延伸阅读

延伸阅读

布里斯班举办G20峰会

2014年11月15日至16日，二十国集团（G20）第九次元首峰会在澳大利亚布里斯班举行，此次峰会的主题是“经济增长、就业与抗风险”。具体议题包括世界经济形势、国际贸易、能源、提高经济抗风险能力等。峰会将在促进世界经济增长方面提出新举措，制定二十国集团全面增长战略。在构建开放型世界经济方面形成新共识，继续反对贸易和投资保护主义，共同维护多边贸易体制。

G20峰会将使布里斯班更广泛地被国际社会所了解，从而给当地带来更多商机，推动当地经济和社会发展。“布里斯班是一个开放、友好的城市，我们要借助峰会向世界展示自己。”布里斯班市一名政府官员接受记者采访时这样说道。峰会期间，G20成员国领导人、国际组织代表参会，约4000名代表团成员、3000位媒体记者齐聚布里斯班。

布里斯班高度重视对华关系，分别在1992年与深圳、2005年与重庆结为友好城市，目前布里斯班的9个友好城市里面中国占有两个。现任市长库尔克多次访问中国，2013年还率领布里斯班45名企业家访华。近年来，布里斯班与中国的经济、文化、科技交流越来越密切。据统计，中国企业对澳投资大约有28%集中在昆士兰州。昆士兰州丰富的资源是中国企业来澳投资的关键原因，同时澳大利亚的旅游胜地大堡礁和黄金海岸都位于昆士兰州，每年都吸引了大量中国游客，而且以大约每年15%的速度增长。

库尔克表示：“中国已经成为澳大利亚第一大贸易伙伴、第一大出口市场和第一大进口来源地。与中国建立良好关系将有助于澳大利亚更好地实现自身发展。布里斯班与中国的交流非常密切。我们期待今后能与中国进一步加强合作。”

Introduction of Brisbane

Brisbane, located in the south eastern corner of that state, is the capital of Queensland, the third largest city of Australia, and one of the country's largest seaports. Thanks to its subtropical climate, Brisbane is known as the Sunshine State. Brisbane is Australia's second largest State (1220 square kilometers) and has third largest population (2.2 million) of the country. Although with the fastest population growth in Australia, the population density of Brisbane is less than Sydney and Melbourne. Founded in 1924, the city now becomes one of the most booming cities in Australia and is moving toward diversification and globalization.

Brisbane is a multicultural city, and tries to build a diversified and open image. Brisbane pays much attention to interact with outside world, such as holding the world exposition in 1988, the world friendship sports games and Asia Pacific cities summit in 2001, the G20 summit in 2014 and the Asian cup football matches in 2015. After Shenzhen, Chongqing became the second sister city of Brisbane in 2005. The two sides will carry out closer cooperation in the fields of science and technology, culture, education, sports, health, tourism, agriculture etc.

Brisbane, the gateway to Asia-pacific region, is one of the major transportation and commercial center of Australia. It attracts Australia's second largest international visitors and its airport is the busiest one in the Queensland. Brisbane develops rapidly, because all the Australia’s most important companies or large multinational companies locate their offices here. The economic strategy of Brisbane includes strengthening the cooperation with sister city, attracting foreign investment, and promoting the development of the real economy. A lot of Chinese enterprises have been to Brisbane to seek cooperation, such as Shenhua Group Corporation Limited, China Minmetals Corporation, Aluminum Corporation of China, Chongqing Iron and Steel (Group) Co., Ltd, and other large energy companies. At the same time, the corporations of Australia are also active to participate and cooperate to Chinese enterprises, for example the two mining giants (BHP Billiton and Rio tin).

Enterprise DipIomacy

Enterprise diplomacy was put into practice in recent years, Zhao Qizheng ,who was the former director of the State Council Information Office of China ,was an internationally experienced diplomat ,he pointed out that enterprises are a significant role in public diplomacy. America scholar Keith Reinhard declared public diplomacy should be business-related. The actions of enterprise diplomacy are not only consistent with their own interests and contributions to national, but also flexibly influence and easy to accept. enterprise diplomacy is generally spread through certain means to shape the product and brand image, it can through the multi-angle, large-scale, long a direct impact on foreign audiences .Enterprise diplomatic channels have spread more, a wide range of skills, low cost, easy to win public trust and other advantages, so the public trust is the core of the target company's diplomacy. Enhance their professional competence, communication sincerity, friendship and goodwill is a fundamental aspect of diplomatic credibility enterprise construction.

“Going-out” Strategy

Going-out strategy is so called international operation strategy. It was officially put forward during the Third Session of the 9th National People’s Congress in March, 2000 and it will be fully put into practice in the time of the Eleventh Five-Year Plan. The main content of this strategy is that Chinese companies could get full use of outside and inside market under the precondition which Chinese companies must play the leading role so that they can serve Chinese companies’ strategies. The main means of this strategy include foreign direct investment, foreign labor cooperation, international engineering contracting etc. “Going-out” strategy is very important to China. It will help China expand the market space, optimize the industrial structure etc. For China, choosing this strategy is inevitable. And it will also improve the relationships between China and the surroundings. It may improve Chinese company’s competitiveness in marketing area.

China MinmetaIs Corporation Cooperated with AustraIian Enterprises

August 18, 2014, a resource exploration corporation belonging to China Minmetals Corporation ("Minmetals") launched with the Australian Nimrod Resources Ltd. and a joint exploration technology committee signing ceremony held in Beijing. The signing ceremony marked the Chinese enterprises "going out" strategy going one step further. Minmetals, participating in cooperation, will play to their strengths, to participate in the Australian resources exploration, to discover high quality mineral resources, to provide a stage for international cooperation at the level of techniques and methods.

Minmetals has a long history of investment development in Australia. In the early 1980s, Minmetals set up a subsidiary in Australia to carry out import and export trade business, with the deepening of the corporation transformation, business involving a number of areas such as trade, mineral development, and real estate. In 2009, China Minmetals Corporation has spent $ 1.386 billion acquisition of Australia's third-largest mining company--OZ Mining Company. In the development of more than 60 years, the Minmetals always adhering to the “treasure limited, create unlimited,” sustainable development concepts, pursuing the “friendly cooperation, mutual benefit and win-win results” principles, and abiding by the relevant provisions of the Australian Government, to implement the localization operation in Australia.

Minmetals becomes a successful case of Chinese enterprises “going out” strategy, which is a good practice of “corporate diplomacy”. In 2013, Minmetals’ gross profit reached 6.472 billion yuan, ranked 133th of the Fortune Global 500, ranked No. 2 in the metals enterprises. Minmetals increases its visibility in the international arena with strength, shapes its products and brands with services and ideas, creates its corporate image, thus enhances the Minmetals’ public's trust, which is one of the reasons attracting the Nimrod Cooperation. Minmetals provides a good reference for Chinese enterprises to “going out”.

Chongqing Iron & SteeI (Group) Co., Ltd. Purchased AustraIian iron ore

Chongqing Chong gang Minerals Development Investment Limited (CCMD) singed an investment framework agreement with Asian Iron & Steel Shareholding Co., Ltd. a wholly-owned subsidiary of Chenglong Investment Co. Ltd. According to the agreement, approving by officials of Australian and china, CCMD become 60% shareholder of Asia Iron with less than 258 million Australian dollars. Project construction is expected to end in 2013, in 2014 the mine into production, and to achieve an annual output of 10 million tons of high quality magnetite target. As a result, this project will ensure a stable supply of iron ore required for the production of CCMD, iron ore sources to solve the problem of CCMD ten years have not resolved, and effectively avoid the risk of increasing prices of imported iron ore.

Asia Iron gained a base for Australian iron ore mining rights. In final, CCMD can stand out in the domestic competition with CCMD actively accept the recommendations of the local government has a close relationship. As the subject of Chongqing “going out”strategy, CCMD had consulted with the local government has repeatedly on environmental assessment, transportation and other issues in the process of constructing Extension Hill Finally, the CCMD accept the recommendations of the local government investment in building pipelines, through the Pacific will be shipped Extension Hill Magnetite back to Chongqing. CCMD practice is not only to win Australia's bid, to a deeper level, it established public images that Chinese enterprises should have during the process of going out.

The G20 Summit HeId in Brisbane

November 15 to 16, 2014, the group of 20 (G20) head of the ninth summit held in Brisbane, Australia, the theme of the summit is "economic growth, employment and withstand risks. Specific issues including world economy, international trade, energy, improve the economic ability to resist risk, Summit will put forward new measures in promoting world economic growth, making the G20 overall growth strategy. In constructing the open world economy form new consensus and continue to oppose trade and investment protectionism, jointly safeguard the multilateral trade system.

The G20 summit in Brisbane will more widely by the international community to understand, to bring more business opportunities, local promote local economic and social development."Brisbane is an open and friendly city, we will show itself to the world by our help."Brisbane, a government official says when accepting a reporter to interview. At the Summit, leaders of the G20 countries, international organizations will attend and about 4000 members of the delegation, 3000 media reporters gathered in Brisbane.

Brisbane attaches great importance to its relations with China, until now, Brisbane has 9 sister cities, and 2 of them are in China, they are Shenzhen and Chongqing city, and Brisbane founded twin-city-relations with them in 1992 and 2005 respectively. Brisbane city’s current mayor Graham Quirk has visited China many times, and he led 45 Brisbane entrepreneurs to visit China last year. In recent years, Brisbane and China's economic, cultural, scientific and technological exchanges are getting closer. According to statistics approximately 28% of China-to-Australia investments are concentrated in Queensland, and Queensland’s rich resources are the key reason for Chinese enterprises to invest in Australia. And the Great Barrier Reef and the Gold Coast, as Australia's tourist attractions are located in Queensland, which attracts a large number of Chinese tourists every year, and it keeps nearly 15% annual growth rate.

Graham Quirk said that China has become Australia's largest trading partner, the largest export market and the largest source of imports. Establishing good relations with China will help Australia to better achieve its own development. Australia looks forward to more cooperation with China in the future.

Enterprise Diplomacy: Pushing Sino-Australian Cooperation into A New Period

□ Written by Liu Hongyu (post-graduate student, School of International Relations, Sichuan International Studies University)

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