中国网络作家村：为梦想筑巢

金少策

一台电脑、一副键盘就能诞生上亿元产值，影视、游戏、动漫领域无所不包。《斗罗大陆》《花千骨》《琅琊榜》《鬼吹灯》……这些超级IP竟然创作于之江艺术长廊上的一个“村”！

这个“村”就是坐落于白马湖畔的中国网络作家村，是由中国作协授牌于2017年12月9日成立并落户杭州滨江，由高新区（滨江）与中国作协网络文学研究院、浙江省作协、杭州市文联等多方力量共建，是全国首个也是唯一一个冠名中国的网络作家村。

中国网络作家村已经成为网络文学的圣地。这里集聚了国内一半以上网络文学“头部作者”，聚焦于“作家、作品、平台”三大关键环节，截至2020年12月10日，中国网络作家村成立3周年，已经有179名网络作家入驻中国网络作家村。在中国作协全委会委员中，网络作家有9名，其中6名都是中国网络作家村的“村民”。

一居一苑 一厅一长

“望得见山，看得见水，记得住乡愁”——作家村正是坐落在这样一片山水之间：左边靠着冠山公园，右边紧邻白马湖。“神仙居”和“天马苑”是作家村里最重要的两个区块。

“神仙居”隐藏在滨江区山一社区孔家里自然村。一期共改造了5幢农居SOHO，布局巧妙，呈倒V字型分布，东南边一座小山坡上还矗立着一株200多岁的樟树，犹如一个守护神。5幢民居之中，围着一处绿地，显得空旷而清新。

农居SOHO打破了城郊农村传统的零星发展农家乐的做法，通过科学规划和因地制宜的改造、农居SOHO的建设，让农民直接服务于前沿的文化创意产业，这是农民生产方式、生活方式的一次重大变革。

位于海山公园3号楼的“天马苑”，建筑面积1700平方米，“天马苑”取意“作家文思天马行空”，主要承担网络文学发展的成就展示、网络作家交流培训、培育孵化等功能。“天马苑”的一楼是活动区和展示区，二楼、三楼是为网络作家提供的个人创作工作室。

知名网络作家唐家三少受聘出任作家村首任“村长”，中国作协原副主席、中国作协网络文学委员会主任、中国作协网络文学研究院院务委员会主任陈崎嵘则被聘为“名誉村长”。

此外，作家村里还有“厅长”——浙江省政协建立的开放性履职平台“委员会客厅”。身为浙江省政协委员、浙江省网络作家协会副主席的张凤翔（笔名管平潮），则把“委员会客厅”设在了“神仙居”里。这几年，“神仙居”里的“委员会客厅”最为热闹，网络文学作家代表、网络文学平台负责人代表和相关部门人士等常就“新兴网络作家的成长”在此展开交流探讨。

网络作家有了“组织”

首任村长唐家三少代表着网络文学的一面旗帜，他的《斗罗大陆》系列创造了獨有的魂师职业（斗罗大陆中存在的高贵职业。拥有超越常人的力量;存在不同的等级，等级越高能力越高，每个十级一个称号，总共十个称号）体系和神话情境，再造了神话新世界，作出了成功探索，这部作品被评选为“中国网络文学20年20部优秀作品”之一。

除了唐家三少，中国网络作家村的“村民”中还有五人被评选为“中国网络文学20年20部优秀作品·20名优秀作家”：猫腻的《间客》、今何在的《悟空传》、酒徒的《家园》、月关的《回到明朝当王爷》、蝴蝶蓝的《全职高手》。

“中国的网络文学和美国的好莱坞大片、日本动漫、韩剧并称为世界四大文化现象，我觉得这个评价很客观。中国的网络文学，无论从作家群体、作品存量、读者群落和广泛影响力来看都是独一无二的。”中国作协网络文学委员会副主任欧阳友权说。

“网络作家的责任感越来越强”，是牛凳、疯丢子、莲青漪的共同感受。“网文可以影响很多人的，这是原创崛起和互联网时代的魅力吧。网络文学已经在分水岭上，精品化是必然趋势。”莲青漪说。

《战起1938》之所以被称为疯丢子的成名作，很大程度上是因为这部小说入围了茅盾文学奖。此前，茅盾文学奖的评选对象主要是传统小说，作为网络小说入围茅盾文学奖实属不易。

“网络文学已经慢慢走上主流了，现在我说我是网络作家，可能有一半人还会有些偏见，但是我说我还入围过茅盾文学奖，大家的看法就不一样了。网络作家四个字的分量是越来越重了，我们写起来，越来越有责任感了。”疯丢子说。

在网络作家还没有形成“组织”之前，他们中很多人是很“宅”的。随着各地网络作协和网络作家组织的成立，他们有了越来越多的发声口。

浙江省网络作家协会副秘书长、中国网络作家村办公室主任沈荣说：“在中国作协的指导下，浙江顺利吸引全国唯一的中国网络作家村落户到杭州，意义重大。主要目的有两个：一是让网络作家有一个线下交流、合作的平台;二是引导好网络作家创作，结合培训，鼓励网络作家创作更多的精品。”

搭建平台 双向利好

中国网络作家村不仅是个地点，更是一个平台。

依托作家村强大的网络文学集聚力，周边数字产业链应运而生，目前已有8家动漫影视游戏企业在作家村“神仙居”周边自发式集聚，联动形成高新区内文学创作、游戏动漫上下游优质企业，形成了作家村特有的数娱产业矩阵。

同时，一年间，作家村举办了首届“中国网络文学周”“白马荟”“好故事训练营”等10余项文化和产业互动活动，其间还有各种对谈和沙龙，这些都促进作家们与企业进行对接，在杭州就能开发自己的IP品牌。

管平潮就是通过中国网络作家村的沙龙活动认识了杭州玄机科技，这家动画公司的代表作是“国漫之光”《秦时明月》系列。2017年，玄机科技和唐家三少合作，推出了经典IP《斗罗大陆》的动画版。

《斗罗大陆》是玄机科技第一次尝试改编网文，网络小说自带的受众基数和如此高的关注度让他们惊叹，所以，他们也有意寻找一些新的网文IP开发。而中国网络作家村的出现对于他们这样的制作公司而言是再方便不过的平台，玄机科技媒介总监施凌霄说道：“有了中国网络作家村，我们不仅能和这么多作家联系上，还能通过参加一些活动和他们聊聊，知道他们最近在写什么，才有机会去参与他们手中的优秀IP开发。”

显然，平台的利好是双向的。

譬如，在和玄机科技深聊之前，管平潮几乎没有考虑过将自己的作品动画化，而他以往合作的影视制作方，要么来自横店，要么就是北京的，玄机科技是他接触的第一家杭州公司，而且就在滨江，“从我们家就能看到玄机科技的办公楼，如果以后真的合作，走走路就能到”。

中国网络作家村已逐步发展成了网络文学优质IP的资源热岛，在这座岛上，作家们可以安心创作，制作公司可以便捷地探寻IP。在施凌霄眼中，这樣的关系平衡且适度，“我们和村民们有联系，有合作，但其中充满了偶然性，没有那么特意与功利”。

“作家村肩负着历史的重任——除了吸引更多优秀的网络作家汇聚于此，更重要的是帮助青年作家实现自己的文学梦想。”沈荣说，“我希望，作家村的未来将形成一条以网络文学为核心的IP产业链，并向外延伸。在这里，作家们接受培育、孵化、相互交流，创作出高质量的作品;再由专业的经纪公司对接资源、联系出版、影视化，以及动漫周边衍生开发……”

China Internet Writers Village：

Where Dreams Fly

By  Jin Shaoce

What does it take to create an industry that generates hundreds of millions of dollars and that encompasses movies， televisions， animations， comics， games and a host of other fields？ A single computer， coupled with a keyboard， is more than enough for Chinas online literature industry.

Douluo Dalu （Soul Land）， Hua Qiangu （The Journey of Flower）， Langya Bang （Nirvana in Fire）， Gui Chuideng （ host Blows Out the Light） … What is more remarkable is the fact that these popular web fictions， plus the TV dramas and movies adapted from them， as well as mobile games and related products — commonly known as IP （intellectual property） brand — were all born in a “village”.

That “village” is the China Internet Writers Village， which is situated by the White Horse Lake in Hangzhou， and was opened on December 9， 2017. Co-established by the authorities of Hangzhou High-Tech Zone （Binjiang）， Online Literature Academy of China Writers Association and the Hangzhou Municipal Federation of Literary and Art Circles， the village is Chinas first such organization of its kind. By December 10， 2020， figures show that 179 cyberspace writers have chosen to be the villages resident writers. Of the nine members of China Writers Association who consider themselves as internet writers， six are “villagers” of the China Internet Writers Village.

Among the famed resident writers in the village are Zhang Wei， better known by his pen name “Tangjia Sanshao”， author of Douluo Dalu （Soul Land）， who also happens to be the first chief of the village; Xiao Feng （pen name Mao Ni）， author of Jianke （Guest）; Zeng Yu （pen name Jinhezai）， author of Wukong Zhuan （A Biography of Wukong）; Meng Hu （pen name Jiu Tu）， author of Jiayuan （Home）; Wei Lijun （pen name Yue Guan）， author of Huidao Mingchao dang Wangye （Return to the Ming Dynasty as a Prince）; and Wang Dong （pen name Hudielan）， author of Quanzhi Gaoshou （The Kings Avatar）. Incidentally， each of the six novels has also been listed as one of the “20 Best Works of Chinas Online Literature in the Past 20 Years”.

“Hollywood blockbusters， Japanese animations， Korean TV dramas and Chinese online literature are regarded as the four cultural phenomena in the world，” according to Ouyang Youquan， deputy director of the Online Literature Academy of China Writers Association. “I think this is a very fair assessment. Chinas online literature is unique in terms of its writers community and readers groups， the number of works created and its widespread influence.”

Internet writers are developing a growing sense of social responsibility. “The influence of online literature cannot be overestimated，” argued Fu Zhen， who goes by the pen name Lianqingyi. “This is not only down to its rising popularity but also shows the charm of the internet era. Right now， online literature is facing a watershed moment， as quality， rather than quantity， will be the ultimate litmus test for online literature.

One case in point is Zhanqi 1938 （War Starts in 1938）， a web novel by Zhu Minqi （pen name Fengdiuzi）， which was shortlisted for the Maodun Literature Prize， the most prestigious literary prize in China. Online literature is gradually going mainstream， Zhu believes. “If I tell people that Im an internet writer， half of them will probably still take my qualification with a pinch of salt，” she said. “But if I tell them that my work was once considered for the Maodun Literature Prize， they may well change their attitude.” internet writers like Zhu are increasingly winning recognition for their works， which in turn has propelled them to gain a keener awareness of social responsibility when writing.

They also have a lot to thank for what the village has offered. “Mountains， lakes and a tinge of nostalgia”. Sitting right between the Guanshan Mountain Forest Park and the White Horse Lake， the village and its surroundings are proved to be quite a source of inspiration for the resident writers. The village works as both as a base for established writers to create new works and an incubator for young and upcoming authors. Indeed， most of the internet writers worked on their own before they join “organizations” such as the China Internet Writers Village. Now， with the establishment of local associations of internet writers， they have ever more channels to have their voices heard.

“The purpose of the village is mainly two-fold，” explained Shen Rong， director of the villages general office. “The first is to help internet writers to communicate and cooperate with one another， and the second is to guide them in their writing， offer training courses as well as workshops， and ultimately encourage them to produce quality works.”

But the village is more than a gathering place for literary minds; it is also a platform for related industries to thrive. Relying on the villages strong network effect derived from online literature， a digital and entertainment industry chain around it has already come into shape. Some eight animations， films and games companies have already spontaneously converged around the village， both upstream and downstream， engaged in literary creation， games and animations.

Meanwhile， more than a dozen events such as the China Online Literature Week， salons， training camps and workshops have been held over the past year. In fact， it is during one of the events that the idea to produce the animated version of Douluo Dalu （Soul Land） was born. The village has gradually grown into a hot place of high-quality online literature resources to develop IP brands. Apart from Douluo Dalu （Soul Land）， a number of other IP brands have already been born or are being incubated.

“The mission of the village is to attract more outstanding internet writers， and more importantly to help young writers realize their literary dreams，” said Shen Rong. “In the future， I hope the village can create an IP industrial chain with online literature at the center， where authors can write their works in peace and production companies can easily explore opportunities to build IP brands.”