意大利友人毕华的横店情缘

文/栗子

近日，中央电视台中文国际频道《外国人在中国》栏目播出了一名意大利总裁毕华的横店生活。毕华不仅是横店集团欧洲公司总经理、浙江横店影视职业学院名誉教授，还是2010年中国政府友谊奖获得者。

毕华出生在意大利米兰，是一名职业经理人。他从小就对远东国家充满兴趣，很喜欢中国文化，“我从未否认存在文化差异。我一直努力强调不同文化的相似之处。”他认为，不同文化之间是能够做到相互交融的。

就在笔者采访前，毕华刚从横店回到杭州。这一次他带着国际电影剧本与创作专业硕士生导师阿曼德·福马加利等意大利影视艺术访问团一行十人前来横店影视学院参观访问，并参加中欧影视论坛“中欧影视文化新趋势、新契机”。

事实上，毕华和横店之间早已有着不解的情缘。

情牵横店，友谊跨越国界

早在1993年，毕华作为一名商人来过横店，他看到横店商机无限，一直寻求发展机会。2008年，他接到横店集团的聘书，当时44岁的他立刻辞掉在日本的稳定工作来横店发展。可没想到在事业起步阶段，他由于不会讲中文，不了解中国文化，工作处处碰壁。正当他考虑是否放弃时，他在横店一家小饭馆结识了中国朋友池玉清。由于池玉清早些年曾在德国汉堡做过公司贸易代表，有着相似的经历，因而两人很聊得来，并结为朋友。每逢遇到难题，毕华都会向池玉清请教，池玉清也成为他的良师益友、莫逆之交。

2005年，毕华成为首个荣获“横店荣誉市民”称号的意大利人。2007年，他开始担任横店集团欧洲公司总经理。在毕华的眼中，横店集团不是一个一味追求经济利益的企业，它的发展始终伴随着所在地区的发展、当地老百姓的脱贫致富。这一点与毕华信奉的价值观十分吻合。“我非常敬佩横店集团创始人徐文荣先生和总裁徐永安先生，在他们的经营理念中，担当社会责任一直占据了非常重要的位置。”

与横店结缘后，毕华开始了解中国，并且爱上在这个小城镇的生活。在工作之余，他喜欢到横店街头逛逛，与本地人交流，品尝横店各色美食，而且还计划在此买房安家。在横店，毕华不仅收获了自己的事业，首次体验了影视拍摄、木雕雕刻、横店美食等本土特色文化，而且担当起中欧文化交流大使的重任，将横店乃至中国的文化传播到欧洲的学校，分享自己在中国企业的工作经历，并带动中欧交流。比如，横店影视学院原创微电影《石头剪子布》在意大利菲乌吉电影节上获最佳短片奖和最佳编剧奖，推介人就是毕华；足球王子罗伯特·巴乔、意大利传奇球星德梅特里奥·阿尔贝蒂尼、意大利影视艺术访问团等来横店影视学院交流互动，举办国际学术论坛，牵线人都是毕华。

On the evening of May 20, 2018, the Chinese International Channel of CCTV screened a new episode offoreigners in China, focusing on the life and work of Airaldo Piva in Hengdian,best known as China’s filmmaking powerhouse in central Zhejiang. Piva works as CEO of HG Europe (the European subsidiary of the internationally renowned Zhejiang-based Hengdian Group, founded in 1975) and honorary professor of Hengdian College offilm & Television.

Piva came to stay in Hengdian in 2008. In 2010, he received the National Friendship Award, the highest honor for foreign experts working in China. Also in 2010, He was appointed as Foreign Expert for the Internationalization and Corporate Governance by the State Administration offoreign Expert Affairs and was invited to the National Day Banquet at the Banquet Hall in the Great Hall of the People.

A native of Milan, Italy, Piva is a professional business manager. While still young, he was curious about countries in the Far East. Before he came to work in China, he worked for a Japanese company.

Piva’s bond with Hengdian started a long ago before he was employed by Hengdian Group. He first visited Hengdian on business in 1993 and made friends there. In his eyes, Hengdian Group is not an all-for prof i t group. Its development has been closely associated with the region’s development and has contributed to the general improvement of life around Hengdian.What he sees in Hengdian chimes well with his value. “I admire Mr. Xu Wenrong, the founder of Hengdian Group, and Mr. Xu Yong’an, CEO of Hengdian Group,” said Piva. “In their business philosophy, social responsibility is a high priority.”

When he came to work in Hengdian in 2007, he encountered serious professional difficulties as he spoke little Chinese and had little knowledge of Chinese culture. He even thought to give up.Then he accidently ran into Chi Yuqing in a small restaurant in Hengdian. They chatted. As he had worked as a trade representative in Hamburg, Germany, Chi was able to advise Piva on many issues. In Piva’s first few years in Hengdian, the friendship between the two grew. Chi doubled as a mentor and gave Piva tips on how to handle thorny issues. They have been very good friends since then.

毕华（前排中）与北京电影学院的学生在一起

Piva has learned about Chinese culture as seen in Hengdian.Now he knows a lot about China in general and Hengdian in particular. The experience and knowledge has enabled him to act as a cultural ambassador between China and Europe. He frequently gives lectures in European universities to share his experience in China with students. He brings Chinese business people and students to Europe. His experience in China and in Hengdian is always a fascinating topic. Piva concerns himself strongly with the Belt & Road Initiative launched by China. As the CEO of Hengdian Group’s European subsidiary, he often brings European investors to Hengdian for a visit. Visitors from Europe marvel at Hengdian Group growing from an industrial manufacturer into a multi-industrial conglomerate including filmmaking locations and services. He brought Italian footballers Roberto Baggio and Demetrio Albertini to visit Hengdian and other places in Zhejiang to engage in cultural exchange programs.

Piva likes Chinese culture. “I have never denied the differences.I’ve just always strived to highlight what our cultures have in common,” said the Italian in Hengdian.

Shortly before I met him for an interview, he had just returned from Hengdian to Hangzhou. He had headed a group of Italians filmmakers and educators who visited Hengdian College offilm & Television and then attended China and Europe Forum on Film and Television. One of the members of the delegation was Professor Armand Fumagalli, a graduate advisor in scriptwriting and creation.

Piva believes in China, the world’s largest consumer market. As China’s market keeps growing and improving, the world has long since sat up and taken notice. Piva hopes to enable more Europeans to view China’s development in a rational manner.He says he will continue to make efforts so as to enable those Europeans who know little about China to acquire an accurate knowledge of China and China’s development.

了解中国，助力文化交流

毕华对中国的了解可谓“上通天气，下接地气”。在他看来，当下的中国在促进全球发展方面发挥了显著的积极作用，值得向其他国家分享自己独特而一脉相承的智慧。

作为横店集团欧洲分公司的总经理，毕华的工作是带着欧洲不同国家的投资单位来横店考察洽谈合作发展，横店工业产业的先进、文化产业的齐全，以及横店集团的社会担当总是让各国来宾惊喜。回到欧洲，毕华也会把自己在中国企业工作的经历，讲述给自己的亲朋好友、各个高校的学生等等，讲述横店集团从工业到影视文化，再到现代综合服务业，一次次的产业升级以及其不懈追求的创业历程，让不了解中国的欧洲人更好地认识了横店的发展，以及中国的飞跃式发展。“我想这些交流是非常重要的，这些交流活动也使得人才交流变得更加容易。”

毕华表示，中国是世界上最大的消费市场，中国市场日益壮大和完善，迎来了世界的目光。他希望通过自己的努力，让欧洲人重新认识现在的中国，正确理性地看待中国发展。