济南，国际会展名城进行时

葛丽君

會展是一座城市链接世界的桥梁。城市成全会展，会展成就城市。济南正以品牌化、专业化、国际化、信息化为方向，加快打造国际会展名城和高端会议目的地。

近日，济南会展业再度传来好消息，在2023中国会展品牌发展大会上，济南市荣获“2023中国会展品牌城市”，这已是济南市连续第四年获得此荣誉称号。

优异的成绩正是得益于近年来济南市不断完善会展业扶持政策，优化办展环境，提振会展经济、塑强“济南磁场”。据济南市商务局发布数据，截至8月份，自2018年以来济南累计举办各类展会活动超过600场，实现经济效益超600亿元；20个展会项目获得国际展览联盟（UFI）认证，居全国前列，全省首位。济南正昂首阔步迈向会展名城。

要发展会展业，必须具备稳定的社会环境和繁荣发展的经济、发达的第三产业、优越的区位条件、便捷的交通路网等条件，同时发挥比较优势，凸显城市特色。事实证明，济南是一座交通便利，住宿、餐饮、旅游、商业等行业服务较为完善，具有自然、地理、人文景观优势的城市，依托资源优势，把会展业有效植入经济发展，以展扩需，以需促产，以产兴市，科学地发展会展经济，必定大有可为。

诚然，当前在会展业这条“黄金赛道”上，越来越多的城市加入激烈的角逐。北京、上海、广州、深圳、成都、杭州等城市将“国际会展之都”列入规划定位，南京瞄准“国内领先、国际知名”的会展名城，天津锚定北方“会展之都”，苏州致力打造全国重要会展中心城市，青岛、长沙等城市都在建设国际会展名城……济南何以突破重围，仍是一个需久久为功的课题。

日前济南黄河国际会展中心举行首展，无疑为济南发展会展业注入了一剂“强心针”，凭借超大的体量，济南黄河国际会展中心剑指全球综合规模最大的会展中心，将成为济南向世界递出的一张新名片。之后，《山东省商务服务业高质量发展实施方案》正式印发，为济南打造国内领先、国际知名的国际会展名城提供了强劲的政策支持。

办好一个展，激活一座城。随着打造国际会展名城和高端会议目的地的不断推进，会展业不仅为泉城经济社会发展“添砖加瓦”，更成为城市“触摸世界的窗口”，济南会展经济必将在高质量发展的征程上生机勃发。

Exposition and convention helps the host city create a bridge with the world， creating mutual benefits for each other. With its orientation to future， Jinan is building itself into a famous international exposition and convention city and a high-end conference destination， with the focus on branding， specialization， internationalization and informationization.

The achievements can be attributed to continuously improved supportive policies， an optimized environment and a strongly magnetic atmosphere of Jinan. According to data released by the Jinan Municipal Bureau of Commerce， Jinan has hosted more than 600 exhibitions and activities of various types since 2018， claiming the economic benefits of over 60 billion yuan.

Stable social environment， prosperous economic development， advanced tertiary industry， favourable location conditions， convenient transport and road network， etc. are a requirement for developing the exposition and convention industry. But what’s more important is the city’s comparative advantage and urban characteristics. In Jinan’s case， based on advantageous traffic， accommodation， catering， tourism， commerce and natural resources， it actively leverages the exposition and convention industry to promote economic development， expanding demand with exhibitions， promoting production with demand， and developing the city with production.

Competition is going to be much more fierce in the exposition and convention industry. Jinan should take solid steps to achieve long-term， outstanding prospect.

Jinan Yellow River International Convention and Exhibition Center comes into operation， giving a fillip to the industry and making it an outstanding one in the world. At the same time， the release of Implementation Programme for High-Quality Development of Business Service Industry in Shandong Province is conducive to further progress of Jinan in building an internationally famous convention and exhibition city.

With the continuous improvement of building a famous international conference and exhibition city and high-end conference destination， the industry has become a window which helps Jinan to burnish its image in addition to fostering the economic and social development.