一场跨越百年的友好邀约一次超越国界的红色之旅

文、译/张昕

（作者单位：中央广播电视总台国际交流局）

七一前夕，党的百年华诞来临之际，一份来自中华人民共和国科学技术部的邀请悄然而至。6月24日，经科技部邀请和组织，中央广播电视总台约30名来自英国、澳大利亚、俄罗斯、罗马尼亚、日本、老挝等国的外籍员工与其他在京外国专家作为首批外国观众参观了中国共产党历史展览馆的首展“‘不忘初心、牢记使命’中国共产党历史展览”。这份邀约跨越中国共产党的百年历史，更超越了国界。科技部高度重视此次活动，部党组成员陆明等相关领导出席。整场活动组织有序、安排合理、服务周到，获得在京外国专家一致好评，他们纷纷表示，这是一次特别的“红色之旅”，更是新时代讲好中国共产党故事和中国故事的一次有益尝试。

踏寻红色足迹，领略中国共产党的百年辉煌

当天一早，总台外籍员工乘坐科技部安排的专车来到中国共产党历史展览馆。走近展览馆，大家立刻被它的恢宏气势所震撼。中国共产党历史展览馆传承了人民大会堂、国家博物馆等经典建筑的文化基因，建筑风格简约、大方、质朴，气势恢宏、庄严肃穆。拾阶而上，进入大厅，《长城颂》巨幅漆画映入眼帘，蜿蜒起伏于红色群山之上的巍巍长城在红色大理石地板的映衬下愈显雄伟。展览以“不忘初心、牢记使命”为主线，精心设计了“建立中国共产党 夺取新民主主义革命伟大胜利”“成立中华人民共和国 进行社会主义革命和建设”“实行改革开放 开创和发展中国特色社会主义”“推进中国特色社会主义进入新时代 全面建成小康社会 开启全面建设社会主义现代化国家新征程”4个部分，通过约4500件（套）文物实物，2600余幅图片，全方位、全过程、全景式、史诗般展现中国共产党波澜壮阔的百年历程。

参观过程中，总台外籍员工认真聆听讲解，仔细观察展品，不时驻足思考，交流讨论。在上海石库门模型前，罗伯彻（澳大利亚籍）、舒克里（马来西亚籍）等认真研读党早期在上海活动介绍。在开国大典巨幅照片前，陈世龙（柬埔寨籍）、帕帕兹（希腊籍）等不约而同举起相机拍下了这一珍贵历史画面。康斯坦丁（罗马尼亚籍）等特地在展馆主题邮局购买了首日封，并合影留念。

在数千件展品中，有一件来自总台的展品，对于总台外籍员工来说具有特殊意义。这就是2020年2月10日，中国抗击新冠肺炎疫情关键时刻，《俄罗斯报》刊登的“中国，加油”专版海报。在抗疫期间，总台俄罗斯籍员工谢平在《俄罗斯报》上撰写数十篇文章，客观准确介绍中国抗疫斗争，批驳某些西方媒体抹黑污蔑之声，积极争取俄罗斯及国际社会对中国抗疫斗争的理解和支持。看到这一展品，谢平感觉特别亲切，十分激动，在接受中新社采访时表示，当前国际舆论中时常有将中国发展成就和中国共产党割裂看待的“杂音”。这场展览充分证明，不应把中国和中国共产党分开来看，中国的发展离不开中国共产党，那些将两者分开的人真应该来这里看看。

中央广播电视总台外籍员工参观中共早期活动展品

感悟信仰力量，增强讲好中国故事的情感和文化积淀

参观结束后，总台外籍员工第一时间通过新媒体、传统媒体等多种渠道向海外受众分享观展的感受，宣介中国共产党的百年辉煌奋斗历程，并就加快构建中国话语和中国叙事体系，增强国际传播的亲和力和实效性献计献策。中国政府友谊奖获得者、坦桑尼亚籍法迪里为斯瓦希里语网红工作室专门制作视频《探访红色新地标——中国共产党历史展览馆》，表示展览通过绘画、雕塑、音乐、影音等多种方式呈现了中国共产党团结带领中国人民铸就百年辉煌的壮阔历程，特别提到中国修建坦赞铁路对中非共筑命运共同体的巨大贡献，建议深度挖掘坦赞铁路故事，更好地体现中非友好故事的历史纵深。老挝籍本空在老挝人民革命党中央机关报《人民报》官网发表《百年大党正青春》，通过社交平台发布观展照片。文章写到，通过中共百年历史展，全面了解中共的产生、发展、壮大历程，从中窥见中共的成功秘诀，那就是不断地进行自我革命、不懈地向外学习、不息地探索创新。柬埔寨籍陈世龙在该国《酸角树》网、AMS新闻网和中柬记者协会网刊文《中国共产党历史展》表示，这次展览让他深受震撼，印象深刻。中国共产党的百年历程，艰辛而非凡。每一个历史阶段，都展现了中国共产党人的努力奋斗、为民服务、为国牺牲的伟大精神。罗马尼亚籍康斯坦丁在其个人网页、脸书等撰文详细介绍了展览馆建设过程和陈设，呼吁某些西方媒体摈弃偏见，认识和接受中国建设成就和发展理念。马利克（巴基斯坦籍）在CGTN官网发表评论文章《中国共产党百年庆典：中国特色社会主义成就中国伟业》指出，当今中国取得如此辉煌的成就正是中国共产党英明领导和不懈努力的成果，更为全世界经济发展和社会进步树立了榜样。乌萨马（苏丹籍）和兹旦（约旦籍）分别在《今日新闻报》《阿拉伯信息交流中心》刊文介绍中国共产党百年奋斗历程，强调中国共产党领导核心地位将保证中国取得更大发展成就。

今年以来，总台的外籍员工努力发挥自身人脉和文化优势，积极投身中国共产党百年故事的对外传播阐释工作。中国政府友谊奖获得者郝明凯（英国籍）深度参与文艺演出《伟大征程》的特别节目制作，增加对中文语境较浓的桥段和经典金句段落的背景解说，以英美主流人群熟识的语态介绍党的百年历程和人民英雄的故事。中国政府友谊奖获得者安娜（俄罗斯籍）实地探访“共和国摇篮”江西省瑞金市并制作发布两集微视频，引发该国媒体广泛热议。阿查亚、法伊莎等尼泊尔、尼日利亚籍员工以经典释义人身份挖掘中外文化的关联性，协助推出《典故里的新思想》，深入浅出解读习近平喜欢的典故，阐释人类命运共同体理念和以人民为中心的治国理政方略。康思墨（意大利籍）在该国主流媒体《日报》《米兰财经报》上刊发介绍建党百年的特稿22篇和建党百年微视频《芳华》。总台英语中心（CGTN）还以扶贫和发展等全球性议题为切入点，派出优秀外籍主持人和记者前往总台对口帮扶的四川省喜德县，实地体验脱贫后的喜德县村景相融、业兴人富的幸福景象，让海外民众近距离感受到中国共产党真正为中国人民谋幸福而奋斗，为建党百年报道增添又一精彩维度。

建强外籍队伍，助力构建具有鲜明中国特色的战略传播体系

习近平总书记在参观“‘不忘初心、牢记使命’中国共产党历史展览”时强调：“党的历史是最生动、最有说服力的教科书。” 100年来，中国共产党团结和带领中国人民不断开辟社会主义道路新境界，开拓为人民谋幸福的政党发展新格局，开启人类文明发展新路向，更引发了国际舆论的持续强烈关注。中国共产党为什么能？中国特色社会主义为什么好？马克思主义为什么行？作为长期生活在中国的国际媒体人士，总台外籍员工同样渴望找到这些问题的答案。科技部组织此次观展活动恰逢其时，影响广泛。展览在集中、全面、生动展示中国共产党百年奋斗历程的同时，有效传播了中国主张、中国智慧、中国方案，精彩诠释了“人类命运共同体”理念，有助于引导国际社会形成正确的“中国观”“中共观”。

作为党的意识形态重镇和对外传播工作的主力军、主阵地，中央广播电视总台正在认真学习、深入贯彻落实习近平总书记关于党史学习教育活动和加强新时代国际传播能力建设等重要讲话精神，按照总台领导“敢讲”“会讲”“能讲”的具体要求，以党史学习教育铸魂、赋能，积极锤炼内功，扎实推进融合传播，持续加强总台国际传播能力建设，奋力争夺国际话语权，努力塑造可信、可爱、可敬的中国形象。长期以来，总台外籍员工积极、及时、准确传播中国共产党和中国政府的政策主张，客观、真实宣介中国；深入开展好感传播、文化交流，增进民间友好；发挥“传帮带”作用，促进总台国际传播业务水平提升。下一步，中央广播电视总台将在科技部等有关部门的大力支持和帮助下，高质量推进外籍人才建设，为接纳和造就新时代的“斯诺”创造更好的政策和成长环境，更好地发挥外籍员工的作用，推动国际传播能力建设再上新台阶。

On June 24, invited by the Ministry of Science and Technology of China (MOST), around 30 China Media Group(CMG) expatriate employees from countries such as the United Kingdom, Australia,Russia, Romania, Japan and Lao PDR, along with other Beijingbased foreign experts visited the opening exhibition of the Museum of the Communist Party of China, becoming the first group of foreign visitors to do so.The exhibition, which was titled “Staying True to the Party’s Original Aspiration and Keeping its Mission Firmly in Mind”, explained and illustrated the 100-year history of the Communist Party of China.

Following in the “red footsteps” and catching a glimpse of the centennial cause of the Communist Party of China

Earlier that day, the expatriate employees from CMG arrived at the Museum of the Communist Party of China.Approaching the museum, everyone was immediately amazed by its grandeur,which inherits the cultural genes of classic buildings such as the Great Hall of the People and the National Museum with a style that is simple and solemn, but reflects an appropriate architectural taste.

Climbing up the steps and entering the hall, visitors were greeted with a giant lacquer painting named the “Ode to the Great Wall”.This depiction of the Great Wall meandering through the maroon mountains looks even more majestic against the crimson marble floors of the hall.Revolving around the theme of “Staying True to the Party’s Original Aspiration and Keeping its Mission Firmly in Mind”, the exhibition features four meticulously designed parts, namely, the “Founding of the Communist Party of China to Win the Great Victory of the New Democratic Revolution”,the “Founding of the People’s Republic of China to Carry out Socialist Revolution and Development”, “Promoting Reform and Opening-up to Create and Develop Socialism with Chinese Characteristics” and “Ushering in a New Era of Socialism with Chinese Characteristics to Build a Well-off Society and Embarking on a New Journey to Build a Modern Socialist Country in an Allround Way”.The exhibition showcases a century of the glorious history of the Communist Party of China through an epic, comprehensive, all-encompassing and panoramic display of around 4,500 pieces (sets) of cultural relics and During the visit, expatriate staff listened carefully to the guides, carefully observed the exhibits, and took part in various immersive activities, as well as musing about some of the displays and exchanging their own reflections.In front of the Shanghai Stone Gate model, Robert James Raschke from Australia and Ahmad Syukri bin Azmi from Malaysia carefully studied the introduction of the Party’s early activities in Shanghai.In front of a huge picture depicting the Founding Ceremony of the People’s Republic of China, Sy Leng from Cambodia and Evangelia Papazi from Greece raised their cameras to capture this precious historical moment.Romanian national Check name order – Tomozei sounds like surname and other expatriate staff purchased first-day covers at the venue’s themed post office and took photos to mark the occasion.

Of the thousands of exhibits on display, one particular item from the China Media Group (CMG) carried extra significance to the expatriate staff.This was a special edition of a poster titled “Go China!” which was published on February 10th, 2020－a critical moment in China’s fight against COVID－19－by the Russian daily Rossiya Gazeta.During the fight against the epidemic last year,a Russian expatriate employee, Konstantin Shchepin, known in China as ‘Xie Ping’, wrote dozens of articles for the Rossiya Gazeta, giving objective and accurate accounts of China’s fight against COVID－19, refuting the smears and slanders of some foreign media outlets, and actively seeking greater understanding and support from Russia and the international community for China’s fight against the epidemic during that critical time.Xie Ping said he felt touched and excited at seeing this exhibit.In an interview with the China News Service, he said there was some “noise” coming from some international corners that attempts to separate China’s development achievements from the efforts of the Communist Party of China.This exhibition is proof enough that China and the Communist Party should not be seen separately, and that China’s development could not have been achieved without the leadership of the Communist Party of China.Those seeking to separate China and the Communist Party should indeed come and have a good look at this exhibition for themselves, he said.

Feeling the power of faith, and enhancing the emotional and cultural accumulation to tell Chinese stories well

After the visit, the expatriate staff members wasted no time sharing their experience with overseas audiences through various new media platforms and via traditional media outlets, meanwhile offering advice on improving China’s international communication.Tanzanian national Fadhili Japhet M., a winner of the Chinese Government Friendship Award, produced a special video clip titled “Visiting New Red Landmarks - the Museum of the Communist Party of China” for the Swahili language Internet influencer studio.Fadhili said that by exploiting paintings, sculptures,music, videos and other artistic forms, the exhibition details the grand course of the Communist Party of China in uniting and leading the Chinese people over the last hundred years.He mentioned, in particular, that by building the Tanzania-Zambia Railway, China has made a great contribution to deepening the bond between China and Africa for a shared future.He further proposed more in-depth exploration of the Tanzania-Zambia Railway stories to better reflect the historical depth of China-Africa friendship.Lao national Mittaphone Bounkhong wrote an article titled “The Centennial Grand Party is in its Youth” on the official website of the Lao’s People’s Daily, and posted photos of the exhibition on social media platforms.The article states: “Through the Exhibition of 100-Year History of the Communist Party of China,we have a comprehensive understanding of the establishment,development and growth of the Communist Party of China, and discover the secrets of the success of the Communist Party of China, that is, constant self-revolution, tireless learning from the external world, and tenacious exploration and innovation.”

Sy Leng, a Cambodian national, said in an article titled “The Exhibition on the History of the Communist Party of China” published on his country’s “Tamarind Tree” website, the AMS News website and on the website of the China-Cambodia Journalists Association that he was deeply impressed by the exhibition, and wrote that the history of the Communist Party of China has been arduous and extraordinary, and that each historical stage embodies the Chinese Communists’ hard work, service to the people and sacrifice for their country.In a commentary titled “CPC’s Centennial Celebration: Socialism with Chinese characteristics set China on top in world” published on China Global Television Network (CGTN)official website, Malik Ayub Sumbal, a Pakistani national, pointed out that China’s achievements are the result of the brilliant leadership and unremitting efforts of the Communist Party of China, setting an example for the economic development and social progress throughout the world.

Since early this year, the expatriate staff through harnessing their personal bonds and cultural heritages has been actively participating in introduction and interpretation of the 100-year story of the Communist Party of China.Michael John Harrold,a winner of the Chinese Government Friendship Award and a British national, assisted the production of the special program of the themed show of “The Great Journey”, adding background commentary for the scenes with profound Chinese context and the paragraphs of classic quotes, telling the stories of the great journey of the Communist Party of China and those of the people’s heroes in a voice familiar to the mainstream British and American audiences.Anna Allabert, a Russian national and also a winner of the Chinese Government Friendship Award, visited Ruijin City of Jiangxi Province, the “Cradle of the Republic” and produced and released two micro-videos, triggering a heated discussion in the country’s media.Ajaya Shrestha from Nepal and Faiza Muhammad Mustapha from Nigeria explored the relevance of Chinese and foreign cultures as interpreters of some classic works, and helped to produce New Ideas in Allusions, explaining Xi Jinping’s favorite allusions in easily comprehensible terms,expounding the concept of a community with a shared future for mankind and the people-centered governance strategy adopted in China.Italian national Massimo Carrante published 22 special articles on the centenary of the founding of the Communist Party of China in the country’s mainstream media “Il Giornale” and“Milano Finanza”, and a micro video titled “Youth” commemorating the occasion.CGTN explored several key global issues such as poverty alleviation and development, and dispatched a group of talented expatriate presenters and reporters to the CMG-sponsored Xide County in Sichuan Province to cover the new life of the county’s villagers following the success of poverty alleviation there, giving people abroad an up-close experience of the Communist Party of China’s endeavor to strive for the happiness of the Chinese people.

Building a strong expatriate team to help forge a strategic communication system with distinctive Chinese characteristics

“The history of the Party is the most vivid and persuasive textbook,” the Chinese president Xi Jinping stressed during a visit to the Exhibition on the History of the Communist Party of China.Over the past 100 years, the Communist Party of China has united and led the Chinese people in opening up new realms on the road of socialism, creating a new pattern of political party development that pursues the well-being of the people, and opening up a new path for the development of human civilization.Moreover, it has aroused sustained and intense attention from the international community.How does the Communist Party of China achieve this? How does Marxism work and why is socialism with Chinese characteristics the best choice for China? As foreign media professionals who have lived in China for a long time, the CMG expatriate staff were also keen on finding answers to these questions.While presenting a concentrated, comprehensive and vivid display of the century-long endeavor of the Communist Party of China, the exhibition has also effectively disseminated China’s propositions, wisdom and solutions, and illustrated the concept of “a community with a shared future for mankind”, contributing to the formation of the objective, fair and just “View of the Communist Party of China”and “View of China”.

Through actively improving its internal management and professional competence and promoting integrated communication, the CMG is committed to strengthening its international communication capacity and developing a voice in the global discourse in order to shape a reliable, admirable and respectable image of China.For decades, generations of expatriate staff have actively, quickly and accurately disseminated the policies and propositions of the Chinese Government, objectively and truthfully presented China internationally, carried out goodwill communication and cultural exchanges to enhance people-to-people friendship, and have played a mentoring role to elevate CMG’s international communication at a professional level.For the next step, the China Media Group will, with the strong support and assistance of the Ministry of Science and Technology and other relevant departments, promote the highquality development of expatriate talents, create a better policy and growth environment for the acceptance and cultivation of“Edgar Snow-like talents” of the new era, as well as giving better play to the role of expatriate employees, while building the international communication capacity to a new high.