年她刚来到温州创业时，身边没有一个朋友。一个偶然机会，她参加了温州跑团，认识了一群志同道合的朋友，也找到了事业发展的方向。

桑德拉跑过温州的大街小巷，经常与中国人不期而遇。“我们并不认识，但所有人都会打招呼。他们说‘嘿，你好’，我读到了一颗颗希望交流的心。”桑德拉说，她想分享自己的行程，让全世界一起感受一路遇见的人是多么热情开朗、充满活力。她希望通过这些记录告诉大家，这就是生活在中国最真实的样子。

International Influencers in Wenzhou：

Our Life Is the Best “China Story”

By   Shen Jingjing   Wang Luyi

So what is China like？

For Sumayyah Hosany， from Mauritius， China is wonderful. A video of her explaining China’s COVID-19 prevention and control guidelines to her family was watched by more 250，000 people after it was uploaded to the internet， earning her overnight fame.

For Ergashev Akmal， from Tajikistan， China is a lot of fun. In the past few years that he’s been living in Wenzhou， he is able to enjoy authentic Wenzhou snacks every day and experience local life along the streets of the city， while recording his wonderful moments on videos.

For Alexandra Dobrynina， from Russia， China is happiness. She has managed to find a group of like-minded friends in Wenzhou， who have been traveling across China and documenting local customs along the way with their cameras， and sharing Chinese people’s graciousness with the world.

In Wenzhou， East China’s Zhejiang province， a group of international friends who have been living and studying in the city are telling the world the stories of Wenzhou， Zhejiang and China to a global audience via the internet and social media. Figures show Wenzhou now has more than 80 “international live streamers”， whose social media posts， videos and vlogs have reached hundreds of millions of people.

“We want more people to fall in love with China， or at least would like them to know a real China，” many of them have said. These foreign influencers are also known by another title — “overseas communication officers”.

In 2016， to let 700，000 people of Wenzhou origin in over 130 countries and regions know their hometown， the local government in Wenzhou invited more than 60 overseas Chinese to become the “overseas communication officers” and help disseminate Wenzhou culture and tell the stories of its. Later， a number of foreigners in Wenzhou were invited to join in as well. In 2018， the Wenzhou Overseas Communication Center， a nonprofit organization， was established. So far， the center has a 300-strong team of overseas communication officers， including more than 80 foreigners.

“They hail from more than 20 countries and regions， including Spain， the UK and South Africa， and come from different walks of life — students， teachers， businessmen， company employees， among others.” according to Xu Penghuai， who is in charge of the center. “They have a fairly good understanding of China and are an important bridge between China and the rest of the world.”

In 2003， the then 17-year-old Sumayyah Hosany came to Zhejiang to pursue further studies， and she is currently a surgeon at Wenzhou Panhealth Medical Center. At the height of the COVID-19 epidemic in February 2020， she worked as a volunteer at one exit of the expressway every day to conduct quarantine checks on passing vehicles.

Having witnessed the professionalism and efficiency in China’s fight against the virus， Hosnay started to take short videos explaining China’s prevention and control practice and policies. “Whatever your opinions on China， you should first see what this country is like， and listen to the Chinese people，” she said.

Because of COVID-19， Hosnay and her fiancé were unable to return to Mauritius for their wedding. In December 2020， the Overseas Communication Center specially invited them for a special wedding experience in the local ethnic She township， during which they donned ethnic costumes and rode the traditional sedan chair.

“China respects different languages and cultures and is very inclusive，” said Hosnay. “The government cares about the ethnic minorities and support the preservation of their culture and traditions，” concurred his fiancé Hamad Abdul Zahir， who is from Pakistan. “This is the fact we see.”

When Alexandra Dobrynina arrived in 2017 to start up a business， she knew almost nobody. Then she joined a running club and found true friendship. “I saw people’s eagerness to communicate，” she said. She is sharing her journey so that the world could feel the warmth and energy of the people she has met along the way， and she hopes to show this is what it’s really like to live in China.

In 2019， Ergashev Akmal came to Wenzhou for his graduate studies and fell in love with the city. He takes videos of him traveling around the city. “Now my family and friends urge me to update my vlog every day，” he said. “My daily life and that of people like me are the best China story.”