上合经贸平台农文旅文化服务工作委员会推动构建农文旅协同创新国际生态

刘丁睿

Agriculture， Culture & Tourism Services Working Committee， SCO TEMP：

Driving the Building of an International Landscape Featuring the Collaborative Innovation of Agriculture， Culture and Tourism

On April 26， 2023， the Agriculture， Culture & Tourism Services Working Committee， Trade and Economic Multifunctional Platform for SCO Countries （hereinafter referred to as the ACT Services Working Committee） was established. Recently， Liu Jiao， Secretary-General of the ACT Services Working Committee， stated during an exclusive interview with The World and Chongqing that they would proactively facilitate the formation of an industry profoundly integrating agriculture， culture and tourism （“ACT”） with regional characteristics. Distinctive brands would be created to build an international landscape featuring the collaborative innovation of ACT in China， other SCO countries and Belt and Road partner countries.

Creating ACT-Integrated Brands with Regional Characteristics

The overarching consensus among SCO countries is to strengthen cultural exchanges and mutual learning， and facilitate the innovative growth of their modern agriculture and tourism. The integrated development of ACT has become a practical pattern for regional economic and social development.

Liu Jiao stated that the ACT Services Working Committee， with nearly 40 founding members， focuses on conserving and carrying forward intangible cultural heritage， building beautiful rural areas， protecting farming culture， and refining and improving urban culture， based on Chinas rich ACT resources. It aims to “energize” culture by probing into cultural connotations behind hometowns of Chinese folk culture and art， towns with distinctive features， and national key villages and towns for rural tourism in various forms， such as handicrafts， design， research and development of cultural and creative products， exhibit design and experience， study tours， online education and cultural exchanges with other countries.

The ACT Services Working Committee has initiated the establishment of six working groups engaging in national intangible cultural heritage， rural revitalization， urban culture and tourism， brand planning， omni-media operations on the Internet and “smart” digitalization. They will create distinctive ACT brands from various aspects.

Digital and Smart Transformation and Upgrading of ACT Industries

“The wide application of digital technologies has driven the transformation and upgrading of traditional industries. More digital and smart technologies will be applied to the integrated development of ACT to exchange information and share resources among industries. As a result， competitive ACT brands will be built，” suggested Liu Jiao.

In January 2023， Huahe Digital and Smart Exhibition Hall， built by the ACT Services Working Committee， was open to the public in Chongqing. In the section of “AI Fashion”， AI-designed womens dresses and mens suits stood out. These garments have NFC chips embedded in the buttons， allowing customers to use the NFC technology on their phones to check information， such as fabrics and textures. In the AI fashion model， a whole-industry-chain platform offering comprehensive services， such as AI design， order placement， manufacture， and sales， has been built. In this case， the clothing industry can be upgraded with the help of digital technologies.

The exhibition hall also boasts sections focusing on different themes， such as medicine， green and smart manufacturing， new livestream environment， cross-border trade and smart & digital cultural and creative products. Industry-specific application models have been built through computing power and data to help integrate the digital economy and the real economy deeply， and transform and upgrade Chinas ACT industries.

Win-Win Outcomes from Joint R&D with SCO Countries

“We expect to build a positive brand image of Chinas ACT industries among SCO countries， so as to boost the development of these industries，” noted Liu Jiao. By holding cultural events， the ACT Services Working Committee will show other SCO countries the abundant and diverse ACT resources of China to enhance mutual understanding.

At the same time， the ACT Services Working Committee will put more effort into cooperation with academic and research institutions in SCO countries in ACT industries. Research projects will be jointly launched， and results will be shared to facilitate ACT knowledge dissemination and exchange. Moreover， it will collaborate with SCO countries on programs in ACT industries， such as promoting agrotechnology， building cultural tourist attractions and developing rural tourism， for the booming development of ACT industries.

“The ACT Services Working Committee will give full play to the advantages of SCO TEMP. It will better tell stories of Chinas ACT industries to SCO countries， develop the industries and yield win-win outcomes for all sides，” indicated Liu Jiao.

Photo/SCO TEMP

上合經贸平台农文旅文化服务工作委员会（简称：农文旅文化服务工作委员会）于2023年4月26日成立。近日，农文旅文化服务工作委员会秘书长刘娇接受本刊记者专访时表示，将积极推动建设极具地域特色的“农业+文化+旅游”深度融合产业，努力打造特色品牌，构建中国同上合组织国家及共建“一带一路”国家农文旅协同创新国际生态。

打造极具地域特色的农文旅融合品牌

加强文化交流互鉴，促进上合组织国家间现代农业、旅游业创新发展是上合组织成员国首要共识。“农业+文化+旅游”的融合发展已成为一种极具实践意义的区域经济社会发展模式。

刘娇介绍，农文旅文化服务工作委员会已吸收创始组织成员单位近40家，紧密结合中国丰富的农文旅资源，以非遗保护传承、美丽乡村建设、农耕文化保护、城市文化凝练与提升为主要工作方向，通过挖掘中国民间文化艺术之乡、特色小镇、全国乡村旅游重点村镇的文化内涵，结合传统手艺、设计、文创产品研发、空间展示+体验、游学、在线教育、对外文化交流等工作，让文化“活”起来。

目前，农文旅文化服务工作委员会已牵头成立了国家非遗文化、乡村振兴文化、城市文旅、品牌全案、互联网全媒体运营、“智慧”数字等6个工作组，将从多方面打造“农业+文化+旅游”特色品牌。

数字化、智能化赋能农文旅产业转型升级

“数字技术的广泛应用推动了传统产业转型升级，农文旅融合發展将更加注重数字化、智能化的应用，实现产业间的信息互通、资源共享，打造具有竞争力的农文旅品牌。”刘娇说。

2023年1月，由农文旅文化服务工作委员会打造的华合数智展厅在重庆落成开放。在AI智衣展区，由AI设计的女士连衣裙及男士西装引人注目——这些服装的纽扣上嵌入了NFC芯片，消费者可以使用手机NFC功能查阅服装的面料和材质等。AI智衣模型搭建了全产业链平台，包括AI设计、下单、生产和销售等全方位服务，通过数字化赋能服装产业升级。

此外，华合数智展厅还聚焦医药、绿色智造、直播新生态、跨境贸易、数智文创等板块，以算力和数据打造行业应用模型，助力推动数字经济和实体经济深度融合，推动中国农文旅产业的转型升级。

与上合组织国家联合研究开发实现共赢

“我们希望在上合组织国家中树立起中国农文旅良好形象，推动农文旅产业繁荣发展。”刘娇介绍，将通过组织举办各类文化活动，向上合组织国家展示中国农业文化和文旅资源的丰富多样性，增强相互了解。

同时，农文旅文化服务工作委员会将加强与上合组织国家农文旅领域相关学术和研究机构合作，共同开展研究项目，分享研究成果，促进农文旅文化与信息的传播和交流。此外，还要推动与上合组织国家在农文旅领域的项目合作，如农业技术推广、文化旅游景区建设、乡村旅游开发等，促进农文旅产业发展。

“农文旅文化服务工作委员会将充分发挥上合经贸平台的优势，面向上合组织国家讲好中国文旅、农业的故事，带动产业发展，实现多方共赢。”刘娇表示。