尚街LOFT:闹中取静的风尚地标

2021-01-22 11:19
China Textile 2021年6期
关键词:风尚业态文创

尚街Loft时尚生活园位于嘉善路508号,地理位置可谓闹中取静。离这里不远,就有田子坊、思南公馆、武康路历史文化街、宋庆龄故居等来上海必到的打卡地。

与M50等园区相同,尚街loft的前身也是老纺织厂房——三枪老式工业厂房。2007年,园区进行了整体规划布局,邀请意大利名设计师菲利普·戈比尼对园区进行设计,园区空间和氛围都得到了重塑,如今,这里是体现着国际、时尚、创意、生活氛围的时尚文创园区。

人文氛围 时尚生活

地处徐汇人文核心地段,尚街Loft所在地有着独特的上海人文气息,周边有多处历史保护建筑。在这个充满优雅、怀旧等多重调性的区域,彰显着包容性,因此能够融合新与旧,接纳同与异。

尚街Loft对这一特殊地段的文化气息进行了深度的挖掘,每年举办数十场与时尚生活相关的创意活动,如文创手作体验、创意市集、生活沙龙讲座等等,参观接待超千人。

尤其是在举办集市方面,从 2009年至今,尚街Loft已经开展过上百场特色集市。2017年被国家工业和信息化部评定为国家级纺织服装创意设计试点园区平台;2020年获得上海品牌特色园区称号;2020-2021年度上海市级文化创意产业园区。

融合业态 风尚地标

尚街Loft以“时尚生活方式”为导向,为入驻企业提供精准完善的配套服务。园区汇聚多重跨界融合业态,打造最前沿时尚地产的风尚地标。

現入驻业态主要分为时尚文创(传媒文化)、时尚设计、时尚生活、时尚教育、时尚贸易、时尚餐饮六大类。集聚了较多知名服装品牌企业和与其相配套的文创类设计公司、传媒公司、模特公司和网络公司,如百威、欧莱雅、WAGAS、莱丝杰、上下贸易、MOODBOX、WECOUTURE婚纱定制、潮褂、PimMala等知名企业。

?? 参观线路

STEP1 市集长廊(不定期举办):

园区内有10多家小店在里面摆摊,摊主拿出各种服饰配饰,原版手工艺品,小绿植物等产品来卖。

STEP2 园区内街:

PimMala是一个集植物、设计与艺术于一体的展示空间,留白的特色成为时尚达人们的拍照打卡热地。是一家集鲜花、花艺和艺术空间为一体的概念店。开店至今已多次被网红在小红书上推送,获上万点赞。

晓春和:以家人之名,创建的国民咖啡品牌。把家的感觉,带给全国各地的家人们。

STEP3 MOODBOX:

情绪盒子是创立她的设计师秦旭的谐音,即用情绪做设计,设计师将一段心情、一个故事赋予其设计作品一个灵魂,从设计到工艺,从颜色到版型,从细节到搭配,无不将“情绪”展露得彻底。

Located in No. 508 Jiashan Road, Shangjie Loft is a quiet place in the bustling city. Not far from here, there are Tianzifang, Sinan Residence, Wukang Road (cultural and historical road), Former Residence of Song Qingling and other mustvisit places in Shanghai.

Similar to M50 and other parks, Shangjie Loft was formerly an old textile factory—Threegun old industrial factory. In 2007, the overall layout of the park was planned, and Italian designer was invited to design the park. The space of the park has been reshaped, and now it is a fashion cultural and creative park that reflects the international, fashion, creativity and life atmosphere.

Humanistic atmosphere, fashionable life

Located in the center area of Xuhui, Shangjie Loft has unique cultural atmosphere, and there are many historic buildings around. In this area full of elegance, nostalgia, Shangjie Loft shows inclusiveness, thus being able to integrate the old and the new, and accept the common and the different.

Shangjie Loft has deeply explored the cultural atmosphere of the area. Every year, it holds dozens of creative activities related to fashion and life, such as cultural and creative hand work experience, creative market, life salon lectures and so on, receiving more than 1,000 visitors.

Especially in the aspect of holding fairs, Shangjie Loft has carried out hundreds of characteristic fairs since 2009. In 2017, it was rated as the national pilot park platform of textile and garment creative design by the Ministry of Industry and Information Technology; it was awarded the title of 2020 Shanghai Brand Characteristic Park and 2020-2021 Shanghai Cultural and Creative Industry Park.

Integration of business styles, fashion landmark

Shangjie Loft takes “fashion lifestyle” as the guidance, and provides accurate and perfect supporting services for enterprises. The park gathers multiple crossover and integrated business types to create a fashion landmark of the cuttingedge real estate.

Currently, the business types are mainly divided into six categories: fashion culture and creation (media culture), fashion design, fashion life, fashion education, fashion trade and fashion catering. It gathers many well-known clothing brands and their supporting cultural and creative design companies, media companies, model companies and network companies, such as Budweiser, L’Oreal, Wagas, Lesijie, Shangxia Trading, MOODBOX, Wecouture, PimMala and other well-known companies.

?? Tour route

Step1 Market (held irregularly):

There are more than 10 small shops in the market, the owners sell all kinds of clothing and accessories, original handicrafts, small green plants and other products.

Step2 Street in the park:

PimMala is displayed by floral, design and art in a blank space. The feature of blank space has become an internet-famous site for fashionistas to take pictures. It is a concept shop integrating flowers, floral art and art space. Since opening, it has been pushed by Internet celebrities on Xiaohongshu many times and has received tens of thousands of likes.

Xiaochunhe: A national coffee brand created in the name of his family. Bring the feeling of home to people across the country.

Step3 MOODBOX:

Qin Xu, the designer of the MOODBOX, gives a mood and a story to the soul of her design works. From design to technology, color to pattern, details to collocation, all the“emotions” are displayed thoroughly.

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