L’Oréal Tops Most Valuable Personal Care brand List

The BrandZ Top 15 Most Valuable Personal Care Brands 2018

The 2018 BrandZ Top 100 Most Valuable Global Brands ranking is out. Compiled by WPP & Kantar Millward Brown, L’Oréal Paris was named the world’s most valuable personal care brand for the sixth year in a row.

L’Oréal increased its brand value by 9% to $26 billion over the last year following successful strategies to build loyalty and become more customer-centric. Shiseido grew by 42% to be No. 12 while Estée Lauder rose 29% to the ninth position.

The total value of the BrandZ Personal Care Top 15 has increased 8% in the last year with all names increasing value with the exception of Gillette which decreased by 6%.

BrandZ is the only ranking that measures consumer brand perception along with financial data to calculate brand value.