The article in Time on October 9th, 2020, "Why Did Trump Run for President" mentions that by 2015, more than a decade removed from the smashing success of The Apprentice, Trumps brand -- always his most marketable and valuable commodity -- was foundering, his golf courses were losing loads of money and he had nine-figure loans coming due. Everything from the early days of Trumps presidential candidacy suggests that this was much more about boosting a brand than any serious campaign to actually wind up as the Republican presidential nominee.He was transformed in the public mind from titan of industry and reality TV star to over-the-hill carnival barker. And worse, he was in dire financial straits, with no obvious prospects to turn things around. Running for president was one of the last cards Trump had to play. His candidacy was borne of desperation, not of a desire to serve.
最新一期的美国《时代》周刊题为《特朗普为何参选总统》的文章称,特朗普最具市场价值的品牌——真人秀节目《学徒》,在十多年前获得了巨大成功,但从2015年开始呈现颓势。此外,他的高尔夫球场亏损严重,还有九位数的贷款也将到期。特朗普竞选总统初期的一切都表明,与其说他在参加共和党总统候选人的严肃竞选,还不如说他是想借此提升自己拥有的品牌。在公众心目中,特朗普已经从一个工业巨头和真人秀明星转变为颓势尽显的“叫卖者”。更糟糕的是,他陷入了财政困境,并且没有迹象显示局面将会扭转。竞选总统是特朗普能打的为数不多的几张牌中的一张。他的参选是出于绝望,而不是为了服务。
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