China Fashion Week 2018/19 A/W:Fashion, style,and mien

2018-08-23 17:23
China Textile 2018年5期

China Fashion Week (2018/19 A/W) was wrapped up with elegant music slowly stopping at 751D· PARK on April 1st, 2018 in the warm but still cold spring day, steadily taking a new step after its 20th anniversary.

The designers who are walking in the forefront of the Chinese fashion industry and representing the backbone of the creative design of the Chinese fashion industry, such as Ji Wenbo, Yang Ziming, Wang Yutao, Liu Wei, Chen Wen, Wang Tao, Grace Chen, Lan Yu, Deng Zhaoping, Hu Sheguang, and many young and emerging designers, as well as the pioneering design brands DOUBLOVE, theMSLAN, HELY&SHANGSHOU;, O`docw, LASOMBRA, etc. Were released at the trendy landmark Sanlitun Taikouli. A total of 63 fashion shows were held to show the world the new look of the “new era” of Chinese fashion.

Teamed up with the CCAGM, China Fashion Week introduced The Orange of Sanlitun Taikoo Li, Galeries Lafayette, and other famous business circles, the fashion landmarks in Beijing, as the show scenes, following Parkview Green and China Central Place, so as to make fashion and business further integrate more closely and expand the contemporary fashion culture and creative design into the society, by covering nearly all fashion landmarks in Beijing, building DHUB, 10+3 SHOWROOM, and other platforms for landing commerce, and facing the public with the brand promotion mode of “showing what to be bought”.

As a designers platform with unique business value in China Fashion Week, the DHUB created an internationalized comprehensive service platform, integrating multiple functions such as product purchase, business negotiation, channel development, trend release, brand promotion, cross-border cooperation and technical exchanges, at Sanlitun Taikoo Li and 751D?PARK, the two trend landmarks in Beijing, where the excellent works from more than 50 domestic and foreign designer brands were showed.

As an entity interactive platform integrating multiple functions including modelling matching, static display, fashion show, product order and dialogue salon, 10+3 SHOWROOM Young Designer Base Plan made the 7th stage pose by means of linkage with the business circles, directly facing consumers. 13 10+3 SHOWROOM designers participating in this show presented several categories covering mens wear, womens wear, parent-child clothing, shoes, bags and suitcases, etc. and have different brand styles, integrating the traditional culture and international diversified design style.

Today, China Fashion Week has become more diverse in terms of presentation form. In addition to launch of new products, fashionable activities in more various forms are used to support the Chinese fashion industry practitioners to express their fashion attitude to the world, and continuously advance and change with the development of the times so as to meet the requirements of different fashion elements for the Fashion Week as a comprehensive platform.