THE CHINESE GAMING MARKET IN NUMBERS
There are over670million gamers in China
The revenue of the Chinesegaming market in 2023 surpassed302billion yuan
GAME LICENSES ISSUED EACH YEAR
Game licenses have been issued by the National Radio and Television Administration (NRTA) since 2016 for the publication and operation of video games
2016: 4050
2017: 9368
2018: 2064
2019: 1570
2020: 1405
2021: 735
2022: 512
2023: 1075
2024: 1281
VIDEO GAMES AND MINORS
Since 2021, online game services for minors are restricted to 1 houron Fridays, Saturdays, Sundays, and public holidays. All online games must use the real-name verification system.
29% of players who are minors have reduced their game spending, while 54% have maintained the same spending since the policy’s implementation
A 2023 survey of gamers aged 14 to 24 found an average gaming literacy score of 81/100, slightly below the national coverage of 84, with females scoring 78 and males 85
35%of parents know their children use their personal information;26%allow their children to play games on their phones
TOP 5 MOBILE GAMES OF 2024
AFK Journey 《剑与远征:启程》移动端
Go GoMuffin《出发吧麦芬》
Dungeon amp; Fighter: Origins《地下城与勇士:起源》
Return of the Dragon《归龙潮》
Fishing Master《欢乐钓鱼大师》
TOP 5 PC GAMES OF 2024
AFK Journey 《剑与远征:启程》移动端
JX Online 3《剑侠情缘网络版叁》
Black Myth: Wukong 《黑神话:悟空》
Zenless Zone Zero 《绝区零》
Party Animals 《猛兽派对》
Sources: China Audio-video and Digital Publishing Association, National Radio and Television Administration, Securities Times, and The Paper