基于渠道投资的分散决策定价协调研究

郭一鸣

【摘  要】研究开发了两级闭环供应链（CLSC）的定量模型，以研究制造商对渠道投资、定价的决策，主要考虑了产品价格和消费者的敏感性问题，研究了供应链各成员主导情况下的分散决策博弈模型，得出了制造商对渠道的投资与回收率和零售价格成正比这一结论。在研究最佳逆向回收渠道时，由第三方主导的回收模式效率最低，制造商主导与零售商主导两种模式的选择由转让价格决定，如果转让价格超过了每件二手产品的平均回收利润，则零售商领导的逆向物流是最佳的，否则，制造商主导的回收是最佳的。

【Abstract】A quantitative model of two-level closed loop supply chains （CLSC） is developed to study the manufacturer's decision-making on channel investment and pricing， mainly considering product price and consumer sensitivity. This paper studies the decentralized decision-making game model under the condition that each member of the supply chain dominates. It is concluded that the manufacturer's investment in the channel is directly proportional to the recovery rate and retail price. In the study of the best reverse recycling channel， the efficiency of the third-party led recycling mode is the lowest， and the choice of manufacturer led and retailer led modes is determined by the transfer price. If the transfer price exceeds the average recycling profit of each second-hand product， the retailer led reverse logistics is the best， otherwise， the manufacturer led recycling is the best.

【關键词】闭环供应链;供应链协调;渠道投资

【Keywords】closed loop supply chains; supply chain coordination; channel investment

【中图分类号】F830.59                               【文献标志码】A                                   【文章编号】1673-1069（2020）06-0085-04