The 11th China Enterprise Global Image Summit Was Held

The 11th China Enterprise Global Image Summit， organized by the China Foreign Languages Publishing Administration， was held in Beijing. Hundreds of attendees discussed the theme “Building Global Corporate Images and Enhancing Mutual Understanding Among Civilizations，” and deeply deconstructed the core of Chinas corporate global image from cultural， branding， and communication perspectives， exploring ways and paths for culture to empower the construction of Chinese enterprises global images.

At the forum， the results of the “2023 Chinese Enterprises International Image Construction Case Collection Activity” were announced. The selection activity， aimed at “unearthing typical cases， building corporate images， and telling Chinas story well，” chose 40 outstanding cases in four categories， “Building the New Silk Road，” “Cross-Cultural Integration，” “Innovative International Communication，” and “Dream Builder Stories”， from 251 effective cases submitted by central enterprises， local state-owned enterprises， and private enterprises. Ten top cases were selected from these.

The forum also released the Chinese Enterprises Global Image Evaluation System （CBC Model） and the collection of cases for Chinese enterprises international image construction， “Towards a Community of Shared Development.” The former provides theoretical support and consulting services for the construction of Chinese enterprises global image with three core dimensions： culture， brand， and communication. The latter， based on excellent cases from the “2022 Chinese Enterprises International Image Construction Case Collection Activity，” compiles 35 typical cases， showcasing the efforts and achievements of Chinese enterprises in international image construction.

Since its inception in 2013， the China Corporate Global Image Summit has been held for 11 years， conducting the Chinese Enterprises International Image Construction Case Collection Activity for six consecutive years and publishing case collections such as Going Global， Coexistence and Win-Win， Shared Destiny， and Together Towards the Future.

（Bai Ying）