DESIGN and ENVIRONMENT

Abstract：with the rapid development of global economy，environmental problems have become increasingly prominent.Design，as an important link of human-society-environment，plays a key role in creating the material environment and lifestyle for human survival.The responsibility of design is not only to gain economic benefits for enterprises，but also to benefit the coordinated development of human and nature.This paper mainly discusses the relationship between products and the environment，the new direction of design in the new era and the designers thinking about designing environment-friendly products.

Key words：green design;Environmental awareness;Product life;Material selection

Product design is the principal part and kernel of industrial design.Product design gives uses pleasure.A good design can bring hope and create new lifestyle to human.

The industry design bring of not only is a spirit ascend of dulcify and enjoy，more important，it can change the peoples life style.The industry design is expectation the purpose and ideas embody，the entity turn of means，is people to carry on the economy construction activity to expect the process first.Its essence is people to will carry on of the economy construction activity make an art to turn of conceive and plan and prepare.Every consider，this kind of conceives and plans and prepare is progressive，development of，even is something to run before.From this meaning up，also explained that the industry design is a kind of motive that pushes the social development.But in very part of business enterprise eyes，the external appearance design of the product becomes the all of the industry design.A good product is only rich is not enough in the shape of the pleasant impression，industry the designers not only need to be rich in the imagination dint，more important is make consumer at enjoy of the whole process of the product is more comfortable，safety，convenience，labor-saving，operation interface more rich humanized，more friendly.The designer of the industry want to be real to cater to the current of the society，making technique real to match now the social persons need。

Product design includes factors of society，economy，technology and literae  humaniores.Tasks of product design includes styling，color，face processing and selection of material and optimization of human-machine interface.

With the development of science and technology，more and more attention is paid to austerity of environmental problems，such as polluting of atmosphere，destroy of forest，soil erosion，land desertification，water resource polluting，a great deal of species becoming extinct，exhausting of petroleum，natural gas and coal and so on.A designer should have a strong consciousness of protecting environment and to make his＼her design to be based on avoiding destroying environment and saving natural recourse.

The environmental question is caused by people's bad design and life style to a great extent，which puts forward a serious question for a designer that designers should undertake the historical important task of environment protection.

Industry has brought the disaster to world while creates a large amount of wealth for mankind.Industry design has accelerated the consumption of the resource and energy resource and has caused enormous destruction to the ecological balance of the earth while creating modern life style and living environment for mankind.

So as industry designers，setting up environmental awareness incarnates their morals and social sense of responsibility.Designers must be responsible for their own designs，and must take human health and blessedness，and harmonically coexisting of nature with the human as the rules necessarily obeyed in their own design.

Designers must also master the necessary knowledge in material，craft，chemical industry，manufacturing，ect.，in order to be possible for avoiding to danger to environment causing by his design.

The concept of "Sustainable development design “has epoch-making meanings of humanity and real development of the world.It reflects the designer's morals and responsibility，and has already become the trend of designing development in the 21st century.Hence，mankind's development made of traditional industrial civilization was turned to one of the modern ecological civilization.It is the coordination of social progress，economic growth and environmental protection.

Sustainable development is a kind concept of brand-new ethics，morals and values that people should follow.Its essence lies in fully utilizing the modern science and technology，exploiting green resources，development constantly，impelling harmonious development between human and nature and promoting inter-harmony of population，resource and environment.

Solving the problem of sustainable development is a change of technological innovation and behavior made.

Sustainable development strategy is to solve the problem of meeting contemporary people's demands in maximum under the precondition of un-hurting several generations' demands of the future.It will realize the unity of the present interests and long-term interest and leave the development space for descendants.

The question of the strategic consideration of sustainable development should include circulation，green energy and ecological efficiency.

Design and the relationship between the environment is closely related to the face of contemporary development of the increasingly serious environmental problems，designers should be in the design of environmental protection as a design starting point，taking full account of the environment for the pros and cons To the real green design to become a responsible designer.

作者簡介：

孙良娟（1994.1），女，汉族，山东日照人，齐鲁工业大学（山东省科学院）在读研究生，专业：设计学，研究方向：工业设计。

（作者单位：齐鲁工业大学（山东省科学院））