大美巴蜀成渝联手打造文旅品牌

杨艳 唐安冰

Great land of Bashu： Chengdu and Chongqing join hands in building cultural and tourism brands

文旅融合，大美川渝。今年以来，川渝联动打造旅游新方式，两地政府及相关部门、行业机构、旅游营销平台、旅行社等，将资源与客流相互融合共享，推出各大精品线路等，邀你游遍巴蜀美景。

“川渝一盘棋” 文旅产业迎来新机遇

川渝两地历史同脉、文化同源。自然风光壮丽、文化底蕴深厚，文旅资源富集，不仅有共通的文化符号，也有各自的文化个性，二者可融合、可互补。

今年1月，中央财经委员会第六次会议明确提出，推动成渝地区双城经济圈建设。3月17日，推动成渝地区双城经济圈建设四川重庆政党联席会议第一次会议召开。秉持“巴蜀一家亲”，下好“川渝一盘棋”，两地迅速作出一系列反應，文化旅游产业发展迎来新机遇。

两地景区 组成超级流量“文旅CP”

为了促使成渝乃至全国游客对成渝两地的特色文化、特色美食进行全面了解和体验，经过高频率、高效率的“智慧碰撞”，两地政府相关部门持续发力。4月22日，成渝两大超级流量景区洪崖洞和宽窄巷子围绕吃、住、行、游、购、娱，共同推出“双城攻略”。

城市探索活动也陆续启动。成渝两地标志性文旅项目“重庆鹅岭二厂文创公园”与“成都宽窄巷子”共同发起成渝双城联动“远亲不如近邻”活动，以创意直播线上营销、双城百位KOL打卡线下营销等方式，全面展示两地新旅游、新消费、新时尚生活方式。

4月29日，重庆市文化和旅游委员会与四川省文化和旅游厅签订《推动成渝地区双城经济圈建设战略合作协议》，共同促进文化旅游资源开放共享，协同打造巴蜀文化旅游走廊，共同培育巴蜀文化旅游品牌。5月16日“巴蜀文化旅游走廊自由行”活动在重庆南岸区南滨路弹子石广场、成都太古里两大城市地标同步开启。

多地联动 推出优惠精品旅游线

截至目前，川渝已有多地结成新的“文旅CP”。南川区的金佛山景区与都江堰市的青城山—都江堰景区将建立精品景区合作机制;北碚区与绵阳市将联合打造“三线记忆·革命激情”等标志性文旅IP;合川区与广安市将共同打造嘉陵江生态旅游带，与遂宁市、南充市将分别共建一条精品旅游线路;大足区同资阳市将共建资（阳）大（足）文旅融合发展示范区以及石刻文创园。

还有武隆区与乐山市，潼南区与遂宁市，江津区与泸州市、宜宾市等都分别签署相关文旅协同发展战略合作协议，推动川渝文旅市场共享、游客互访，联合推出多项旅游优惠政策，以及多条精品旅游路线，构造“有品质的吃喝玩乐，有乐趣的悠游慢旅”。

今天体验重庆的火辣，明天感受成都的悠闲，畅游巴蜀，即刻出发。

Sichuan and Chongqing are joining hands in the sphere of culture and tourism to further amplify the beauty of the region. The two places have been working together to explore new ways of developing tourism since this year. The governments and relevant departments， industry organizations， tourism marketing platforms， travel agencies of Chengdu and Chongqing integrated and shared tourist resources and consumer bases， and introduced various top-quality routes to invite travelers to come to visit.

Integrated development brings Chengdu & Chongqings cultural and tourism industries new opportunities

Sichuan and Chongqing share the same historical and cultural roots. Being endowed with magnificent natural scenery， profound cultural background and rich tourist resources， they not only share common cultural symbols but also have their distinct cultural personalities which make them complementary.

In January this year， the development of Chengdu-Chongqing Economic Circle was noted at the sixth meeting of the Central Committee for Financial and Economic Affairs. On March 17， the first joint meeting on developing Chengdu-Chongqing Economic Circle between Sichuan and Chongqing Party Committees and Governments was held. In the principle of developing Sichuan and Chongqing as a whole， the cultural and tourism industries of the two places are facing new opportunities and relevant parties have responded rapidly.

Scenic spots in Sichuan and Chongqing join hands and form super brands

In order to allow tourists from Chengdu and Chongqing and from all over the country to get a comprehensive understanding and experience of the unique culture and cuisine of Chongqing and Chengdu， relevant government departments of the two places have launched a number of programs after numerous sessions of efficient brainstorming. On April 22， Hongya Cave and Kuanzhai Alley， two major scenic spots in Chongqing and Chengdu， jointly launched the Two Cities Travel Guide focusing on food， accommodation， transport， sightseeing， shopping and entertaining.

City exploration activities have also started one after another. The Close Neighbors are Better than Distant Relatives campaign， jointly launched by the landmark cultural tourism projects Testbed 2 and Kuanzhai Alley in Chongqing and Chengdu respectively， comprehensively showcased the new tourism， new consumption and new fashion & lifestyle of the two places through creative livestreaming marketing and on-site marketing of 100 KOLs from the two cities.

On April 29， Chongqing Culture and Tourism Commission and Sichuan Provincial Department of Culture and Tourism signed the Strategic Cooperation Agreement on Promoting the Development of Chengdu-Chongqing Economic Circle in Chengdu-Chongqing Region to jointly promote the opening-up and sharing of cultural and tourism resources， build Bashu cultural and toursit corridor and cultivate the Bashu cultural and tourism brand. On May 16， the "Self-service tour along Bashu cultural and tourist corridor" event was launched simultaneously at Danzishi Square in Chongqing and Taikoo Li in Chengdu， the two major landmarks of the two cities.

Multiple routes will be launched jointly by different places in Sichuan and Chongqing

Up to now， Sichuan and Chongqing have formed many new alliances among their cultural and tourist sites. The Mountain Jinfo Scenic Area in Nanchuan District and Mountain Qingcheng –Dujiangyan Irrigation System Scenic Area in Dujiangyan City will establish a cooperation mechanism on developing fine scenic areas. Beibei District and Mianyang City will jointly develop featured cultural brands such as the one named The Three-Front Movement Memories and Revolutionary Passion; Hechuan District will build the Jialing River Eco-tourism Belt together with Guangan City， and build a boutique tourism route together with Suining City and Nanchong City respectively. Dazu District and Ziyang City will jointly build a demonstration area for the integrated development of culture and tourism as well as a stone carvings cultural and creative industries park.

In addition， Wulong District and Leshan City， Tongnan District and Suining City， Jiangjin District and Luzhou City & Yibin City have respectively signed strategic cooperation agreements on the coordinated development of cultural and tourism services to promote the sharing of the Sichuan-Chongqing cultural and tourism market and the exchange of tourists， and to jointly launch a number of preferential tourism policies and a number of well-designed routes with the goal of developing tourism featured by quality experience and fun slow travel.

To experience the hotness of Chongqing today and feel the laidback lifestyle of Chengdu the next day， and to get a full experience of the Bayu land， lets go， immediately.