CFO说

Deloitte CFO，Frank Friedman

My sense is that if we wanted to really explode the economy we have to deal with core infrastructure [roads， bridges， Internet networks]. Building infrastructure is something we have deferred for too long. I think it would speed up the recovery. The problem is， how you pay for it？ I think if we did infrastructure， if we had a more comprehensive tax policy， if we had a more comprehensive immigration policy， and we if we did something on entitlements， we could spur growth.

美国经济经过六年的复苏，增长速度依然低于正常水平。对此，德勤CFO Frank Friedman谈了他的观点，“想要实现经济的爆发式增长，必须解决好道路、桥梁、互联网建设等核心的基础设施建设问题。基础设施建设已经推迟了太久，从而使复苏速度没能达到理想速度。但问题在于如何来为基础设施建设买单？我认为，如果我们进行基础设施建设、制定更全面的税收政策和移民政策，并对相应的权利予以保障，就可以实现刺激经济增长的目标。”

Verizon CFO，Fran Shammo

Shammo confirmed that the company will use its own rich trove of data on 100 million customers to target ads with the AOL technology. "If you can accumulate customers who are very appealing to advertisers who are more apt to buy a specific product from a specific advertiser， that is more meaningful to an advertiser and they are willing to pay more dollars for that，" he said， adding that Verizon would do so in a way that would not violate customer privacy. "We have a viable 100 million （pairs of） eyeballs on a wireless network that one else can get to but us，" Shammo said.

2015年6月，美国最大移动运营商Verizon完成了对AOL的收购，CFO Fran Shammo证实，Verizon将利用自己丰富的1亿客户数据和AOL的技术进行精准广告投放。他表示，“如果能帮一个特定的广告客户吸引到购买某种特定产品的客户，那么这对于广告客户而言是非常有意义的，他们愿意为此支付更多的广告费。”Shammo同时表示，这样做的前提是用户的隐私受到保护。“有1亿双眼睛在盯着我们的无线网络，所以别人可能会不注意保护用户隐私，而Verizon绝对不能。”

Royal Mint FD，Vin Wijeratne

Wijeratne wants the world's oldest mint to be recognised as the world's best one. But how is ERP used within the Royal Mint？ Wijeratne explains."We want to understand where we are in the production process. Things go from step to step and if it isn't performing as planned， we can fix problem at root cause." This is important because there is a degree of immediacy needed in terms of performance， Wijeratne says. "Five years ago it took nine weeks to put a circulation coin in hand. Now it takes nine days，" he says.

Royal Mint（英国皇家铸币局）新任财务总监Vin Wijeratne希望这家历史最悠久的铸币局能够成为世界上最好的一家，这意味着财务必须能够“挑战自我”，并谈到了Royal Mint对ERP的应用，“我们必须了解生产的进程，看是否在按照计划一步一步进行，如果没有，我们就能够从根源解决问题。”Wijeratne强调说，速度对于绩效来说具有非常重要的意义。