“中国印象·秀美重庆”走进俄罗斯 文化旅游受追捧签订多项合作协议

贺煜

巴渝文化“行千里”，秀美重庆“致广大”。

由重庆市文化和旅游发展委员会、重庆西永综保区管委会主办，重庆市文化交流中心和重庆泓艺九洲国际文化艺术发展有限公司联合承办的“中国印象·秀美重庆”文化艺术国际巡游活动，于2018年12月7日至12日在俄罗斯圣彼得堡圆满举行。

活动吸引了包括俄罗斯圣彼得堡政府领导，商界、文化艺术界代表，媒体人以及俄罗斯民众等数百人前来参观。重庆的文化、旅游受到俄罗斯民众的高度关注和喜爱。

签订合作意向金额达5000万元

12月10日，“中国印象·秀美重庆”文化艺术国际巡游活动在圣彼得堡俄中商务园举行启幕仪式，中国驻圣彼得堡总领事馆文化领事庄建平、圣彼得堡市外事与外经贸委员会主席格里果里耶夫·叶甫盖尼·德米特里耶维奇、俄罗斯联邦自然科学院院士陈志刚等嘉宾出席，并对活动给予高度评价。

重庆文旅推荐会通过宣传片整体呈现重庆城市形象、旅游风貌、文化特色等，泓艺九洲董事长张航就重庆文旅作了主题推荐讲解。多位重庆企业代表现场推介了重庆文化及工艺产品。参会嘉宾对蓬勃发展的重庆给予赞赏，并被重庆美景和特色文化深深吸引，纷纷表示有意愿到重庆谋求合作机会。会上，重庆代表团与俄方机构达成多项合作协议，总计签订意向金额达5000万元人民币，并举行了合作项目签约仪式及作品赠送仪式。

活动期间，中俄双方主要代表召开了文旅交流座谈会，就中俄文旅发展与项目合作交换了意见，双方均表示将积极促进中俄文旅项目落地实施。

访俄期间，重庆代表团分别赴国际大师联合机构博物馆、列宾美术学院、圣彼得堡美术家协会等地参观访问。中俄文化艺术工作者深度交流与沟通，增進双方了解。

近300件作品亮相城市文旅展览

蜀绣、木雕、漆器、角雕、文创品……近300件作品亮相重庆城市人文旅游综合展览，吸引了特邀嘉宾及俄罗斯民众数百人观看。

活动中，重庆特色文化产品受到俄罗斯民众广泛喜爱，多个俄罗斯商业代表现场咨询订货事宜。其中，一位女企业家与重庆洪源工艺品有限公司总经理夏洪女士深入沟通后，因两人年龄相仿且都喜爱刺绣艺术，当即决定结为姐妹，将联手合作把蜀绣产品推广到俄罗斯。

此次活动还创新采用电视直播模式，特邀圣彼得堡电视台赴活动现场直播，详尽地向俄罗斯观众展示重庆文旅风采。除此之外，俄罗斯外交官电子版、龙报电子版、Metro.fm广播电台、圣彼得堡市政府民族宫官网等平台也作了全面宣传报道。

图片/重庆泓艺九洲国际文化艺术发展有限公司提供

A tour in Bayu culture can offer you a gain in appreciating the beauty of Chongqing.

From December 7 to 12， 2018， the International Culture and Art Tour of "Impression of China， Elegant Chongqing" sponsored by Chongqing Culture and Tourism Development Committee， Chongqing Xiyong Comprehensive Preservation District Management Committee， Chongqing Cultural Exchange Center and Chongqing Gongyi Jiuzhou International Cultural and Art Development Co.， Ltd. was successfully held in St. Petersburg， Russia.

The event attracted hundreds of visitors， including leaders of the Russian St. Petersburg government， representatives of business， cultural and artistic fields， as well as media and local citizens. In particular， the Russian people showed a keen interest in and deep love for  Chongqing's culture and tourism.

Intentional Cooperation Contracts Signed Amounted to 50 Million Yuan

On Dec. 10， the opening ceremony of the International Culture and Art Tour of "Impression of China， Elegant Chongqing" was held in the Russian-Chinese Business Park in St. Petersburg. Guests including Zhuang Jianping， Consulate General of China in St. Petersburg， Grigoriev Eugene Dmitryevich， Chairman of the Foreign Affairs and Foreign Trade Commission of St. Petersburg， and Chen Zhigang， Academician of Natural Sciences of the Russian Federation， attended the ceremony and gave high praise to the activities.

Chongqing Cultural and Tourism Recommendation Conference presented Chongqing's city image， tourism style， cultural characteristics in the form of promotional video. Zhang Hang， chairman of Hongyi Jiuzhou， made a theme recommendation commentary on Chongqing culture and tourism. Many representatives of Chongqing enterprises introduced Chongqing cultural and technological products during the conference. Participants appreciated Chongqing's vigorous development and were deeply attracted by its beautiful scenery and unique culture. They expressed their willingness to seek cooperation opportunities in Chongqing. During the meeting， the Chongqing delegation entered into a number of cooperation agreements with Russian institutions， with the intentional contracts totaling 50 million yuan， and the signing ceremony for cooperation projects and gift works giving ceremony were held.

During the event， the main representatives of China and Russia held a symposium on cultural and tourism exchanges and exchanged views on Sino-Russian cultural and tourism development and project cooperation. Both sides indicated that they would actively promote the implementation of Sino-Russian cultural and tourism projects.

During the stay in Russia， the Chongqing delegation have visited the Museum of the International Masters Association， the Repin Academy of Fine Arts and the St. Petersburg Artists Association. Chinese and Russian cultural and artistic workers have conducted in-depth exchanges and communication to enhance mutual understanding.

Nearly 300 Pieces of Works Were Displayed in the City Cultural and Tourism Exhibition

Nearly 300 works， including Shu embroidery， wood carving， lacquerware， horn carving， literary works， were displayed in the comprehensive exhibition of Chongqing's urban humanistic tourism， attracting special guests and hundreds of Russian citizens.

During the activities， Chongqing's characteristic cultural products enjoyed great popularity among the Russian people， and many Russian business representatives consulted on-site about the orders. Among them， after deep communication， a female entrepreneur and Ms. Xia Hong， general manager of Chongqing Hongyuan Handicraft Co.， Ltd. immediately decided to make good sisters because they were of the similar age and both loved embroidery. They then intended to work together to introduce Shu embroidery products to Russia.

The event also adopted an innovative mode， namely， live television. St. Petersburg TV was invited to broadcast the event on site to introduce the cultural and tourism style of Chongqing to Russian audiences in detail. In addition， electronic versions of Russian Diplomats and Dragon Newspaper， Metro. FM Radio Station， official website of St. Petersburg Municipal Government National Palace and other platforms also made comprehensive publicity reports.

Photo/Chongqing Hongyi Jiuzhou International Cultural and Art Development Co.， Ltd.