24克拉公司——球鞋金库

类别: 室内设计 | 商业空间

设计师/ 设计团队：Carmelo Zappulla & Chu Uroz

从2005年开始，24 Kilates公司已经逐渐改变了街头艺术时尚的面貌。Kilates不仅仅是一家服装店，更是一处为顾客精心优选时尚服饰并将其作为珍贵艺术品进行展示的场所。这一公司品牌的名称已经很好地暗示了它的理念，因为24k金是能在商店里找到的最纯净、最有价值的材料。该品牌以其大量的原创和引人注目的运动鞋而闻名于世。在构思专卖店设计方案时，首先了解一个特定品牌想让顾客享受何种购物体验是十分必要的。设计方案涵括从进店的那一刻起一直到找到最符合理想要求商品的整个顾客旅程。店面内部看起来就像一个装满保险箱和保险柜的专属金库。室内的主要装潢特征能够让人们想起保险柜的金属门，并能突出显示这一品牌的标识。出售的鞋子被放置在拥有不同搭配和构造的储物柜中。这使得顾客无法马上看见被隐藏起来的商品，继而激发顾客寻找、发现商品的兴趣。该项目共设有两大特色区域：第一个是金色风格的产品展示厅，在这里能够让人想到公司的名字；第二个区域则是顾客试穿从金色展示厅所选取鞋子的地方。在试穿区会不定期举办音乐活动和DJ表演。

Since 2005, the company 24 Kilates has been changing the street art fashion scene. Kilates is not just a common clothing shop, but also a place where clothes are carefully selected and presented as precious art pieces. The name of the brand is already suggestive of its philosophy, as 24-carat gold is the purest and most valued material to be found in the store. The brand is known worldwide for its large selection of original and eye-catching sneakers. When conceiving exclusive retail stores, it is necessary to understand what is the shopping experience that a particular brand wants its customers to enjoy. Designing the customer journey from the moment it enters the shop to the moment it meets the product offers the opportunity to involve the customer on an emotional level. The interior looks like an exclusive treasury filled with safes and safety boxes.The main installation of the interior recalls the doors of a safe and features the logo of the brand. Shoes are arranged in lockers which have different con figurations and structures. This helps hide products from customers' view for a while, which invites customers to discover products. The project features two areas: the golden one, which recalls the name of the company and hosts the showroom in which products are shown and the second where customers can try the shoes they have previously selected in the golden area. This area, occasionally, also features music events and DJs'performances.