全民健身与旅游业齐飞万盛，一座体育与旅游共融共赢的城市

全民健身与旅游业齐飞万盛，一座体育与旅游共融共赢的城市

左：“黑山谷杯”羽毛球挑战赛启动仪式。

右：龙鳞石海景区内安装的定向运动设备。

“万盛的变化让我欣喜，城市更整洁了，景区更漂亮了，体育运动和赛事组织的水平也越来越高了……”

日前，在“重庆万盛龙鳞石海杯”2015年全国无线电测向锦标赛比赛现场，国家体育总局航空无线电模型运动管理中心副主任陈建军这样评价了今天的万盛。

陈建军是万盛的老朋友。2011年第十八届全国定向锦标赛、第七届全国定向冠军赛以及2012年世界定向排位赛系列赛期间，陈建军两度莅临万盛，亲身感受了万盛的城市环境、旅游风貌、比赛场地和赛事组织等情况。

今年，全国无线电测向锦标赛在次在万盛举办，全国300余名高手同台竞技，陈建军再次光临万盛。他无不感慨地说，万盛现在正在大力实施全民健身战略，定向测向运动具备的特性，与“全民健身”这个关键词特别契合，同时定向测向运动更多是在野外举行，这与万盛旅游城市的内涵打造不谋而合。

走体育与旅游结合之路，将运动健康植入旅游，促进体旅融合发展，着力打造运动休闲之城，构建全民健身事业与旅游产业发展的双赢格局，是万盛经开区近年来明确提出的“体旅融合”发展的重大战略。

那么，万盛为什么要大力推进体旅融合？体育融合有什么意义？如何对其谋篇布局？又要实现什么样的目标呢？

全民健身：万盛旅游“三次创业”的核心驱动力

党的十八大提出了“两个一百年”的奋斗目标。据测算，到2020年我国人均GDP将达到1.2-1.5万美元，跨入中等收入国家行列，中国消费需求结构将从生存型消费向发展型消费升级，从物质消费向服务消费升级，旅游业发展进入新常态，大众对旅游的消费理念和模式正在加快转变。

万盛是重庆市的一个老工矿区，也是全国100个产煤大县之一，属于典型的资源型城市。面对资源枯竭，万盛未来如何转型？如何在消费结构升级过程中，并结合自己的特点创新型发展？这是他们思考的重点问题。

“当前，我们实施全民健身战略，将全民健身作为旅游‘三次创业’的重要内容，将运动健康作为万盛旅游的特质，通过体育与旅游全面融合，大力发展体育旅游，正是新常态下适应旅游业发展趋势的重要举措。”万盛经开区有关负责人说，由此万盛将一举抢占体育旅游的新兴市场，促使万盛旅游继续领跑全市旅游发展。

万盛旅游资源独特，拥有黑山谷国家AAAAA级旅游景区，是“中国优秀旅游城区”、重庆市唯一的“旅游经济试验区”、“中国羽毛球之乡”、“中国定向运动训练基地”和“国家资源转型试点城市”，已成为重庆“山水都市”最具影响力的生态旅游精品、长江三峡旅游带外环的重要节点和重庆周边旅游的热点地区之一。然而，目前万盛旅游产品结构单一、淡旺季明显、消费业态奇缺。这既不能充分满足人民群众日益增长的旅游需求，也制约了万盛旅游业的转型升级、提质增效。为此，万盛确定，当前和今后一个时期，要把传统旅游产品升级和丰富旅游新产品新业态摆在突出位置，推动旅游产品结构由观光为主，向生态旅游、体育旅游全面发展。

为此，实施全民健身战略将充分发挥万盛体育与旅游先天优势，致使旅游与一二三产业融合发展，与生态文明、城镇化、信息化、农业现代化紧密结合，与文化、科技、医疗、商贸领域深度融合，不断催生体育竞技旅游、体育健身旅游、体育赛事旅游、体育文化旅游、体育科技旅游、体育医疗健康旅游等新业态，延长游客停留时间，拉动来区游客人均消费水平跨越式增长（预计从现阶段500元/人，跃升到1000元/人），形成从量到质的变化。由此推动万盛旅游产业与优势资本相结合，拓展旅游产业链、拉长产业链，激励万众创业，共享旅游发展机遇，共同做大旅游产业，实现旅游经济极速增长。

左：惊涛拍岸

右：黑山谷熙熙攘攘的旅游人群

推进体旅融合发展拥有深厚的基础

一直以来，万盛经开区都非常注重全民健身运动，为该区体育旅游融合发展作了有益的探索和尝试。据区旅游局局长梁正和介绍，他们曾成功举办过2011年全国定向锦标赛、2012年全国定向冠军赛，吸引了世界和全国最优秀的定向运动选手参赛，同时万盛也成为了中国首个定向运动训练活动基地。同时，他们曾多次冠名国家、市级羽毛球赛事活动，通过在赛场上的曝光率，提升并展示万盛旅游品牌形象。比如，举办了“体验万盛羽球文化、畅游最美养生峡谷”中国运动养生旅游专线黑山谷百车自驾体验活动，开辟康体健身旅游线路；举办了“全市大学生徒步穿越黑山谷户外竞技大赛”、“氧出健康美”黑山谷·新女报2015重庆小姐大赛等系列体育与旅游结合的活动，进一步弘扬运动之美、健康之旅。

近年来，万盛旅游业也获得了快速发展。2013年，万盛接待游客数达712万人次，旅游综合收入为35.6亿元。2014年，全区接待游客数为770.3万人次，同比增长8%，实现旅游综合收入38.5亿元，同比增长8.1%。

从三个方面，加快推进体旅深度融合

那么，在新的历史阶段，万盛区对体旅融合发展如何谋篇布局呢？

据介绍，按照实施全民健身战略意见要求，该区将从三个方面加快推进体旅深度融合：

一是打造运动健康景区景点。以黑山谷、龙鳞石海景区为重点，打造户外运动、定向测向运动基地。完善旅游度假区健身设施，为游客提供旅游健身服务。

二是开发运动健康线路产品。策划包装以羽毛球、定向运动、户外健身等为主题的旅游线路，鼓励旅行社开发团队线路产品，参观运动健康景点，体验体育健身活动。支持运动健康俱乐部、社团组织开展体育旅游主题活动。

三是策划体育旅游宣传营销活动。将“健康之旅”作为旅游宣传营销主题，充分利用各类媒体，大力度、全方位、深层次广泛宣传。策划组织体育与旅游的赛事活动，重点打造黑山谷全国羽毛球挑战赛，增强旅游影响力，提升地区知名度。

千里之行 始于足下

方向已经明确，目标已经确定，那么眼下如何做呢？

“当前，我们正在积极策划和筹备一系列体旅融合赛事活动。”梁正和谈到了眼下他们要做的一些具体事宜。

一是推出健步走系列活动。在黑山谷景区开展“走出健康美、氧在黑山谷”——有氧健步走运动体验游活动，通过具体的运动指标参数，让游客直观感受到健步走运动给身体带来的各种益处。邀请“重庆走走族”、万盛户外运动协会等，到景区实地体验健步走运动。结合金科、天籁谷等旅游地产企业组织的大型销售活动，开展万人黑山谷健步走活动。

二是开展定向体验系列活动。启动“重返6亿年，定向古石林”—定向运动体验游活动，在龙鳞石海景区内安装定向运动体验设备，让广大市民游客亲身体验定向运动的乐趣。邀请南岸区珊瑚小学定向运动队与万盛小学定向运动队在龙鳞石海景区进行定向运动友谊赛，共同切磋技艺、交流感受。在第四届中国西部旅游产业博览会万盛展厅中设置定向运动体验游项目，游客可在专业教练指导下，带上指卡，现场参与定向运动旅游。

三是举办中国·重庆万盛黑山谷杯羽毛球挑战赛。该赛事于2015年7月4日-2016年1月3日举行，主要面向业余羽毛球运动员，比赛分为周赛和总决赛，其中周赛将举办24场，每场将决出前3名，分别获得1万元、8000元、5000元奖励；最终24名周冠军将角逐最后的总冠军，总冠军将获得20万元巨额奖励，亚军至第六名将分别获得10万元、8万元、4万元、3万元和2万元的奖励。赛事期间还将举行子如广场“千人挥拍”、羽球高峰论坛、媒体记者羽球邀请赛、公益捐助等活动。

同时，他们还将以羽毛球运动、户外运动、定向测向运动为特色打造提升全民健身中心（羽毛球公园、羽毛球广场）、黑山谷景区、龙鳞石海景区、青山湖、板辽湖、鱼子岗等体育旅游景区景点；开发以羽毛球、定向运动、户外健身等为主题的参观体育旅游景点、体验运动健身活动的体育旅游线路；将“运动之旅”作为旅游宣传营销主题，重点打造中国（重庆）万盛羽毛球旅游文化节、重庆万盛黑山谷羽毛球公开赛，开展体育旅游宣传营销活动。

这些，都将极大丰富万盛旅游内涵，切实增强万盛旅游的知名度和影响力，形成万盛旅游的特质和卖点，有力提升万盛旅游核心竞争力。

本组图片由万盛旅游局提供

To most people who love to travel, they are quite familiar with Wansheng Black Mountain Valley which is well-known to every household in Chongqing. Wansheng Black Mountain Valley has been open to public since 2002; people who have been there once will never forget its "nature, simplicity, origin". In recent years, Black Mountain valley added new projects that explore more fun and health experiences to tourists, on the basis of the original ecological landscape by re-planning, renovation.

Black Mountain valley scenic area is one of the national 5A scenic spot, as well as a national forest park, a national geological park. It is also one of the most attractive scenic spots and famous mountains for best tourist resort in China. It is marked as "new Ba-Yu top 12", Chongqing's first environmental protection demonstration area.

Chongqing Black Mountain valley scenic area has two major attractions: Black Mountain valley and Dragon Scale Stone Sea, which are 90km away from Chongqing city, covering an area of 110 square kilometers. The valley is covered by forest as much as 97%, negative oxygen ion concentration is up to 110000 / cubic centimeters. It is defi nitely a natural oxygen bar, known as "China's best health valley".

People are able to enjoy negative oxygen ion while being in the "big oxygen bar" and surrounded by best views. One could be easily attracted by the oldest stone forest which demonstrates amazing natural magic scene. Black Mountain valley is for sure a great place that makes one immersed in forest atmosphere.

Dragon Scale Stone Sea

Black Mountain Valley Preserves Health

Black Mountain valley takes up to 13 km walk-way. There are "fi ve gorges, seven areas, twelve peaks, thirty-six bridges, ninety-nine waterfalls, one hundred and eight pools" and many other beautiful tourist spots. The height from the bottom to the top of the mountain is about 1,200 meters. The slope of the valley’s two asides is 70-80 degrees.

No one would doubt the beautiful scenic spots when they have their fi rst sight at Black Mountain Valley.

About seventy million years ago, the mainland of China had a huge crustal movement (the "Yanshan movement"). Sichuan basin and Chongqing Wansheng Black Mountain valley area suffered serious extrusion and bending, combined with the junction with the long-term effects of conflicting and resistance to corrosion of bed rock. So nowadays, Black Mountain valley was created as the largest and most intact original ecological protection of the high and steep 5 a forest canyon in Chongqing…

The scene that one initially meets the boundless original forest certainly holds the impression of vast Green Ocean. Tourists are warmly welcomed by the vivacious surrounding views, and feel like literally in the hands of nature.

As much as 97% of forest coverage rate, the valley provides the negative oxygen ion content 300 times more than that in the central Chongqing. The annual average temperature at 23℃ makes the valley a place with flourishing ever-green forest and beautiful fl owers…

The Black Mountain valley is able to explore a completely different travel experiences to one making trips there.

From the moment the lodge reveals itself shyly between the beautiful surrounding mountains and valleys, you know this place is special. Taking electromobile for 6 km, one can arrive at his fi rst sight of the valley—Green Jade Tower. People who like hiking also can travel along a carp river that explores more about Black Mountain valley’s specials..

Whether one travels around "five gorge, seven areas twelve peaks, thirty-six bridges, ninety-nine waterfalls, one hundred and eight pools" or catch a cool summer's breeze on the wrap-around exterior deck overlooking the valley, the pervading feeling is oneness with nature. The valley actually is extremely narrow, cliffs stands on both sides of the bamboo ridge cover. The gorge is in general about 20 meters wide some of the river just a few meters. Among them, the fish jumped gorge, wild boar gorge, monkey gorge, the widest par of which is less than 10 meters wide; the narrowest is only 2 meters, the skylight waterscape into only one line.

One can spot along the transparent glass plank cliff seeing the Carp River flowing under their feet . The famous Yu Qian rift valley is located in the deepest of Black Mountain Valley. Tourists also are able to choose their favorable activitiesamong the abundant forest, experience standing on the bridge of the narrowest place of valley, touching engraved letters "Chongqing" and "Guizhou" that on the rocks. One would feel like within himself there is stillness and a sanctuary to which he can retreat at any time and be himself.

Highlights add to one’s trip to Black Mountain valley include many shrugged towering mountains, beautiful pools, amazing stones…Travelling there once is indeed a very special and different experience in life: the Green swallows, the fresh blows…

Natural Dragon Scale Stone Sea, Explores the secrets of nature

Dragon Scale Stone Sea is the other main scenic spot of Black Mountain Valley. It is a typical carbonate karsts erosion karsts landforms, demonstrated by the stone forest, underground caves and ancient fossils landscape. This scenic spot could be dated back to 465-600 million years ago.

As China's first flower- stone forest, it is surrounded by a lot of flowers and plants, and the Dragon Scale Stone Sea seems to have many secrets. It has been found that one of the oldest stone forest with a view of rare dragon scaly surface rendering, as well as their reputation, both due to accident of natural viewing, and due to the heavy history, culture, the perfect fusion.

Walking in the Dragon Scale Stone Sea, people will fi nd there are many natural graces to enjoy, including as many as 207 tourist sites, such as "stone fan, stone drum, stone turtle”. "Water Stone Forest, Fog Stone Forest, Hole Stone Forest" are given a name of Forest-Stone three odds. One would be amazed by all the parts within the stone sea, the mountains, valleys and stones.

Among the different caves, the unique landscape gives priority to a horizontal cave modeling chic, stalagmites, stone pillars, and rock fl owers.

Just like a natural landscape—the Dragon Scales Stone Sea is the best place to explore nature secret.

Wansheng Black-Mountain Valley Trip Advisor

From Chongqing outer ring expressway, Yu-Qian highway, Qi Wan Highway, to Wansheng, then Black-Mountain valley, the entire journey is about 110 km, and there are parking lots in the scenic area. Bus routes: Chongqing Nan ping bus station to wansheng bus station (about RMB 40 for one way), and then take the local bus (RMB 5) to Black-Moutain valley scenic area.

There are so many delicious local dishes, including roast Black-Mountain chicken, roast lamb, preserved pork meat, traditional Chinese spring tofu pudding and bamboo-tube-cooked rice. Additionally, tourists are able to enjoy being into the wild, eating square bamboo shoots and other gourmets only available at Black Mountain.

There are plenty of hotels within the scenic area, such as Xiangshui Village Boutique hotel, Days Inn Spa Resort, Black-Mountain valley resort, Wansheng International hotel which graded with stars, and a batch of Non Jia Le (Local People Home Living) , for tourists to choose.

Black Mountain Valley Resort Landscape

Tourism, a distinctive characteristic of Wansheng, is the strategic target in its transitional development. Since the establishment of Wansheng Economic and Technology Development Zone, the Party Working Committee and Administrative Committee of Wansheng District have selected tourism development as the direction of urban transformation, encouraging a third startup in tourism business. And their goal is to develop Black Mountain Valley into a state-level tourist resort by 2017 and to build Wansheng into a nationwide renowned tourism city by the year of 2020 with all efforts.

Zhu Chuan, deputy director of the Party Working Committee and Administrative Committee of Wansheng Economic and Technology Development Zone, elaborately pictures the prospect of Wansheng as follows: Focusing on the development goal to build it into a state-level tourist resort and an eco-tourism holiday resort of Chongqing, we will achieve a win-win interaction and benign circulation between the scenic area and tourism real estate and build Wansheng into a nationally famous tourist city with ecological, athletic and healthy natures as well as a second living home fo citizens in the major city by continuously pushing forward the tough three-year operation to promote tourism infrastructura facilities, scenic areas and normative order, comprehensively enhancing the arrangement and management of infrastructures in the summer resort real estate, and improving the core competitiveness of tourism products.

A wellness-based tourist resort in the suburb

In January of 2014, 10 tourist resorts including Chongqing Black Mountain Valley were conferred the First Batch o Municipal-level (Provincial-level) Tourist Resort after the deliberation of the leading group of Chongqing Tourism and Economy Development on its fi rst plenary session. It was then that Wansheng Black Mountain Valley Tourist Resort wasoffi cially listed in the batch.

As one of the most inviting tourist cities of China, Chongqing will be attaching greater importance to the development of tourist resorts in its future tourism promotion so as to meet the comprehensive leisure demand of tourists such as relaxation, health care, sports, puzzle game, and recreation. And as a favorable tourist city in China and Chongqing’s pilot area of tourism economy, Wansheng will usher in its times of driving tourism development in all respects after the Black Valley Resort’s successful promotion as one of the “5A-level National Tourist Attractions”.

Located in the territory of Heishan Black Mountain Town and back to the 5A-level Black Valley tourist attraction, National Forest Park, and National Geological Park, Black Mountain Valley Tourist Resort covers an area of about 28 square kilometers. Distinctive in natural ecology and with a cultural connotation of health maintenance, the resort integrates functions such as healthy holidaying, ecorecreation, rehabilitation and convalesce, sports and exercise, commercial meeting, and cultural experience, which make it a mountainous tourist resort in the suburb that is suitable for traveling, living, and health caring.

Black Mountain Valley—what is in store?

On Otc.28th, 2014, Chongqing Municipal People’s Government issued an official approval of“Overall Plan for the Chongqing Black Valley Tourist Resort(2014—2030)” ( hereinafter referred to as plan), which provides Wansheng with a detailed plan and high standards for the establishment of the statelevel Black Valley Tourist Resort.

The prospective of the Black Mountain Valley is indeed worth expectation. But what can we mass consumers expect of the resort?

According to the plan, the development of the state-level Black Valley Tourist Resort mainly covers the following aspects:

Planning scope and area

Based on the standards of state-level tourist resort and the status of construction, the scope of Black Valley Tourist Resort covers the region along“Guanyin Temple—Hegou—Bajiao—Dapingtu—Tianlai Valley”, with an area as large as 28 square kilometers and an aptitude between 800 to 1559 meters.

Strategic positioning

The functional positioning of the Black Mountain Valley Tourist Resort is to be distinctive in natural ecology and with a cultural connotation of health maintenance, it will integrate functions such as healthy holidaying, eco-recreation, rehabilitation and convalesce, sports and exercise, commercial meeting, and cultural experience, which make it a mountainous tourist resort in the suburb that is suitable for traveling, living, and health caring.

Development goals

By 2017, the Black Mountain Valley Tourist Resort will have been developed into a state-level tourist resort and a base for summer vacation and health maintenance in the city of Chongqing. By 2025, it will have been built into a nationwide renowned tourist destination for holidaying and health maintenance.

Space arrangement and zone planning

Based on the circumstances of the space and resource, the resort was set a development pattern called “One Corridor and Three Clusters”. “One corridor” refers to the long landscape corridor that crosses the resort area from the south to the north, and “three clusters” means Tianlai Valley’s ecoleisure cluster, Bajiao mountain summer vacation cluster, and Hegou outdoor sports consultation cluster.

With Kucaotang and Tianlai Valley as the core areas, Tianlai Valley eco-leisure cluster will highlight the theme of eco-leisure, introducing various projects of leisure and recreation to make it an eco-leisure resort that is rich in activities and forms, suitable for all-season traveling.

Bajiao mountain summer vacation cluster, with Bajiao, Dapingtu as core areas, will demonstrate itself in its advantages of natural, ecological environment and unique mountain climate for summer holiday. It will exert efforts on the development of modern service industry and build characteristic summer holiday town in mountain area and new urbanization projects oriented by wellness and retirement vocation industry.

The Hegou outdoor sports consultation cluster, with areas like Guanyin Temple and Hegou as its core, will highlight Linhai’s eco-environment advantage and the theme of “Staying healthy by exercise”, putting efforts into the development of leisure sports and ecological conference vocation industry so as to build a characteristic outdoor mountain sports base and a resort center of ecological conference in the mountainous area of West China.

System planning of tourism products

On the basis of Black Mountain Valley’s image positioning as “an all-season health-care tourist resort”, 10 quality tourism projects and 28 supporting tourism projects and a batch of supporting projects of tourism real estate are set in the plan.

The 10 quality tourism projects include an all-season indoor skiing resort, a wind tunnel for space entertainment, a club for low-aptitude flight sightseeing, a leisure park for outdoor mountain sports, Bajiao health care and holiday town, Dapingtu Medical Rehabilitation Center, Chinese Medicine Health World, Black Mountain Yelangli, Baoding Temple Monastery, and Black Valley Great Cultural Theater.

The 28 supporting tourism projects include 1 comprehensive service center, that is, the Bajiao Tourism Service Center; 2 commercial theme streets, which are, the Bajiao Leisure and Cultural Street and Tianlai Gourmet Street; 15 ecological experience projects that involve a long landscape corridor, Banshan Agricultural Tourist Park, Tianlai Karst Cave Science Fiction World, and the Forest Kingdom Adventure World; and 10 regimen vocation theme hotels which consist of Tianlai Valley Thermal Spring Spa Hotel, Black Mountain Forest Holiday Hotel, Kucaotang Chinese Medical Regimen Hotel and so on. The batch of supporting tourism real estates covers Jinke Chinese Regimen Town and Chongbao Cultural village.

As Zhu Chuan puts it, a tourism product system themed on ecological, medical, sports, food, cultural and entertainment regiment will thus take shape after the completion of the abovementioned projects, which on the other hand contributes to the building of a unique regimen industrial chain of the Black Mountain Valley and the creation of wellness tourism in mountainous area with Chinese characteristics.

In the future, as the state-level tourist resort, Black Mountain Valley will become a bright and brilliant pearl of Chongqing, it is worth expectation.

Seven major advantages boost the development of the resort

In the building of the state-level tourist resort, Wansheng enjoys 7 major natural advantages:

Convenient transportation: tourists may arrive at the resort within 1 hour. Since Wansheng is only 70 kilometers away from the main city of Chongqing, it is very convenient to reach Wansheng by Chongqing-Hunan Expressway and Chongqing-Guizhou Expressway with 1 hour. Besides, there are 5 standard tourist highways that direct to the real estates from Wansheng District and ring roads that connect to all the scenic spots, which will offer great convenience to the tourists.

Abundant resources and lifelong quality real estates: Adjacent to the state-level 5A tourist attraction, National Geological Park, and National Forest Park, the resort area boasts an altitude between 800—1559 meters. With a forest coverage rate as high as 97%, the resort has a number of negative oxygen ions in the fresh air as large as 0.11 million per cubic centimeter. It is surely the fi rst choice for Chongqing citizens who want to spend a holiday at a summer resort.

Huge investment and complete facilities: With an investment of nearly 2.6 billion yuan, the resort has formed and equipped with water, power, gas, road, communication commercial, fireproof, and medical care infrastructures and supporting facilities in such core areas as Heishan, Bajiao Jiangliuba, Aotaoji, providing the tourist with considerate services in all respects,.

All-season resort suitable for traveling and inhabitation Within 2 or 3 years and based on the Black Mountain Valley Longlin Rock Field 5A tourist attractions, Wansheng will focus on the development of scenic spots such as Jiuguojing, Aotaoji Tianlai Valley and complete vacation projects like space wind hole, indoor skiing field, geological theme park, children’s amusement park, commuting airport for low-altitude flying Chongbao Theater; and it will create fitness entertainmen projects such as People’s Fitness Center, a cartoon theme park, and Yuzigang Tourism Complex and launch rural tourism projects such as Jinqiao Green Hill Lake, Forest and Water Youth Eco-agricultural Park, a footpath around the lake, a self-drive camp so that the tourist may enjoy the fun of all season traveling. So far, the Aotaoji Geological Park has been complete and is open to tourists, and the Black Mountain Valley has been on its track to a tourist paradise that is suitable fo living and traveling.

Intelligent city and high-end life experience: The resor area will initiate intelligent city development pilot, continue the construction of mobile base station and Wi-Fi with more efforts, accelerate the building of community management and service system that is based on optical network intelligence and promote the property management, public service and housing life to be more informatization and intellectualization so as to provide the tourists with more high-end, convenient, and intelligent services.

Professional management with more ease: In line with the city standard, the summer resort real estate will implemen administrative management and community management and scientifically arrange community neighborhood committee police offi ce and medical facilities so as to provide professiona management and services that ensure the resort area environment safe, sanitary, and comfortable.

A summer holiday resort that attracts top brands Wansheng has introduced a great batch of promising enterprises such as Jinke Group, Chongbao Group, Fuxing Group and Aoshan Real Estate Corporation to build summe resort projects such as Jinke Chinese Medical Health Care City Chongbao Clouds Mountain, Tianlai Valley, and Aotaoji, which have receive high recognition from property buyers and formed a good momentum in which the summer resort real estates o Chongqing are counting on Wansheng.

Left：Launch Ceremony of "Black Mountain Valley Cup" Badminton Challenge

Right：Directional Facilities in Dragon Scale Stone Sea Scenic Spot

"I am so happy to see Wansheng’s recent changes: it now becomes a cleaner and more attractive city; there are more and more beautiful scenic spots, as well as more and more integrated sport events and organizations..."

Recently, at “Chongqing Wansheng Dragon Scale Stone Sea Cup" national radio directionfinding championship competition 2015, the general administration of sport aviation radio model, deputy director Chen Jianjun said a lot about Wansheng.

Chen is an old friend of Wansheng. When Wansheng was the host city for the 18th national directional championships in 2011, the 7th national directional championship and the 2012 world orientation qualifying series, Chen came to Wansheng for two times. To Chen, Wansheng seems to be a city for tourism and championship.

In the year of 2015, the national radio direction-fi nding championship was again hold in Wansheng. There were more than 300 experts coming to compete in events. Chen said he was very happy to see that Wansheng is now becoming as a city in which people are vigorous about to the national fi tness. The characteristics of directional movement direction are actually in accordance with the keywords "national fi tness".

The development of the combination of sports and tourism perfectly demonstrates the mutual benefits of sports and tourism, further promotes the integration of city lifestyle. It is also considered as a major force to drive theeconomic development of the city, and strategically create a win-win situation.

So why did wansheng vigorously make efforts to develop simultaneously sports and tourism? What's the meaning of the combination? What will be the strategic thinking for the entire layout? What achievement do we expect?

National Fitness: The Major Force to Booming Tourism of Wansheng

In accordance with the goals of two 100-year., it is optimistic to anticipate that by 2020 China's per capita GDP will reach $15,000 - $12,000, stepping into the ranks of middle-income countries. China's consumption demand structure is going to upgrade from the necessity to development-oriented consumption, from the material to service consumption. City tourism development is expected stepping into the new normal, and public consumption concept and model are in transit.

Wansheng is one of the Chongqing most traditional industrial and mining areas, also is one of the country's 100 coal counties. The city is well-known as a typical colliery resources city. Coming up to the confrontation of the exhaustion of the natural resources, we need to take a serious consideration about the city’s future transformation. How to process the integration of the consumption structure while stimulating the economic development?

"Currently, we are working on the strategic implementation of the national fi tness, and taking the national fi tness as an important step for tourism development. We believe it is the way to stimulate economic development through simultaneous development of sports and tourism." Wansheng district offi cials said.

Left：Splashing Waves

Right：The hustle and bustle crowd at Black Mountain Valley

Wansheng has its unique tourism resources, with Black Mountain valley which is now know as a national AAAAA level scenic spots, as well as the only "China excellent tourism city", “Chongqing tourism economy test area ", "Chinese badminton of the township", "China's directional movement training base" and "national pilotcities resources transformation". The city has become the most influential "landscape city" of Chongqing. However, the city doest not have diversity for its tourism products, and it is also heavily infl uenced by seasons having impact on its local consumption. It can not fully meet the people's growing travel demand. Wansheng comes to have limitations in integrating the quality and efficiency of its tourism. Therefore, Wansheng is currently up to develop the traditional tourism products and create new tourism products, promoting tourism product structure by giving priority to simultaneous development of sport events and tourism.

Hence, the National Fitness strategy will become extremely adequate since Wansheng sport events and tourism have been developed simultaneously while stimulating the local economic and social development. It will be a great opportunity for entrepreneurs doing their business in area of tourism.

Developing Sport Events and Tourism Simultaneously

Wansheng economic development area is always a demonstrated zone for “National Fitness”. Wansheng has been the host city for many national sport events.

In recent years, Wansheng tourism industry has gained rapid development. In 2013, Wansheng welcomed 7.12 million tourists from all over the world, and the total income from tourism reached 3.56 billion yuan. In 2014, the number of tourists increased at 7.703 million, with year-on-year growth 8%, and achieved comprehensive tourism income of 3.85 billion yuan, up 8.1% from a year earlier.

Deepening the Sports-tourism Fusion

What is the strategic thinking for Wansheng’s sports-tourism fusion when at a new historical stage?

According to introducing, in accordance with the requirements for carrying out the strategy of the national fi tness advice, the area from three aspects: accelerate the brigade depth of fusion:

Firstly, to build a fi tness scenic spots. Focusing on Black Mountain valley and Dragon Scale Stone Sea scenic area, outdoor sports should be intensively developed while having more fi tness facilities, offering more high quality fi tness services.

Second, to develop fitness products while strongly supporting theme sport events in Wansheng.

Third, to make marketing plan to promote Wansheng as “Sports & Tourism” city while organizing championships, such as Black Mountain Valley badminton championship.

A Journey Begins with a Single Step

What should we do when we are clear about the determination of direction and goals?

"Currently, we are actively planning and preparing for a series of Sports & Tourism events." Liang Zhenghe said.

First, as “Sports & Tourism” events to be promoted, Black Mountain valley hiking will also be popular. More and more tourists will like to join in the events for Black Mountain is well known as natural oxygen bar.

Second, there will be special sport events for tourists, such as swimming championship in Dragon Scale Stone Sea. Professional coach will be aside giving instructions.

Third, China•Chongqing Black Mountain badminton challenge will be held as well . The event will be on July 4, 2015 to January 3, 2016, and winners from this event will be awarded from 10,000 yuan to 100,000 yuan regarding to their levels and groups.

Meanwhile, there will be series of tourism events while having so many sport events in Wansheng. It will explore so much fun and different experiences to tourists from all over the world.

All the abovementioned can serve to boom Wansheng’s tourism strengthen its brand new tourism standards and influences, and finally to upgrade its core competitive advantages serving itself in a lasting future.

All pictures provided by WanSheng Tourism Administration

Black-Mountain Valley Preserves Health, Explores Nature

□ Written and Edited by Tang Gang

Development of Wansheng Leading Chongqing’s National Tourist Resort Black Mountain Valley: what’s in store?

Wansheng, A City Aims to Promote Opening Up in A Way of Developing Sport Events and Tourism