国外ＣＳＲ动态

联合主办（United-edit）：

《WTO经济导刊》（CHINA WTO TRIBUNE）

欧洲企业社会责任协会（CSR EUROPE）

联系人（Contact Us）：

Nathalie Suvee 电话（Tel）：＋32 2 541 1610 nathalie.suvee@csreurope.org

崔征 电话（Tel）：＋86 10 62137913 editor@csr-china.net

CSR EUROPE 活动消息

危机成为欧洲CSR多利益相关方论坛（布鲁塞尔）明星话题

2009年2月10日，在比利时布鲁塞尔有超过300名来自欧洲和世界商业界、金融界、民间社会、政策和学术界的代表出席了由欧盟委员会组织的多利益相关方论坛，探讨欧洲致力于成为全球性CSR标杆的雄心壮志——目前全球经济危机下从一种完全不同的角度来审视。与会者认为，这场危机并不是企业远离CSR的一个信号，而正是企业能够证明CSR价值的一个一劳永逸的机会。与会者还认为，欧盟委员会和其他机构应在推进CSR中发挥更积极的作用。欧盟委员会副主席费尔霍伊根在讲话中宣布了欧盟即将开展的一系列活动，例如要将欧盟对CSR的观点植根于与第三国的关系之中；为支持国家层面的多利益相关方CSR平台的筹资项目；和建立一个新的联盟实验室，这个机构旨在研究如何使得一些教育机构能够更好的培养未来的管理人员和企业家信奉一套新的价值观。

CSR EUROPE会员新闻

欧莱雅发起一项商业策略竞赛鼓励学生发展专业技能

日前欧莱雅宣布启动其2009年度商业策略竞赛活动。2009年度活动有双重目的：为欧莱雅在全球寻觅最好的人才提供主动的解决方案；为世界各地的学生创造了一个通过世界最大的化妆品公司感受多元文化体验的机会。

IBM披露其5项将在未来5年改变人类生活的创新

IBM日前发布了其第三年度的“IBM未来5年的5项创新”，这份报告列举了未来5年将有望改变人们工作，生活和娱乐的5项创新。包括以下主题：“节能技术－太阳能技术应用于沥青、涂料和玻璃”等。

水果和蔬菜等零售领域利用巴斯夫生态效益分析

实现更大程度的可持续性

购买这个从海外进口的苹果是否是对生态负责呢？类似问题将在消费者的购买决策中发挥更大作用。一些工具，例如巴斯夫的生态效益分析工具将使人们有可能对产品在整个生命周期的经济和生态影响进行客观评估。

安赛乐米塔尔公司构建可持续的供应链

安赛乐米塔尔公司日前出版了介绍其在巴西开展的与当地供应商共同承担社会责任议题的案例研究。2004年安赛乐米塔尔巴西公司开展了该项目，已取得以下成果：73％的供应商已开始对其废物进行分类； 67％的供应商在减少其对环境影响的领域有新的进展；53％的供应商针对特定的社会或环境需求开发出新的产品或服务；67％的供应商对员工开展有关可持续发展议题的培训。

大众汽车公司向欧洲议会汇报其如何通过CSR

“积极应对老龄化”

1月20日，大众汽车公司向欧盟决策者、布鲁塞尔的协会和行业代表汇报了其“积极应对老龄化”的举措。这场讨论的主席是欧洲议会的葡萄牙议员、就业和社会事务委员会委员乔尔哈斯图费雷拉。

惠普倡导环境标准的透明度

惠普全球活力供应链项目的经理Jay Celorie表示，惠普将通过一定的工具来保证供应链的透明度。已发布的一份针对供应商公司二氧化碳排放的报告是这一长期项目初步探索。惠普正在努力建立一个更好的标准化的工具和方法，来促进报告的一致性和可靠性，从而促进整个供应链的实施。

欧盟观察（来自欧盟的最新动态）

欧盟发起“新技能促进新就业机会”倡议

欧洲致力于建设一个更加以信息、通信技术和“绿色”技术——服务为导向的经济体，因此欧盟委员会认为劳动力需要适应这些新的要求，发展新技能。一项研究显示到2020年欧盟25国将产生约20万个新职位。欧盟委员会就业专员和教育与培训专员，在介绍欧盟委员会“新技能促进新就业机会”倡议时强调必须确保工人所掌握的技能与工作的需要相匹配。

NEWS FROM CSR EUROPE

Crisis as guest star at the European Multistakeholder Forum on CSR in Brussels

On 10 February, over 300 (and far more through online broadcast) European and international stakeholders from business, finance, civil society, policy and academia gathered at the Multistakeholder Forum hosted by the European Commission to diagnose Europes ambition to become a global pole of excellence on CSR – an ambition which the current economic and financial crisis is putting into a radically different perspective. All stakeholders agreed that far from signaling the end of CSR, the crisis is the moment for CSR to prove its worth once and for all. Vice-President Günter Verheugen in his speech announced some follow-up initiatives, such as: ensuring that Europes view on CSR is embedded in the EUs relations with third countries; and a new Alliance Laboratory to examine how teaching institutions could better equip future managers and entrepreneurs with a new set of values.

CSR EUROPE'S MEMBERS NEWS

LOréal launches business games to encourage students develop professional skills

LOréal has announced the kick‐off of its 2009 Business Games season, featuring a portfolio of games that encourage young people to develop their professional skills and discover career opportunities. The 2009 Business Games series has a double objective: a proactive solution for LOréal to meet the best young talent from around the world and a chance for international students to gain a multicultural experience with the worlds largest cosmetics company.

IBM reveals five innovations that will change our lives in the next five years

IBM has revealed the third annual “IBM Next Five in Five”, a list of innovations that have the potential to change the way people work, live and play over the next five years. This years list includes the following themes: “Energy saving solar technology will be built into asphalt, paint and windows”; “You will have a crystal ball for your health”; “You will talk to the Web… and the Web will talk back”; “You will have your own digital shopping assistants”; “Forgetting will become a distant memory”.

More sustainability in fruit and vegetable retailing with BASF eco-efficiency analysis

Is it ecologically responsible to buy an apple from overseas? Such questions play an every greater role in consumers buying decisions. Approaches such as BASFs eco-efficiency analysis make it possible to carry out an objective assessment. The method developed by BASF and certified by TuV technical standards tests measures the economic and ecological impact of a product across its entire lifecycle.

ArcelorMittal - Building sustainable supply chains

ArcelorMittal has published a case study on its efforts in Brazil to engage local suppliers on corporate responsibility issues. ArcelorMittal Brazil has had a supplier engagement programme since 2004. Some of the results of the initiative include: 73% of the suppliers involved have started separating their waste, 67% have new processes to reduce their environmental impact, and 67% now train their employees on sustainability issues.

Volkswagen hosts CSR briefing on “Active Ageing” at the European Parliament

On 20 January, Volkswagen informed EU decision makers and representatives of associations and industry in Brussels about its “Active Ageing” activities. The debate was chaired by the Portuguese Member of European Parliament and Member of the Employment and Social Affairs Committee, Joel Hasse Ferreira.

HP Podcast: Transparency in environmental standards

In the latest interview of the HP CSR podcast series, Jay Celorie, HP Global Program Manager for Supply Chain Energy, talks about HPs approach to transparency in its supply chain. The reporting on CO2 emissions in the companys supply chain represents an initial step in a long-term programme.

Latest News from the EU

EU launches ‘new skills for new jobs initiative

As Europe moves towards a more services‐oriented economy focused on ICT and ‘green technologies, its workforce needs to adapt to new requirements and develop new skills, the European Commission argues. Around 20 million new jobs could be created in the EU 25 by 2020, according to a study presented by the Commission.

联合主办（United-edit）：

《WTO经济导刊》（CHINA WTO TRIBUNE）

商务社会责任国际协会（BSR）

联系人（Contact Us）：

黄宜玲 电话（Tel）：＋86 20 38910690yhuang@bsr.org

崔征 电话（Tel）：＋86 10 62137913 editor@csr-china.net

一周要闻

中国着手推广具成本效益的能源资源使用

美国的能源供应商Ecos公司加入总部设在加州的中美能效联盟组织，将致力于满足中国日益增长的电力需求，同时减少碳排放和发电厂数量。该项研究将有助于中国在2014之前年减少电力需求50％的用量，因此能节约足够的能源，以避免在未来10年新建500多个发电厂。

企业界巨头敦促欧盟政府帮助为穷人提供服务的金融产品

消费品巨头达能集团和联合利华，与其他包括强生、微软、雀巢、诺华、宝洁和沃达丰集团在内的跨国公司，日前要求欧盟政府帮助企业销售那些处于这个世界上的“金字塔底层”的消费者能够负担得起的产品，这一群体包含世界上的31亿人口，它们的生活费每天还不足2.50美元。到目前为止，欧盟460亿英镑的援助发展预算中还没有任何直接通过带有赢利性的手段开展的。这些公司强调，针对“金字塔底层”开展业务需要创新的商业模式，包括与地方非政府组织的专家合作。一些国际发展项目的参与者对上述计划持怀疑态度。

丹麦要求大公司发布企业社会责任报告

丹麦议会通过《大型公司社会责任法》，要求大约1100家丹麦最大的私营公司和国有公司以及机构投资者自2010年开始发布包括有关公司的企业社会责任（CSR）政策、做法和取得的绩效方面的信息。法案允许这些信息可作为公司管理审查可报告的一部分，或年度报告的组成部分，或在公司的网站上公布，只要这些信息是向公众开放的。

奥巴马呼吁更严厉的国家排放标准，令汽车行业忧心忡忡

美国总统奥巴马已经允许加州以及其它18个州，考虑设置限制车辆二氧化碳排放量比联邦标准更为强硬的新要求。他还要求美国运输部制定车辆燃油效率标准拟于2011年3月实施，这些都是奥巴马远离布什政府时期气候政策的明确步骤。鉴于汽车行业目前遭受的财务困难，汽车制造商警告说，严格的标准将进一步加重他们的财务困境。

报告精粹

2009年绿色商业状况报告

Greenbiz（致力于绿色世界的媒体网络平台）在其发布的“2009年绿色商业状况”报告中描述了美国企业在寻求使他们的行动更环保时所采取的措施和取得的进展。报告汇集了2008年十大最绿色故事，并更新了GreenBiz指数：这是一套由20多项指标构成的描述进展情况的指标，它将跟踪美国企业的资源使用情况、各类排放情况和其他商业实践。以下网址可下载报告全文： www.stateofgreenbusiness.com 。

建立低碳经济

麦肯锡咨询公司在10家领先的公司和组织的支持下，日前发布了一份题为“通往低碳经济”的报告，报告对10个主要行业和世界上21个地区从现在到2030年间可能的200多个有关温室气体减排的机会进行了评估。报告评估了这些机会的潜在可能性，成本和每项措施所需的投资。报告全文可在以下网址下载：http://globalghgcostcurve.bymckinsey.com。

BSR支持的重大活动

PRODURABLE 持久力

2009年3月25－26日

巴黎，法国

参加欧洲最大的可持续发展会议和博览会之一，7000多专业人士将汇聚于此。在这个为期两天的活动中，来自各地和各个行业的领导者和创新者将通过辩论、研讨班，介绍和陈述他们在各方面的可持续发展和企业社会责任（CSR）实践和观点 。论坛主题题目是“CSR欧洲之路：做其他地区的榜样，全球市场上的一种竞争优势，欧洲的一个机会。”这场对话将由BSR欧洲总监Farid Baddache主持。

This Week's Top Headlines

Drive to Promote Cost-Effective Energy Resources Grows in China

Joining the California-based China-U.S. Energy Efficiency Alliance, U.S. energy provider Ecos has joined the effort to save carbon emissions and reduce the number of power plants required to meet Chinas growing electricity consumption. Such efforts have the potential to meet up to 50 percent of Chinas expected electric load growth by 2014—saving enough energy to avoid the construction of more than 500 new power plants over the next 10 years.

Corporate Giants Ask EU to Help Finance Products for the Poor

Consumer goods giants Groupe Danone and Unilever N.V.—along with other multinationals including Johnson & Johnson, Microsoft Corporation, Nestlé S.A., Novartis AG, The Procter & Gamble Company, and Vodaphone Group Plc—have asked the EU to help businesses sell affordable products to the worlds “base-of-the-pyramid” consumers—the 3.1 billion people who live on less than US$2.50 per day. To date, the EU has not directed any of its £46 billion aid budget to development through for-profit means. The companies stressed that bottom-of-the-pyramid business requires a new business model that involves partnerships with local NGO expertise. International development campaigners are skeptical of the plan.

Denmark to Require CSR Reporting for Big Companies

The Danish Parliament passed the “Social Responsibility for Large Businesses” law, requiring about 1,100 of the largest private and state-owned companies and institutional investors to include information on their corporate social responsibility (CSR) policies, practices, and achievements beginning in 2010. Reporting can be part of a management review, an annual report, or on the companys website, as long as it is publicly accessible.

Obama Calls for Tougher State Emissions Requirements, Upsets Automakers

U.S. President Obama has cleared the way for California, and up to 18 other states, to consider setting limits on vehicle carbon dioxide emissions that are tougher than federal requirements. He also directed the Department of Transportation to set vehicle fuel efficiency standards for 2011 by March—both clear steps away from the Bush administrations climate policy. But given the auto industrys financial troubles—automakers warned that stricter standards would add to their financial woes.

Report Corner

State of Green Business 2009

Greenbizs “State of Green Business 2009” report measures the progress U.S. businesses have made in their quest to make their operations more environmentally friendly. The report highlights the top green stories of 2008 and updates the GreenBiz Index: a set of more than 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies. Download the full report here: www.stateofgreenbusiness.com.

Building a Low-Carbon Economy

McKinsey & Company—with support from 10 leading companies and organizations—released “Pathways to a Low-Carbon Economy,” an assessment of more than 200 greenhouse gas abatement opportunities across 10 major sectors and 21 world regions between now and 2030. The results evaluate the potential, costs, and investment required for each measure. The full report is available at http://globalghgcostcurve.bymckinsey.com

BSR-SPONSORED EVENT

PRODURABLE

March 25-26, 2009

Paris,France

Join more than 7,000 professionals at one of Europe's largest sustainability conferences and expos. In this two-day event, connect with leaders and innovators across every industry through debates, workshops, and presentations on all aspects of sustainable development and corporate social responsibility (CSR). Don't miss the plenary debate on “The ‘European Way of CSR: A Model for Others, a Competitive Advantage in the Global Marketplace, an Opportunity for Europe" moderated by BSR's Europe Director Farid Baddache.