The evolution of costume of the host and singer of Spring Festival gala

Abstract：this paper summarizes the evolution of costume of the gala host and singer，and puts forward the development trend of costume for performance in the future.To feel the influence of economic development on performance costumes and the mutual infiltration of performance costumes and fashion of each era from the details.

Key words：Spring Festival gala;Clothing;Age;popular

With the development of Chinas economy and the improvement of peoples living standards，peoples pursuit of culture and art has been gradually improved.Because of its high grade，large scale and strong authority，the Spring Festival gala has become a special way to spread culture and art to the public.For the party，the dress is an important guarantee of its quality.Research on the development of costumes for the Spring Festival gala performance enables us to feel the impact of economic development on costumes from a micro point of view and the mutual penetration of costumes and fashion in each era.

The host is the only person who runs through the whole party.The costume design of the host should conform to the theme of the party，guide the fashion aesthetically and pay attention to the national culture at the same time to reflect our national characteristics.Host costumes can be divided into certain styles according to different ages.From 1984 to 1993，this stage of the host clothing mainly focuses on political，ideological，art and fashion consciousness is relatively weak，single color conservative style.It also reflects the conservative and closed aesthetic views of Chinese people at that time.In the late 1990s，the costume of the host changed dramatically with the Chinese economy.The improvement of qipao and evening dress has become the standard dress for female presenters.07 years began to appear fashionable costly style advanced custom-made formal attire，resemble zhou tao crystal the ameliorative Chinese style cheongsam of adornment is shoisiness and jubilant，especially the grain pattern of shoulder ministry and the crystal phoenix tail before the bosom do the work of STH.Is very delicate.

The costumes of singers can also be divided according to different ages.80 time -- emphasize outline modelling，design is more conservative，have apparent area distinction.At that time，under the environment of underdeveloped economy in the mainland，mainland female singers in the Spring Festival gala usually wore cheongsam，with simple and elegant colors and few decorations.The costumes reflected the characteristics of plain and generous people.The female star of Hong Kong and Taiwan and coastal area is popular wear add shoulder mat to emphasize shoulder ministry upside-down triangle model suit or the metallic flash fabrics dress that deserves to exceed wide belt，with the vogue of abroad at that time popularity is more consistent.90 s -- professional，artistic，rich color decoration.The dress of female singers began to show obvious differences according to the types of singing.A large number of traditional patterns，three-dimensional flower patterns decoration in the clothing surface，enhance the sense of art.21st century -- integration of tradition and modernity，fashion and luxury，coexistence of various styles.People re-examine the value of traditional Chinese clothing and combine it with fashion in fashion design.The costume design of singers begins to show the traditional Chinese characteristics and modern fashion in costume from the aspects of color selection，silhouette shaping and detail design.The sense of The Times of clothing has been enhanced，especially the clothes of popular singers，stars and even the latest styles of international fashion brands.

By sorting out the costume evolution of the hosts and singers of the Spring Festival gala over the past 20 years，we can see the changes of Chinese peoples ideas of dressing.From initial homespun suit，then exaggerated costumes to now extremely use up costly overall modelling，a record of more than 20 years，peoples attitude to the clothing and be fond of，reflect the 20 years economic and cultural changes in the comprehensive development of China，is Chinas traditional culture and foreign culture in the process of reform and opening to the outside influence each other，mutual confluence to produce a special form of expression.Every era has something popular in every era，and our design should cater to the public aesthetic of this era.In my opinion，a good design is based on the contemporary public aesthetic and goes beyond the public aesthetic，which has guiding significance and direction for the public aesthetic.The key point is that the current era，the world fashion crazy impact of Chinese traditional culture，we are expanding the opening up，absorption foreign advanced culture should maintain its own characteristics at the same time.Although the costume is only an element of the Spring Festival gala，the costume and costume of the gala inevitably influence the impression of the outside world on Chinese fashion，and to some extent reflect the development level of Chinese culture.With such a large platform and such a good period of time，more talented designers should be involved in the design of costumes for the Spring Festival gala performance，so as to make costumes that combine fashion and tradition perfectly and let the world see the power of Chinese design.

作者簡介：

张曦匀（1993.11），女，汉族，山东日照人，齐鲁工业大学（山东省科学院）在读研究生，专业：设计学，研究方向：服装设计与形象策划。

（作者单位：齐鲁工业大学（山东省科学院））