Help Build Fashionable,Livable Cities

By+WANG+LINQIANG

ALUMINUM-alloy roller shut- ter sun shades， aluminum louver shades， fabric awnings， retractable French awnings … all these products that bear the label “sunshade product” are far more than just parasols.

Shade your windows from sunlight on a hot summer and enjoy a sense of precious peace and comfort； keep the room warm in cold weather and luxuriate in a warm space. All of this can be realized at the flick of a switch that opens or closes your window blind. Can it really be that simple？

Designing more functions and connotations and adding color to city life are not the only aims and goals of Changzhou Weizheng Shading Material Co.， Ltd. headed by Wei Zheng. The company is committed to the green growth of the shade industry， and intent on becoming an industry pioneer in this respect.

Reduce Building Energy Consumption

Established in 2010， Changzhou Weizheng Shading Material Co.， Ltd. is a young and high-flying company that has built its competitiveness and brand influence over a mere four years. According to industry analysts， its highspeed development is testament to at least three attributes： first， effective sales programs and marketing strategies； second， its masterful technique and quality production； and third， the foresight and professionalism of the enterprises leaders.

Energy conservation of buildings and green building are now hot topics of social concern， and the only way for the construction industry to go. China has vowed to increase the proportion of green buildings in new constructions to over 30 percent， and reduce the energy and resource consumption levels of buildings in the country to， or close to， that of developed countries by the year 2020. Constructions invested by governments， including government offices， schools， hospitals， museums， and gymnasiums， were among the first to execute the green building standard in 2014.

From the very beginning， the Weizheng Company has had a clear direc-tion for its production — reducing construction energy consumption. Its sunshades， umbrellas， and other products in varied materials and designs all relate to energy-conservation and green building. Among the many national patented technologies， the aluminum-alloy exterior sunshade it manufactures has received provincial certifications for distinct advantages of energy conservation， heat preservation， heat insulation， sound insulation， high security， fireproofing， and anti-dust protection. This gives the Weizheng Company a leading position in the business.endprint

The honors and credentials of the Weizheng Company also impress its industry peers. Weizheng is a national shade material supplier， and a council member of the Jiangsu Association of Building Energy Efficiency. It is also the sole sunshade manufacturer to be a strategic partner of China Central Television （CCTV）. The Weizheng Company is moreover recommended by the Ministry of Industry and Information Technology， Chinese Academy of Sciences， China Academy of Management Science， and the Housing and UrbanRural Development Department of the Jiangsu provincial government. Wei Zheng， the companys CEO， is honored as an “Honest Entrepreneur of Jiangsu Province.”

Match New Shade Products with Fashion

The products of the Weizheng Company can be spotted in many exclusive residential communities， business areas， and landmark buildings across Jiangsu and beyond.

In Wei Zhengs view， shade products must match the trend of the times. Specifically， they should not only be fashionable and stylish， but also durable and intelligent in practice. Whats more， they should be compatible with their surroundings. Designers and manufacturers are therefore expected to bear in mind the diverse styles of city architectures， and local residents practical needs and aesthetic tastes. In short， they have to be flexible.

The aluminum-alloy exterior roller shutter is one of the Weizheng Companys most popular products. It is made from premium aluminum and so has all the advantages of durability and high wind and distortion resistance， and hence heat insulation and energy conservation. The shutter has no point of penetration， so is burglar-proof. Its firm structure and special design also make it pick-lock-proof. As for sound insulation， the roller sunshade is filled with high-performance polyurethane foam that effectively absorbs sound waves， creating a peaceful individual space inside.

The fabric exterior roller sunshade is another feature product of the Weizheng Company. It has high flame-retardance and color fastness， and is small and easily installed. The special design meets the national shading standard， and also allows for good ventilation and viewing.

Durability is the main highlight of this product. The double-glazed blind will not break even after being pulled up and down 15，000 times. This means a life span of at least 40 years. In addition to being hoisted and let down vertically， the blind can also rotate， up to 180 degrees， with ease.endprint

The Weizheng Company has various other striking products. For example， the folding awnings in a half-watermelon design and other irregular shapes. They can adorn the windows of villas， exclusive flats， cafés， and other architectures.

Moreover， the outdoor canopy series normally seen in modern business areas， for example， FSS Canopy， is installed with a spring， an LT， and a tubular electric motor. All of these improvements supported by science and technology have achieved unprecedented intelligence.

Consumer Feedback Ultimate Test

To Wei Zheng， a reputation gained from the masses goes beyond gold and silver medals.

The Weizheng Company has branches and agencies in Yancheng， Taizhou， Yangzhou， and other cities. It hence provides integrated after-sales services throughout the whole country.

“All our outlets are manned by professional teams and can provide 24-hour qualified services to clients. However， since our products are of reliable quality， there is no need for repairs for two to three years or more after installment，” Wei Zheng said with a smile.

The sales models of Weizhengs sunshade products are mainly retail， for example， they are normally sold in supermarkets and building materials markets. In the meantime， the company has also designed a specialized website to introduce and explain sunshade information， in order to expand modern and online sales channels.

“We have earned clients trust through our advanced manufactures， fine production techniques and complete marketing and service systems. Clients choose us even if the prices of some of our product lines are a bit higher than the market normal. We are pleased and proud of that，” Wei Zheng said.

“Lu Ban Style” Teamwork

Lu Ban （507–440 BC） was an ancient Chinese carpenter， engineer， and inventor. He is the patron saint of Chinese builders and contractors.

Wei Zheng describes his technical team as a Lu Ban Style team. This is because all its members like their jobs and are happy to devote themselves to the team； also because products innovated by the team are original and lead the markets； thirdly， all team members are hardworking and assiduous.

“A fence is fixed by three pilings， and one hero needs three mates to help.”Only by uniting all the strengths of the company can a business thrive.

When talking about his two main wishes， Wei Zheng says he hopes his company will enter the top rank in the industry at home， and that the Weizheng brand will eventually be recognized worldwide. He also hopes his employees constantly improve their skills and consequently their incomes， as company revenues steadily grow.endprint

Born in 1975， Wei Zheng has worked in the building materials industry for many years. He built his career through constant learning and thinking. He said frankly： “To a human being， the first thing is integrity. You wont be worried about lacking friends or poor development of your business if you are decent. The best teacher is yourself. You must have crisis awareness and always remind yourself that your competitors are learning constantly. Therefore， you can be in the lead only by learning more and advancing faster. The learner is always the winner.” This is the experience Wei Zheng has gleaned from feedback， and his studies and practice.

Wei Zheng values honesty. He understands that one single lapse could ruin a persons credibility. So one must be truthful in every word and action throughout his/her life so as to build a great personality and reputation.

The Weizheng Company is meaningful through three connotations： firstly， the Chinese character “Wei” （巍） means lofty mountain， which encourages company employees to climb mountains boldly； secondly， the Chinese character“mountain” （山） on the top of character“Wei” is like a crown， which suggests the company acts as a king in the industry； and thirdly， in the character “Wei”the top character “mountain” appears to shade the character below it. This evokes the main Weizheng Company product — the sunshade.

Talking about future development and plans， Wei Zheng said he would improve himself by learning from the success of other companies， reading more books， and attending training activities. He also plans to strengthen contacts and cooperation with clients from developed countries in Europe to introduce into the company advanced concepts and techniques. The goal is to apply “made by Weizheng” to more green buildings， and make cities more livable and colorful.endprint