Sulwhasoo Flagship Store, South Korea雪花秀旗舰店，韩国

设计公司: 如恩设计研究室 / Neri&Hu Design and Research Office（中国）

Sulwhasoo Flagship Store, South Korea雪花秀旗舰店，韩国

设计公司: 如恩设计研究室 / Neri&Hu Design and Research Office（中国）

金奖 Gold Award

雪花秀旗舰店位于韩国首尔的江南区，设计师郭锡恩和胡如珊以灯笼为设计理念，整栋楼的内外以缕空黄铜骨架作装饰，用楼梯贯通各层，其余五层楼设有精品店、文化展示廊、露台、两个水疗中心、数个贵宾室及休息室。旗舰店以金铜色为主调，让柔和光线照在这些丝轴上，自然光与室内灯光互相辉映，那些由铜线贯穿而成的网格能让客人稍事片刻，思考二元对立中具互补性的空白，藉空间体验呈现出雪花秀的品牌哲学：美不仅止于皮肤上，更要藉恢复人与自然之间的和谐与平衡来实现。设计师们希望突显现实中密封与开放、光明与黑暗等对立点，呼应雪花秀内外调和平衡的护肤理念，这旗舰店的设计不仅是一个提供产品和服务的商店，更是雪花秀实践审美观的文化旗舰。

A continuous grid construction of brass filamentslinks up the exterior and interior spaces of the Sulwhasoo Flagship Store in Seoul’s luxury Gangnam neighbourhood. The Asian skincare brand’s customers are beckoned to be immersed in the latticework,guided by the subtle passageway and stairways within, and discover the rest of the fi ve-storey building which includes a boutique, auditorium, roof terrace,two spas, VIP rooms, and lounges. Taking inspiration from the Asian paper lantern’s bamboo framework, the designers explained in their statement that “the journey is a constant contradiction between two counterparts:enclosed to open, dark to light, delicate to massive.”Indeed, the grid teases out the void that it encloses and gives customers moments to pause and re fl ect on the complementarity of these binary opposites. Such spatial experience tells the story of the brand that is deeply rooted in Asian philosophy. Beauty is not only skin deep, but should be achieved by restoring the harmony and balance between humans and nature.As such, the palette brightens up from the basement and ground floor gradually each storey to the roof.The open-air lattice structure on the roof terrace offers the same continuity, surrounded this time not by the arti fi ce of the interior, but by natural elements and an open view of the city. The fi nal boundary between the interior and exterior seems to have dissolved, just as customers experiencing the building also explore “alldimensions of beauty, inside and out,” as the project’s principals-in-charge Lyndon Neri and Rosanna Hu describe their space-making strategy. Whether it be the space itself or the products and services offered within, the Sulwhasoo Flagship Store highlights design as both a unifying narrative and an aesthetic practice that redeem customers from the alienating experience of modern life.