杨艳
Deng Haoji, Chief Operating Officer and General Manager of Information Center, Chongqing Hongjiu Fruit Co., Ltd.
Business of Imported Southeast Asian Fruits Benefiting from Cold Chain Development
作为中国最大的东南亚水果分销商,洪九果品已成为共建“一带一路”的深度参与者和受益者。重庆洪九果品股份有限公司首席运营官兼信息中心总经理邓浩吉接受本刊记者专访,畅谈搭乘“一带一路”共商、共建、共享的“幸福快车”,发展成为中国水果行业龙头企业的切身体会。
营商环境优化拓宽企业合作渠道
中国鲜果产业正处于高速发展的黄金时期。目前,泰国榴莲、山竹、龙眼,越南榴莲、火龙果均已进入洪九果品的核心进口单品名单。邓浩吉说:“十年来,在共建‘一带一路倡议框架下,营商环境不断优化,国际物流及清关流程更加规范化。现在,通过与全球战略合作伙伴达成的紧密合作机制,以及我们先进的生产工艺、现代化的设备及标准化的技术规范,大幅提高分选加工效率,保证水果品质。同时,增加海外果农收入。”
邓浩吉认为,随着“一带一路”倡议的推进,亚洲的互联互通程度和国际化不断增强,民营经济有了更旺盛的生命力,中小企业有了更广阔的合作渠道。现在,共建“一带一路”国家政府对寻求合作的中国企业重视程度也大大增强。
中老泰冷链班列促成“端到端”高效流通
今年6月,“洪九泰好吃”榴莲专列成功首发,28柜榴莲经中老铁路仅用88小时抵达重庆,其常态化运行有效提升了东南亚进口水果的运输时效。
“自从搭上中老铁路的快车,榴莲运输到中国的时间缩短了6天左右”。邓浩吉介绍,以前榴莲运输主要依靠海运和公路运输,货物通过海运到边境口岸,再由公路转运到成渝地区大约需要10天,水果运输时间越长、损耗越大。而公路运输尽管时效快,但价格高、损耗也大。有了中老铁路冷链直达快线后,榴莲从泰国运至成渝地区只用4天,而且全程冷链、一箱到底,可实时监控水果在途情况,既能减少损耗,又能保障品质,更符合市场需求。
中老泰冷链班列开通后,为企业从东南亚国家进口水果带来了红利。洪九果品通过设立海外基地,实现当地水果源头直采并加工分级包装,再通过专船或专列运输至国内各大分拣中心,形成定制化产品后直达销售终端,实现“端到端”的高效流通、锁鲜直达。数据显示,洪九果品2022年销售榴莲超过2500万颗,占中国海关向泰国进口榴莲份额约13%。
挖掘国际合作潜能实现水果“双向奔赴”
据介绍,目前,洪九果品成功获得中国海关授予AEO高级认证,享受优化通关流程、降低查验率、优先办理业务等便利措施,更进一步提升物流及通关效率。同时,洪九果品在行业内率先建立了“端到端”的先进数字化供应链,实现“从果园到货架”全鏈温度可视化,让更多优质的东南亚鲜果通过西部陆海新通道进入寻常百姓家,进一步激发和深化“一带一路”双向合作的新潜能。
“品质高、口感好的果品才符合人们对美好生活的向往。接下来,我们计划将精选的优质国产果品‘送出去,通过现有的物流优势,助力中国农产品产业发展和乡村振兴,让共建‘一带一路国家的消费者也吃上我们的耙耙柑、猕猴桃等。”邓浩吉说,“我们也将继续倡导共同构建生态圈,把更多的行业伙伴拉进来,一起做生意,促成更多国际合作。”
图/受访者提供
As Chinas largest distributor of Southeast Asian fruits, Chongqing Hongjiu Fruit Co., Ltd. (“Hongjiu Fruit”) has benefited greatly from the Belt and Road Initiative (BRI) with in-depth participation. Deng Haoji, Chief Operating Officer and General Manager of Hongjiu Fruit, gave an interview with our reporter, talking about how his company has grown into a leading fruit distributor in China by riding on the “fast train” of the BRI as China is seeking extensive consultation, joint contribution and shared benefits with countries along the route.
Better Business Environment and More Business Opportunities
Chinas fresh fruit industry is in a fast-growing period. Thai durian, mangosteen longan, Vietnamese durian, and dragon fruit have been listed as Hongjiu Fruits major import items. “Over the 10 years, under the BRI framework, we have witnessed an ever-improving business environment and more regulated international logistics and customs clearance procedures. Now, we have greatly improved the efficiency of fruit sorting and processing and ensured fruit quality by establishing a close cooperation mechanism with global strategic partners and using cutting-edge production processes, up-to-date equipment, and standardized technical specifications. We have also seen income increase of overseas fruit growers,” said Deng Haoji.
The launch of the BRI has enhanced the connectivity level of Asia and made it more globalized, thus rejuvenating the private economy and allowing broader channels of cooperation for small- and middle-sized enterprises, said Deng Haoji. Currently, local governments in countries along the route attach greater importance to prospective Chinese partners.
China-Lao PDR-Thailand Cold-Chain Freight Train Pioneering “End-to-End” Efficient Distribution
This June, the first train of the dedicated express for “Hongjiu Taihaochi” durian opened, shipping 28 containers of “Hongjiu Taihaochi” durian to Chongqing via the China-Laos Railway within only 88 hours. The regular operation of the express has enhanced the efficiency of transporting fruits from Southeast Asia.
“The durian express of the China-Laos Railway has dramatically cut the time it takes us to transport durians to China. Previously, we mainly relied on maritime and highway freight, and it took about 10 days for us to transport goods to border ports by maritime transport and then to Chengdu and Chongqing by highway. The longer the time of transportation is, the greater the loss is. While road transportation is efficient, it is expensive and entails serious spoilage. After the opening of the cold-chain express, it takes only four days to transport durians from Thailand to the Chengdu and Chongqing region, with cold chain and the same container throughout the process. That allows real-time monitoring of the fruits on the way, reduces losses, and guarantees quality, thus better meeting the market demand. The opening of the cold-chain express has benefited importers that ship fruits from Southeast Asian countries, said Deng Haoji.
Hongjiu Fruit has established an overseas base that handles the local purchasing, processing, sorting, and packaging of fruits. Then, the fruits are transported by special ships or trains to major domestic sorting centers, where they are turned into customized products, and then delivered to sales terminals directly, realizing “end-to-end” highly efficient distribution and delivery. Data showed that Hongjiu Fruit sold more than 25 million durians in 2022 and imported about 13% of the durians granted by Chinese Customs from Thailand.
Digital Supply Chain Boosting the Shared Development of Industries at Home and Abroad
The reporter learned that Hongjiu Fruit has been certified as a top-grade Authorized Economic Operator (AEO) by Chinese Customs, allowing the company to enjoy facilitation measures such as a streamlined customs clearance process, a lower inspection rate, and priority in business handling, further enhancing the efficiency of logistics and customs clearance. Besides, Hongjiu Fruit has pioneered the industry by building an “end-to-end” digital supply chain, enabling temperature visualization throughout the whole chain “from orchards to shelves”, allowing more premium fresh fruits of Southeast Asia to reach more households via the New International Land-Sea Trade Corridor, and unleashing the tremendous potential for in-depth bilateral cooperation along the Belt and Road.
“Fruits of high quality and good taste can meet peoples aspirations for a better life. Going forward, we will ‘send out well-selected quality homemade fruits via the existing logistics network to boost Chinas farm product industry and rural revitalization, allowing consumers in countries along the route to taste Chinese Ugly Orange and kiwi fruits.” “We will continue to call for the co-building of the ecosystem and engage more industry partners in the business to realize extensive international cooperation. Considering Chinas inclusiveness and sincerity in opening up, we will see a promising future of the BRI,” said Deng Haoji.
Photo/Interviewee