一切努力都是为了企业最有效的展示

——访中国国际贸促会纺织行业分会副会长梁鹏程



一切努力都是为了企业最有效的展示

——访中国国际贸促会纺织行业分会副会长梁鹏程

尽管近几年中国纺织行业增速有所放缓，但我们发现近几届中国国际纺织机械展览会暨ITMA亚洲展都保持了较快的增长速度，参展规模也在不断扩大。

除了展示技术与创新等解决方案外，展会还是展示创新趋势的窗口，衔接上下游的纽带。而中国国际纺织机械展览会暨ITMA亚洲展在展示技术创新成果、引导创新方面的作用更为突出。本届展会依然按照工艺分区布局设计。由于地形的复杂性，主办方经过无数次图纸修改才完成了展馆设计。我们反复修订图纸考虑最多的因素只有一个，那就是企业如何利用空间进行最合理、最有效的展示。

迁新址办展会，对于展会组织者而言充满挑战。如何规划展馆布局？如何解决各种展出的能源需求问题？如何导引观众有效观展？一系列的问题让组织者绞尽脑汁，为此，我们无数次拟定、修订了布展方案。

为创造良好的展会环境，本届展会鼓励观众提前预约。一方面，为了节省观众的排队时间，展会继续大力推动观众预登记工作。观众售票已开通网上支付平台，微信登录平台也已经上线，多项新举措让观众预登记更加便利。另一方面，展会现场将增设更多登录柜台，分散人流，减少排队时间，提升观众观展体验。此外，主办方对从展馆布局到通道设计再到现场导引等环节均进行了一系列周密规划。比如，在场馆与场馆之间增设入口，进一步提高了展馆开放性；通过与专业公司合作，实现展馆快速导航服务等等。

In spite of the slowdown in China’s textile industry in recent years， the previous editions of ITMA ASIA + CITME have maintained a relatively rapid growth and enjoyed increasingly expanding exhibition space.

In addition to demonstrating technology and innovation solutions， the show is a window of innovation trends and a link between the upstream and downstream sectors. ITMA ASIA + CITME has been playing a more prominent role in displaying technological innovation achievements and guiding innovation. The exhibition layout this year is still designed in accordance with various processes. Owing to the complex structure of various halls， the organizers had made numerous drawings before seeing the completed revision of the pavilion design. “We revised the drawings once and once again mainly to help the enterprises for the most reasonable and most effective display through making full use of the space.”

Moving to a new place is full of challenges for the organizers. How to plan the layout of the exhibition hall？ How to solve the energy needs of various exhibitions？How to guide the audience to effectively visit the show？ Facing a series of problems，we have tried many times to develop and revise the exhibition layout program.

In order to create a good exhibition environment， the audience are encouraged to make an appointment in advance this year. On the one hand， in order to save the visitors queuing time， the exhibition will continue to vigorously promote the preregistration. A number of new initiatives have made the audience pre-registration more convenient， for example， the online payment platform has been available for audience to purchase badges， while We-Chat login platform has also been on-line. On the other hand， there will be more logon counters at the venue to reduce queuing time， improving the visiting experience for the visitors. In addition， the organizers have conducted a series of careful planning in the aspects of the hall layout， the passageway design and the on-spot guiding work. For example， entrances are increased between two halls， further enhancing the openness of the exhibition halls， while the cooperation with professional companies can ensure the visitors a rapid navigation of the halls.

All efforts for the most effective demonstration

- Interview with Liang Pengcheng， Vice President of CCPIT TEX