博览群书

博览群书

SEDUCING STRANGERS—HOW TO GET PEOPLE TO BUY WHAT YOU’RE SELLING

No matter what kind of media you are using, what kind of information, products, services or ideal results you want to communicate or achieve, whether they want to buy in the form of large-scale or just want to share the info, the most universal language is plausibility. Josh Weltman, the author of the book, has been the creative director of advertising for 25 years, and he's at the same time the co-producer and advertising consultant of Mad Men. Now, in his book, he edits all he knows about the art of plausibility for the constantly changing informatics economy with principles, strategies, methods and his opinions on advertising in his book.

《一切都与广告有关——成功吸引顾客购买的秘密》

不管是何种媒介、信息、产品、服务或理想结果，不论是大规模的购买还是随手一按“分享”键，说服力都是通用的“语言”。本书作者乔什·韦尔特曼做了25年的创意总监，也是《广告狂人》的联合制片人及广告顾问。现在他把所知道的一切关于说服力艺术的知识精炼成一本结合原理、策略、法则和见解的书，专为瞬息万变的信息经济打造。

NEW MANUFACTURING ERA

After interviewing dozens of senior managers of Geely and Volvo and three years' global researching and writing, the team of this book presents us now the 30 years' history of Geely Automobile led by Li Shufu, who wants to and learns to manufacture automobiles and fi nally succeeds in the manufacture of automobiles. The book for the fi rst time releases the fi rst hand documents about how to run a global business after Volvo's merger with Geely, clarifying the global business strategies of Li Shufu and the wisdom and art of management when a company is faced with confl icts and integration of the eastern and western cultures.

《新制造时代》

本书创作团队历经三年进行全球调研与创作，采访吉利、沃尔沃高管数十人，全面描述李书福所领导的吉利控股集团“想造车”“学造车”“造好车”的三十年创业史，并首次公开吉利并购沃尔沃之后如何进行全球化经营的第一手材料，深入阐述李书福的全球化商业思维，以及东西方文化冲突与融合中的管理艺术与智慧。

A SHORT HISTORY OF TRACTORS IN UKRAINIAN

T he author of the book Marina Lewyka is the best-seller among English literature in recent years. She was born in a refugee camp in Kiel, Germany, after the Second World War. Her parents are both Ukrainian. Lewyka bounded into fame with her dark comedy book A Short History of Tractors in Ukrainian and won the 2005 Bollinger Everyman Wodehouse Prize for comic writing at the Hay literary festival.

《乌克兰拖拉机简史》

本书作者玛琳娜·柳薇卡（Marina Lewyka）是英国文坛近年来最炙手可热的畅销书作家。“二战”结束时出生在德国基尔难民营，父母均为乌克兰人。58岁时柳薇卡借以黑色喜剧风格的《乌克兰拖拉机简史》一举成名，赢得2005年波灵格大众伍德豪斯喜剧小说奖和机智小说奖。