重庆中国三峡博物馆文创记扮美品茗用餐 “ 镇馆之宝”的新日常

文/本刊记者 刘丁睿

In the main exhibition hall of the Chongqing China Three Gorges Museum, visitors enter the creative cultural products section after visiting all exhibitions to shop a diversified selection of souvenirs with artistry and practical functions, ranging from Gaiwan (cup with lid) with patterns of sceneries in four seasons to Jiangshang Fengqing umbrellas and creative tea trays featuring Daxi Culture. Every creative cultural product incorporates the elements of museum collections and the creative design philosophy,bringing the beauty of art into people’s daily life.

在重庆中国三峡博物馆主馆，参观完各个主题展厅的观众游客，都会来到文创品展台选购礼品，山城四季盖碗茶具、江上风清晴雨伞、大溪文化创意茶盏……品类繁多，艺术又实用的文创品让人目不暇接。这里的每一件文创品，都带着馆藏文物的元素与创新设计的理念，款款走出博物馆，悠悠走进生活中。

Designed by Chongqing China Three Gorges Museum as a Joint-Producer:

Accessories with the pattern of Palace Architectures andseries of bags, scarves and accessories have been listed in the “2020 Chongqing Gifts for Foreign Affairs”.

potteries and porcelains series,“Encountering Splendid Daxi” tableware sets, and Bashu Gift Packages have been listed as “Chongqing Gifts for Foreign Affairs” in 2021.

“Encountering Splendid Daxi” tableware sets were inspired by the discovery of Daxi heritage site in Chongqing Wushan County, one of the greatest one-hundred archeology discoveries in a century entitled in the 3Archeological Conference. Daxi heritage site was first found in three gorges area in the 1920s by the expedition team for Central Asian discoveries of American Museum of Natural History. Since the 1950s, a number of archaeological explorations have been carried out by China National Cultural Relics Task Force. In 2017, the exhibition themed “Entering Yangtze River Civilization: Exploring Daxi Culture” was held in Chongqing China Three Gorges Museum, comprehensively introducing Daxi Culture from perspectives of economy and social life, art and religion, ethnic groups and tribes, thus further enhancing people’s understanding of the diversity and integrity of Chinese Civilization.

Fully acknowledging the features of Daxi Painted Potteries, the team of creative cultural products designed bowls based on the shape of traditional Chinese conical cap and decorated each bowl with one of the five classical patterns of Daxi Painted Potteries including scratches,modeled designs and coloring patterns. The bowls are made of white pottery and ash glaze by leveraging the techniques from Chongqing Rongchang County. The bowls boast antiquity and fashion features and are environmental and user friendly. “Encountering Splendid Daxi” tableware, the best gift showing our ancestors’ pursuit of courtesy, depicts a vivid image of the ancient culture and life along the rivers and mountains.

According to Chi Lin, head of the creative cultural product and cooperation department of Chongqing China Three Gorges Museum, by adopting innovation and new model of cooperation among the museum, colleges,universities and enterprises, the museum invited design teams from colleges and universities to facilitate the integration of ancient and modern culture. Thanks to everyone’s contribution in brainstorming, communication and exploration, inclusive culture combining the ancient and modern culture comes into being. In addition, creative cultural products play an important role in unleashing the creativity, influence and impact of museums, functioning as the best carrier to convey history and culture to the younger generations.

Recently, “Tea Cups from Famous Ancient Kilns”,produced by Chongqing China Three Gorges Museum with the porcelain-making techniques originated from Rongchang, which have been listed as an intangible cultural heritage, are prevalent on Sina Weibo,a social media platform. Thanks to a popular TV series called A Dream of Splendor in which the ancient tea culture was presented by a set of famous pottery tea cups in nine different styles and colors collected by the female protagonist. A museum culture lover has found the resemblances between the collection in the TV series and the tea cups of the Three Gorges Museum and posted them on Sina Weibo. This set of tea cups of the museum were designed based on six ancient tea cups in Southern Han Dynasty, Nan Chao, Song Dynasty, Ming Dynasty and Qing Dynasty. Many netizens commented the post, saying that“this set is so pretty!”, “I want it so much. I can’t wait to go to the museum”.

其中，“遇见溪奇”系列餐具的创作灵感来自于入选第三届中国考古学大会“百年百大考古发现”重庆巫山大溪遗址。大溪遗址最早于20世纪20年代被美国自然史博物馆中亚探险队在三峡地区考察发现。20世纪50年代至今，国家文物工作队对此进行了多次考古发掘。重庆中国三峡博物馆2017年举行了“走进长江文明之大溪文化主题展”，从经济生活、艺术信仰、族群聚落等方面系统展示大溪文化的面貌，使观众认识中华文明多元一体的文化特征。

根据大溪彩陶器型特点，博物馆文创团队选取笠型圈足盏为原型，设计成盛米饭的碗，并提取大溪彩陶上的刻划纹、贴塑纹、彩画纹等5类典型图案，分别设计在5个碗上，结合重庆荣昌陶工艺，在白陶上施以草木灰釉烧制。古朴又时尚，环保又实用——“遇见溪奇”系列餐具无疑再现了远古文脉、溪山行旅、上古好礼的特质。

重庆中国三峡博物馆文创与合作部主任池林介绍，博物馆通过创新机制，采用“博物馆+高校+企业”模式，邀请高校设计团队作为学术指导，在一次次交流、碰撞、摸索后，最终实现古今文化的和谐交融。同时，“博物馆文创体现着博物馆的创新力、影响力和辐射力，文创品是目前年轻人接受历史文化知识最好的传播载体。”

Daxi Painted Potteries大溪彩陶。

“Encountering Splendid Daxi” Tableware Sets“遇见溪奇”系列餐具。

由重庆中国三峡博物馆与荣昌陶非遗技艺联名推出的“历代名窑品茗杯”最近就上了热搜。因为大热网剧《梦华录》展示古代茶文化，女主角所收藏的茶具“九色名瓷”引来热议，一位喜爱博物馆文化的博主惊奇地发现与之相似的、来自重庆中国三峡博物馆的“历代名窑品茗杯”—包括以东汉、南朝、宋代、明代、清代茶具为原型设计的6件品茗杯，于是将其分享到网络上，网友纷纷留言夸赞：“这套品茗杯太漂亮了！”“好想要这套，好想去博物馆”……

重庆中国三峡博物馆（重庆博物馆）是首批国家一级博物馆、中央地方共建国家级博物馆，也是一座集巴渝文化、三峡文化、抗战文化、移民文化和城市文化等为特色的历史艺术类综合性博物馆，集典藏、展览、教育、研究、服务、交流、资源、文创等功能为一体。全馆现有馆藏文物11.5万余件（套），珍贵古籍善本1.8万余册。

[Photo by Tang Anbing]摄影/唐安冰

2017年1月，重庆中国三峡博物馆的原创品牌展览“自然的吟唱—中国花鸟画艺术展”在英国威尔士国家博物馆，展出馆藏明清时期以来中国花鸟画精品60余件，以及现场的“自然的吟唱”文创品销售区，受到英国公众高度关注；

2017年1月，重庆中国三峡博物馆包括花鸟画笔记本、齐白石《四季山水图屏》、抗战胜利纪功碑3D模型等19款具有浓烈中国文化意味的文创产品，参加德国法兰克福著名的国际文具及办公用品博览会，首次向全世界展示中国文博机构在文化创意产品开发工作方面取得的新成果。

Creative cultural products are crucial in passing down education, publicity and cultural inheritance, and heritages in the museums are the inspirations and core of the designs. For example,many of the “Museum Treasures”, including bronze bird-shaped statue in Warring States period excavated from Fulin County, bronze percussion with a tiger-shaped button on its top in Warring States period excavated from Wanzhou District, and The Night Revels of Han Xizai facsimiled by Tang Yin in Ming Dynasty can be seen on bags, tea trays, silk scarves and accessories, which are interesting and practical while displaying the history, knowledge and art behind them.

Chongqing China Three Gorges Museum is committed to international cooperation by tracing back and passing down the Bayu Culture and spreading the brilliance of Chinese Civilization.It has successively signed letters of intent for cooperation with well-known foreign museums including the Baker Museum of Seattle in the United States, the National Museum of Wales in the United Kingdom, the Toulouse Museum in France, and the Nubian Museum in Egypt, co-organized cultural heritage and art exhibitions with foreign cultural institutions of the United Kingdom, France,Germany, Canada, Peru, Russia, India, Japan, Israel, etc., and introduced creative cultural products of Chongqing to the world.

Photo/Chongqing China Three Gorges Museum

文创已成为博物馆功能之一，文创品设计基础和核心，都是围绕博物馆文化进行。出土于涪陵的“战国青铜鸟形尊”、出土于万州的“战国青铜虎钮錞于”、馆藏的“明代唐寅临《韩熙载夜宴图》”等重庆中国三峡博物馆的镇馆之宝，纷纷“穿越”，出现在包包、茶具、丝巾、首饰等文创品上，它们兼具历史、知识、艺术的同时，也兼顾了趣味、实用和互动。

追溯与传承巴渝文化，传播中华文明与美好。重庆中国三峡博物馆致力于国际化建设，先后与美国西雅图贝克博物馆、英国威尔士国家博物馆、法国图卢兹博物馆、埃及努比亚博物馆等国外知名博物馆签订友好合作意向书；与英国、法国、德国、加拿大、秘鲁、俄罗斯、印度、日本、以色列等有关文化机构合作举办文物艺术类展览活动；文化创意产品走出重庆，走向世界。