智慧物流+跨境电商：凭祥贸易的“E”时代

□ 文/本刊记者 黎敏

Written by Li Min / Translated by Mo Tingting

智慧物流+跨境电商：凭祥贸易的“E”时代

□ 文/本刊记者 黎敏

需要发货的商家将自己需要运送的货物规格、路程、车辆型号等信息通过网络平台发布；货车司机们通过网络平台关注自己长跑的几条线路有哪些发货的需求信息，当货车司机接下发货商的订单，一次物流配送就这么轻松完成了，就像长途货运版的“滴滴出行”。这在以前想都不敢想的模式，如今即将惠及广西北部湾经济区五大功能组团中的凭祥。2016年12月11日，传化智慧物流信息平台及凭祥市跨境电商综合服务平台在凭祥市边境贸易货物监管中心正式启用，凭祥外贸进出口将逐步进入信息化的“E”时代。

编织“物流小镇”的图景

凭祥依托得天独厚的口岸优势，乘着沿边开发开放及中国—东盟自贸区正式建成的东风，商贸物流十分繁荣。

“但是高速发展的同时，凭祥市公路物流企业仍然存在着物流信息不对称，车货匹配周期长等问题；政企间、部门间、行业间存在信息孤岛，影响了信息资源的开发利用，也制约了物流业整体运行效率的提升，在物流业转型升级的发展形势下，我们迫切需要政府牵头，联合各方力量解决单纯依靠市场力量难以解决的物流信息化发展难题。”传化物流总裁助理项天成说，“正是基于良好的产业基础、现实的需求，传化物流将与凭祥市政府合作，建设凭祥物流综合服务平台，整合供应链各环节的物流信息，物流监管，物流技术和设备等资源，助力凭祥打造物流小镇。”

据悉，传化物流为凭祥建设的物流综合服务平台，将在线下建立“传化公路港”，为物流企业、货车司机开展物流业务提供空间场所和全方位的配套服务。在线上打造“凭祥物流综合服务平台”，植入以“路鲸+易货嘀”为核心的互联网物流业务产品和以“集分运配”为核心的传化网智能系统，实现最高效的数据互联、信息互通。通过“线下+线上”，为货主企业、物流企业及个体货运司机等公路物流主体提供综合性物流及配套服务，形成“高效的货物调度平台”、“优质的货运生活服务圈”以及“可靠的物流诚信运营体系”，发展公路物流O2O（线上+线下）全新生态。而“大数据+云计算”能够让货运的各项指标性数据实现实时掌握，指导公司运营、支持政府决策，成为平台的“智慧”所在。

目前，该平台一期已完成建设，经过综合测算，通过该平台成交的运费成本可减低25%，累计一年可节省运费4088万元。在此基础上，凭祥“物流小镇”的轮廓愈发分明：未来在凭祥“物流小镇”，物流效率将得到提升，物流成本得到降低；城市配套功能逐步完善，城市面貌和生活品质将得到提升；产业集群化发展，形成规模效应，进而带动北部湾经济区内东兴（凭祥）组团的商贸物流水平。

除了引进重大项目，近年来凭祥也依托重点平台努力发展物流产业，目前凭祥综合保税区集拼分拨中心功能进一步增强，吸引了富士康、苹果、三星、耐克、优衣库等国际知名企业建立分拨中心，带动了保税物流显著增长，1～10月保税物流货值达138.32亿元，同比增长51.9%，综保区与中南半岛国家经贸往来更加紧密，凭祥经越南往泰国的“三条黄金物流线路”格局愈加明显。

发展跨境电商，共享“互联网+”红利

2016年中国跨境电商将达到6.5万亿元，同比增长20.5%。但是目前中国跨境电商贸易额超过95%是面向欧美和日韩市场的，中国—东盟跨境电商贸易的比例还不到5%，在中国—东盟经贸关系不断深化的背景下，中国—东盟跨境电商潜力巨大。而凭祥作为中国通往东盟最便捷的陆路大通道及重要口岸，有发展跨境电商的优势。

“凭祥市委市政府，富有远见，善于抓住时代的机遇，已经启动了‘互联网+城市’的各项建设，并即将启用凭祥跨境电商综合服务平台。”中国—东盟信息港股份有限公司副总裁李珩说。作为凭祥跨境电商综合服务平台的合作方，中国—东盟信息港股份有限公司将与凭祥市政府合作建设中国国内领先的跨境电商平台，在凭祥设立分支机构；巩固和提升凭祥在中国—东盟自贸区中的经济地位，推进凭祥社会经济跨越式发展；为凭祥市人民，各类企业和合作伙伴带来“互联网+”的红利。

据李珩介绍，凭祥跨境电商综合服务平台具有三大特点：首先，运用场景最丰富。包括一般贸易、边小贸易、边民互市、跨境B2C（企业对个人）、B2B（企业对企业）等多种模式，是中国国内支撑模式最丰富、功能最完善的跨境电商平台。其次，自动化流程最优。包含了跨境电商交易平台、跨境电商贸易企业服务平台、跨境金融服务平台以及政府大数据监管平台四个部分，涵盖了跨境电商贸易的绝大部分关键环节。最后是差异化优势最为明显。与国内其他跨境电商标准化的产品不一样，凭祥跨境电商综合服务平台是针对当地的特点和市场需求定制化的产品，着力解决过程复杂、互通信息不对称、跨境结算成本高等问题，具有明显的模式优势。

近年来，凭祥踩准跨境电商发展的节奏，水果电商、红木电商做得有声有色。凭祥已连续3年上榜“中国电子商务百佳县”。各类电商产业园区、服务平台如雨后春笋般涌现。农村电商大力推进，乐村淘、村邮乐购、百姓乐淘为村民网购提供便利。凭祥全市电商企业超过200家，年总营业额超过50亿元。

“互联网时代，发展电子商务成为各地促进产业升级，推进市场化改革的关键举措，传化智慧物流信息平台、凭祥大数据中心暨跨境电商综合服务平台的启动，标志着凭祥电子商务发展迈向了新台阶，将促进凭祥外贸向着信息化、现代化、科技化迈进。”凭祥市常务副市长覃万宁说道。

凭祥大数据中心暨跨境电商综合服务平台启动仪式

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Intelligent Logistics and Cross-Border E-commerce Open up an E-era for Trade in Pingxiang

Written by Li Min / Translated by Mo Tingting

On December 11, 2016, Transfar Intelligent Logistics I n f o r m a t i o n P l a t f o r m (TILIP) and Pingxiang Cross-border E-commerce Integrated Service Platform (PCEISP) were off cially put into use in Pingxiang Cross-border Trade Cargoes Supervision Center, marking the entry into an E-era of Pingxiang’s export and import trade.

Broad prospects for a small logistics hub

Depending on the exceptional advantages of port, as well as preferential policies for China-ASEAN Free Trade Area (CAFTA) and crossborder development and openingup, Pingxiang has enjoyed booming commercial logistics.

The assistant to president of Transfar Group Mr. Xiang Tiancheng said at the opening ceremony that, along with the rapid development, there are still difficulties for Pingxiang’s highway logistics, including logistics information asymmetry and the long period for matching vehicles and goods, which would have an effect not only on the development and utilization of information but also on the overall efficiency of logistics. In the face of the transformation and upgrading of logistics industry, it is imperative to call for government-led and concerted efforts in tackling difficulties which cannot be resolved only through market forces. Based on a good industrial foundation and a practical demand, Transfar Group will cooperate with Pingxiang municipal government to set up Pingxiang Logistics Integrated Service Platform (PLISP), and integrate all logistics resources of the supply chain, so as to build Pingxiang into a small logistics hub.

The PLISP, co-established by Transfar Group and Pingxiang municipal government, will establish a “Transfar Road Port” offline to provide space and all-around supporting service for logistics business, and an online“PLISP” to realize the most efficient data association through Transfar Intelligent System and Internet logistics products centered on “Road Logistics + E-Cargo”. This O2O logistics system will offer cargo owners, logistics enterprises and drivers integrated logistics and supporting service, forming a “high-efficiency logistics dispatching platform”, a “superior cargo service circle” and a “reliable logistics integrity operational system”. Furthermore, “Big Data + Cloud Computing” will play a vital role in guiding the operation of enterprises and supporting government decision-making by collecting all data of freight transportation.

在CLOCK的下降沿时接收数据，上升沿停止接收数据。Item为0x4c表示测量目标温度，为0x6c表示测量环境温度；MSB为接收温度的高八位数据；LSB为接收温度的低八位数据；Sum为验证码，接收正确时Sum等于Item，MSB以及LSB的和；CR为结束标志，当CR为0x0d时表示完成一次温度数据接收。图7为单片机读取TN_9红外测温模块数据时的软件流程图。在一个数据读取周期中，单片机把所有字节都读完后，判断第一个字节是否为0x4c或0x6c并且第5个字节是否为0x0d，若是则计算温度值并保存，否则继续读取数据。

Currently, the first phase of PLISP has been completed. The results showed that the cost of freight transportation can be reduced by 25%, a decrease of 40.88 million yuan within one year. With higher efficiency, decreased cost of freight, lifted living standard, and clustered development of logistics industry, Pingxiang will surely act as a logistics hub in the future.

Apart from bringing in key projects, Pingxiang has made efforts to develop logistics industry. At present, the dispatching center of Pingxiang Integrated Free Trade Zone (PIFTZ) has been improved, attracting a number of international well-known enterprises such as Foxconn, Apple Inc. and Samsung, and significantly driving the growth of bonded logistics. In addition, there are closer trade ties between PIFTZ and countries in Indo-China Peninsula, which will highlight the Pingxiang-Vietnam-Thailand golden logistics routes.

To share dividends from Internet +

The volume of cross-border E-commerce has reached 6.5 trillion yuan in 2016, rising 20.5% on a yearon-year basis. Against the backdrop, cross-border E-commerce between China and ASEAN has shown unlimited development prospects. Meanwhile, Pingxiang as the most convenient land route and an important port enjoys great advantages to develop cross-border E-commerce.

Cross-border E-commerce between China and ASEAN has shown unlimited development prospects.

Mr. Li Hang also introduced that there are three advantages of PCEISP. The f rst is the richest trade patterns, including general trade, cross-border small trade, border trade, B2C and B2B. The second is the most optimal automatic process, involving the cross-border E-commerce trading platforms, cross-border E-commerce trade and enterprise service platform, cross-border financial service platform, and government big data supervision platform. And the third is the most obvious differentiation advantage. Unlike other domestic standardized platforms, PCEISP, a platform targeted at local characteristics and market demand, is centered on settling such issues as complex process, information asymmetry, and high-cost cross-border settlement.

In recent years, by virtue of the development opportunities of cross-border E-commerce, Pingxiang has yielded abundant results in such f elds as fruit market and annatto market. Currently, there are over 200 E-commerce enterprises in Pingxiang, with an annual turnover more than 5 billion yuan.

The executive vice mayor of Pingxiang Mr. Qin Wanning expressed that, in the Internet age, E-commerce has played a vital role in promoting the upgrading of industrial structure and boosting market-oriented reform. The launching of TILIP, PCEISP and Pingxiang Big Data Center marked that Pingxiang’s E-commerce trade has stepped into a new stage of informatization, modernization and technicalization.