重庆在拉美地区启动“电视中国剧场”项目

當重庆文化旅游遇上“壁画之都”墨西哥城、“南美的雅典”波哥大，会碰撞出什么样的火花？当地时间10月21日、24日，重庆市文化和旅游发展委员会分别与墨西哥11电视台、哥伦比亚国家电视台主办的“中国时段”项目签约暨启动仪式，先后在墨西哥11电视台、哥伦比亚国家电视台举办，开启重庆与拉美地区文化交流、文明互鉴的新篇章。

启动仪式上，重庆佳左影视文化传媒有限公司、经典传媒中国国际有限公司分别与墨西哥11电视台、哥伦比亚国家电视台签订了“中国时段”合作备忘录。“中国时段”是重庆市文化旅游委指导重庆佳左影视文化传媒有限公司申报的墨西哥、哥伦比亚及洪都拉斯“电视中国剧场”项目。该项目是国家广播电视总局主办的对外文化交流品牌项目，旨在通过与各国电视媒体和新媒体合作，在固定频道、固定时段、固定栏目，常态化播出中国优秀视听节目。

“中国时段”项目将为近5亿拉美地区电视观众带来包括电影、电视剧、纪录片及动画片等数十部不同类型的中国优秀视听节目，如中国顶尖科幻IP电视剧《三体》，传递摆脱贫困、追求美好生活、团结合作精神的《山海情》，反映年轻人追求美好爱情和创业故事的《去有风的地方》《创业时代》等。

此次墨西哥、哥伦比亚“中国时段”项目签约，标志着由重庆推动实施的“电视中国剧场”在拉美地区空白领域的填补，中国在拉美国家视听传媒领域进入规模化、体系化的合作阶段，对助推中华优秀传统文化“走出去”，促进中国和拉美地区文化交流互鉴，具有里程碑式意义。

启动仪式前，还举办了重庆非物质文化遗产展、文旅图片展，以及太极、茶艺表演等。忠艺剪纸、夔绣、百寿漆屏、巫溪嫁花等非遗展品，山水都市、长江三峡、世界遗产、温泉之都、美食之城、特色演艺等文旅资源，受到与会嘉宾广泛好评。

文/本刊记者 杨艳

图/市文化旅游委提供

“Chinese TV Theater” Project Unveiled by Chongqing in Latin America

When Chongqing tourism and culture meet with Mexico--the City of Frescoes and Bogota--the Athens of South America， what will happen？ On October 21 and 24， local time， the Chongqing Municipal Commission of Culture and Tourism Development secured agreements with Channel 11 TV stations in Mexico and the Colombian National Television Network for the “China Time” project. The inauguration ceremony was held at Channel 11 TV stations in Mexico and the Colombian National Television Network respectively， to unveil a new chapter of cultural exchange and mutual understanding between Chongqing and Latin America.

At the opening ceremony， Chongqing Jiazuo Film and Culture Media Co.， Ltd. and Classic Media China International Co.， Ltd. entered into a cooperation memorandum with Channel 11 TV stations in Mexico and the Colombian National Television Network for the “China Time” initiative， respectively. The “China Time” venture， applied by Chongqing Jiazuo Film and Culture Media Co.， Ltd. directed by the Chongqing Municipal Commission of Culture and Tourism Development， is a part of the broader “Chinese TV Theater” program in Mexico， Colombia， and Honduras. This project is a cultural exchange project steered by the National Radio and Television Administration， designed to regularly broadcast high-quality Chinese audiovisual content on the designated channel， at designated times， and in the designated programs on partnered networks and new media platforms.

It aims to cover nearly 500 million Latin American TV viewers with a diverse array of Chinese audiovisual offerings， including films， TV dramas， documentaries， and animated series. Featured programming will include top-tier Chinese science fiction TV series like “The Three-Body Problem，” uplifting stories such as “Mining Town，” which focuses on overcoming poverty and the pursuit of unity， and youth-oriented romantic narratives and entrepreneurship stories like “Meet Yourself” and “Entrepreneurial Age.”

The successful debut of the “China Time” project in Mexico and Colombia marks a significant step in executing the “Chinese TV Theater” strategy initiated by Chongqing， filling a longstanding gap in Latin American markets. The milestone signifies Chinas transition into a new era of expansive and systematic audiovisual collaboration with Latin American countries. It serves as a vehicle for promoting Chinese culture abroad and fosters an environment conducive to reciprocal cultural appreciation and understanding between China and Latin America.

Preceding the opening ceremony， a slew of cultural activities were held， featuring an exhibition of Chongqings intangible cultural heritage， tourism photo exhibits， Tai Chi displays， and a Chinese tea ceremony. On view were meticulous paper-cutting artworks， traditional embroidery， lacquer screens， Wuxi cross-stitch， and other intangible cultural heritage exhibits. The urban landscapes， the majestic Three Gorges of the Yangtze River， world heritage sites， luxurious hot springs， gourmet paradise， unique cultural performances， and other resources were well received by the guests.

By Yang Yan/The World and Chongqing

Photo/The Chongqing Municipal Commission of Culture and Tourism Development