“打卡浙江”:这里太有意思啦

2020-12-28 03:02陈宇浩吴思娴
文化交流 2020年12期
关键词:温州杭州浙江

陈宇浩 吴思娴

在外国友人眼里,浙江最吸引他们的是什么?城市景观?风土人情?还是某一样美味小吃?

11月20日至21日,“打卡中国Daka China”网络国际传播主题活动在浙江温州启动。40多位来自近20个国家的网络国际传播达人,在两天时间里打卡了温州的8个“坐标点”。他们从浙江出发,同时也在中国打卡。

启动仪式现场,多位国际网络达人表达了各自对“第二故乡”中国的情感。

酷爱中国美丽乡村生活的俄罗斯小伙德米日在发布环节中分享了自己在浙江生活的点点滴滴,希望能够把乡村生活、传统文化和记忆传承下去:“我几乎去过浙江所有的美丽乡村,现在自己也住在村里。”

因疫情原因无法到现场的美国知名网络博主郭杰瑞(社交媒体上有459万粉丝),通过视频问答的方式与主持人进行互动,表达了对中国、对浙江的热爱。对西湖醋鱼念念不忘的他表示,等疫情过后,一定还要来浙江走走看看。

俄罗斯姑娘唐曦兰曾就读于浙江理工大学汉语言文学专业,还参加过浙江卫视《王牌对王牌》的录制,是杭州小有名气的“老外网红”。在杭州待了6年的她,已经将杭州当成第二故乡,言辞中处处透出主人翁的感觉:“如果你们来杭州旅游,可以找我当导游。”

在一同“打卡”的过程中,笔者逐渐感受到,是独特的中国文化在吸引着这些外国友人。

在温州肯恩大学学生活动中心,英国人Alex正拿着毛笔,屏气凝神地写着一个“你”字。最后一“点”写罢,Alex长出一口气,掏出相机对着自己的作品拍了起来,还调侃着问旁人:“怎么样,还可以吧?”

说起来,Alex算是一名洋女婿,已在中国居住多年。他说,老婆在家时没事就会铺纸磨墨练书法,自己算是她的学生:“我老丈人的书法写得也很好。”

之前,Alex做了一档叫“吃逛温州”的视频节目,在新浪微博上很受欢迎,几乎每一期都有二三十万的点击率,这也让Alex在温州成了家喻户晓的“英国网红”。有一期,Alex介绍了温州的鸡蛋饼和鱼丸汤,好几个英国朋友看到这个节目给他打电话,“等疫情过去了,我们一定要飞过来吃。”

来自格鲁吉亚的Neli是浙江大学的一名研究生,读的是中国历史专业。她在浙江“三进三出”,加起来已有4年。“我第一次来中国是2015年,作为交换生,然后回国;2017年我又来中国,然后又回国。2019年我又来了。”Neli笑着说自己也是个“老浙江人”了。

当被问到为何如此执着来中国的原因,Neli蹦出这么一句话:“在中国,杭州是最美丽的城市。”

在杭州生活这么多年,Neli养成了一个习惯,就是与朋友分享她的生活,“我每天都在分享杭州生活的点滴。”

在江心屿游览时,人群中有一个梳着大背头的外国朋友特别显眼。除了偶尔拿起手机拍几张照片,他更多的时候像一个熟门熟路的导游,用英语向其他老外介绍着江心屿。

原来,这个中文名叫张镭的外国人在温州已经生活了5年,按照他的话来说,“江心屿不知道来过了多少次”。

在温州的这些年里,热心的张镭利用工作之余做了一本册子,专门向当地的外国人介绍温州好吃、好玩的“网红店”。他一脸认真地说:“如果来温州玩,吃喝玩乐,找我张镭就对了。”

来自斯洛伐克的女生马妮在浙江大学读心理学硕士。在看古戏台上的木偶戏表演时,马妮全程目不转睛:“太神奇了,我从小到大没看过这样的表演!”

在中国某社交网站上,马妮是一位有着40万粉丝的up主(指在视频网站、论坛上传视频音频文件的人),平时会拍摄分享一些以“外国女生”为主视角的小视频。“这次回去发了在温州的视频,估计很多人会来评论里问我要攻略,哈哈。”马妮说。

本次“打卡中國Daka China”网络国际传播主题活动还揭晓了极具浙江特色的44个“打卡中国”打卡点。接下来,这些国际网络达人将从浙江出发,前往“打卡中国”全国各个打卡点,通过赏美景、尝美食和品文化等多种打卡互动方式,用多媒体记录下浙江之美、中国之美。

What does Zhejiang look like in the eyes of international internet influencers? Is it urban attractions? Is it lifestyles and human stories? Is it local cuisines?

On November 20, “DaKa China”, an international internet communication event, opened in Wenzhou, east Chinas Zhejiang Province. Over 40 Internet influencers from about 20 countries witnessed the opening of the one month media tour, and 44 popular scenic spots in Zhejiang Province were introduced to a global audience at the opening ceremony.

“DaKa” in Chinese pinyin or “打卡” in Chinese or “punch the card” in English, is a Chinese phrase used by social media people, referring to the practice of registering ones presence at a famous location.

From November 20 to 21, the 40 some Internet influencers across the world visited eight places in Wenzhou, launching the national “DaKa China” event.

Some of the international internet influencers have been in Zhejiang for some time. They expressed their passion for China, their second home.

31-year-old Russian Dmitrii Doronin has been in China since 2013. He is an internet celebrity due to the short videos he broadcasts online. The videos are all about his experiences in rural Zhejiang. At the launching ceremony of “DaKa China”, he shared his life in Zhejiang with the international audience. “I have visited almost all rural areas of Zhejiang. Right now I am living in a village,” said the Russian.

Jerry Kowal, an American who is an internet celebrity known for his video blogs about Chinese life on YouTube, interacted through a video app with hosts in Wenzhou, expressing his passion for China and Zhejiang. He said he had a thing with West Lake Fish in Vinegar Gravy, a well known delicacy of Hangzhou cuisine.

Podareva Anastasia, a Russian and an international celebrity in Hangzhou, has been in the city for six years. She considers the city as her second home. “If you come to visit Hangzhou for sightseeing, I can be your tour guide,” says the young Russian woman proudly and confidently.

Alex is from UK. He has been living in Wenzhou for many years as he is married with Chinese wife. He practices Chinese calligraphy diligently. “My father-in-law is an excellent hand at calligraphy,” said Alex proudly.

Alex has started a gourmets tour around Wenzhou on Weibo, a twitter-like popular social media in China. Each episode of the program, broadcast in both Chinese and English, receives about 200,000 to 300,000 hits. The program has turned him into a star in Wenzhou. After watching an episode about the egg cake and the fish ball soup, some of his friends in UK phoned him, saying they would like to fly to Wenzhou for the delicacies after the pandemic was over.

Neli from Georgia is now a graduate student of Chinese history at Zhejiang University. She first came to Zhejiang in 2015 as a student in an exchange program. In 2017 she came to the province again. In 2019, she returned for the third time. Neli said she was an old timer in Zhejiang. Asked why she was so obsessed with Hangzhou, she said Hangzhou was the most beautiful city in China. Nowadays, she shares her life in Hangzhou with friends online. “I write about my life here every day,” said Neli.

Mani from Slovakia is now a graduate student majoring in psychology at Zhejiang University. At a Chinese social media website where she uploads short videos frequently, she has 400,000 followers. “I have just uploaded some short videos about Wenzhou. I think many people will ask me for tour information on Wenzhou, haha,” she laughed.

Taking part in the “DaKa China” program, these internet influencers will visit other locations across China and continue to upload short videos presenting their experiences.

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