Strategies of Developing a Healthcare Resort

R ecently,the Chinese government vigorously made policies to promote TCM and the Healthcare industry on a national scale.The local government also actively makes medium and long-term plans regarding the development of TCM and the healthcare industry in terms of infrastructure construction,investment attraction,and think tank organization, thus promoting Shennongjia into a famous TCM Healthcare Resort.

To promote the development of the healthcare industry,the local government practically formulated 15 specific projects,including a demonstration area of TCM tourism,a demonstration base of healthcare,healthcare towns,a TCM health forum and leading enterprise cluster, a center of prevention treatments of disease with Chinese medicine,exhibition halls of TCM culture,gene banks of TCM resources, and high-quality farms of Chinese medicinal plants;the formation of the TCM Industry Association;the assemblage of a TCM expert team, and development of products on healthcare and TCM culture.

The market share is on the rise since many companies have now settled here.Juneng Pharmaceutical Co.,Ltd.is now a stable operation.Shennongjia Daodi TCM Industry Limited Company,co-established by the local government and Wuhan Jiabowen Industry Investment Company was set up;Zhong’ai(Shennongjia) Sojourn and Health Development Co.,Ltd.,under the supervision of Zhong’ai Group was founded here.In addition, the local government signed agreements with Shandong Shenyu Group,Shenzhen Jiadao Capital,Beijing Tcmages Pharmaceutical Co.LTD,and Risesun Group;meanwhile the government reached a preliminary agreement of investment with Taihe Hospitaland MCC Huatian Group.

At the same time,the local government has been engaged in the introduction of national key projects,integration tourism resources,medical and agricultural resources,and deep integration of industries under the banner of a“Healthy Shennongjia.” Furthermore, it greatly accelerated the construction of Chinese medical facilities, upgraded the Muyu Traditional Chinese Medicine Hospital with a focus on he alth-maintenance and treatment.Many TCMdemonstration bases have been established here,such as Xiaojiu Lake Medicine Village,Batao Medicine Village,Cradle Lake Medicine City,Longjiangping Health Village, Muyu Aromatic Street,Zhong’ai Health Endowment Station,and so on,boosting the healthcare industry and tourism. Also, the local government developed an agricultural model of combining bases, corporations, cooperatives, and farmers to integrate the traditional healthcare industry and agriculture.It has also pushed forward the construction of a health tourism integrated health projects containing TCM elements,such as offering sacrifices to the ancestors of traditional Chinese medicine,reading pharmacopoeia, eating healthy food,and visiting pharmaceutical markets,into the development of high-quality tourism routes so as to promote the integration of the traditional Chinese medicine industry and the tourism industry.base for traditional Chinese medicine,and

Shennongjia Health Development Company was founded and settled in the industrial park; a standardized TCM medicine base occupying 5,000 mu has been constructed;and a research institute of TCM industry has already been established.Both the reorganization of Juneng Pharmaceutical Co.,Ltd and the construction of Panshui Health Resort are scheduled for future development.

松柏镇全景(陈金武摄)A panorama of SongbaiTown(Photo by Chen Jinwu)

康养圣地规划雏形

党中央、国务院及各部委密集出台推进中医药及药老养生产业发展政策，林区党委、政府将抢抓机遇，积极作为，制定中医药及养老养生产业发展中长期规划，加快推进基地建设、招商引资、智库建设等工作，力争早日把神农架建设成为中医药康养圣地。

林区结合实际，科学规划中长期产业发展途径，抓好“十五个一工程”，推动康养产业发展。该工程涵盖中医药健康旅游示范区、康养示范基地、健康特色小镇、中医药大健康论坛、龙头企业集群等的打造；中医药治未病中心、中医文化展示馆、中医药种质资源基因库、优质高效的种植板块等的建设；医药产业协会的组建；中医药专家的汇聚；养老养生产品和文化产品的开发等方面。

林区成功引入多家企业，市场主体不断壮大。在聚能药业稳定运营之后，林区与武汉嘉博文产业投资公司合资，组建神农架道地药材产业发展有限公司，中爱集团独资建成中爱（神农架）旅居康养发展有限公司，林区还与神宇集团、深圳嘉道资本、北京康仁堂、荣盛集团等签订了合作框架协议，并与十堰市太和医院、中冶华天集团初步达成投资意向。

与此同时，林区聚力推进落地重点项目进程，整合资源，旅医农联动，围绕打造“健康神农架”主题，促进产业深度融合。加快中医医疗机构基础设施建设，升级木鱼中医院，促进医养结合；打造小九湖药谷、巴桃园药谷、摇篮湖药都、龙降坪健康谷、木鱼香溪一条街和中爱健康养老驿站等一批有影响力的中医药养生保健服务示范基地，促进养老养生产业与旅结合；同时发展“企业+合作社+农户”订单农业模式，推进药材基地建设，促进中医药产业与农业结合；再者，推进中医药健康旅游基地建设，把祭药祖、读药典、品药膳、逛药市等饱含中医药元素的康养项目融入到精品旅游线路开发，促进中医药产业与旅游业的深度融合。

目前，神农架健康产业发展公司已完成组建并入驻产业园区；5000亩中药材标准化示范基地已完成建设；神农架中医药产业研究院也挂牌成立并开展工作。聚能药业公司重组、以及盘水康养小镇打造等项目有条不紊地推进中。