静安Michael Kors 旗舰店中国上海

业主：Michael Kors

规模：500平方米

类型：商业

合作设计单位：Tillotson设计公司（照明设计顾问）

摄影：H.G. Esch (p20, 21, 22, 23)

Client: Michael Kors

Size: 500 SM

Program: Retail

Team: Tillotson Design Associates (Lighting Designer)

Photography: H.G. Esch (p20, 21, 22, 23)

Michael Kors旗舰店位于上海最繁忙的商业区，精美奢华的立面由金属和玻璃材质组成，彰显MK时尚品牌特性。

项目设计采用创新的照明光影策略，提供全新的体验，强弱倒置的外立面系统尽管复杂但却极具辨识度。闪耀的立面设计体现了MK产品丰富的面料和卓越的设计。背光金属面板图案精美，可最大化反射率。无论从哪个角度，无论在白天还是夜晚，访客均能欣赏到富于变化和闪闪发光的立面。设计确保建筑在无需展示品牌LOGO的情况下就可以完全展示品牌特征，并从其他建筑中脱颖而出。旗舰店仿佛闪闪发光的灯笼，屹立于静安综合体入口之处。

实体构造和数字化设施相互融合打造可提供多维度体验的外立面。设计团队利用 Grasshopper软件建模，模仿外立面金属质地和不同朝向所产生的光影效果。这一独特的系统将长短不同的单元组成垂直立面，并构成无缝衔接的随机图案。采用可反射背景光的白色垂直条形内衬和镀银镀钛铝面板，并采用类似大理石皮革的纹理作为装饰。像上海这座国际化城市一样，项目设计也非常国际化，外立面和面板图案由KPF纽约团队设计，采用德国金属材料，在华南制造，在现场完成装配。

Along Shanghai’s busiest shopping district, the Michael Kors facade expresses sophistication and luxury with a dynamic interplay of metal and light, marking a standout location for the renowned fashion brand.

Innovative in its approach to light and experience, this syncopated facade system remains legible despite its intricacies. Its gleaming disposition embodies Michael Kors’ reputation for rich fabrics and polished designs,while its carefully implemented pattern of backlit, metal shingles maximize reflectivity. From any angle, day or night, the facade appears to constantly shift and sparkle as visitors approach the store. The design affirms that the brand’s identity can not only exist independent of its logo, but will also stand out among its competition. Its aesthetic presence becomes a glowing lantern that marks the entry to the larger Jing An complex.

A work flow teetering between physical and digital fabrication ensured the implementation of the facade and its multidimensional experience. Coding a model in Grasshopper, the design team was able to manipulate the facade’s play on light through metal texture and orientation. This inventive system stitched short and long units into vertical compositions and then aggregated them into seemingly random patterns. Lined with white, vertical strips that reflect ambient light, the shingles are composed of silver, titanium-coated aluminum and rendered with a texture similar to marbled leather. Like the city of Shanghai, the project is spectacularly global, right down to its details: the facade and pattern of each panel was designed by KPF in New York, composed of metal sourced in Germany, fabricated in southern China, and hand-assembled on site.