Adapting to Change

By+Zheng+Fengtian

THERES always good news for farmers and the rural community at the beginning of the year. This year is of no exception. On February 5， 2017， the Central Committee of the Communist Party of China and the State Council jointly released this years “No.1 Central Document，” entitled Opinions on Deepening Supply-Side Structural Reform in Agriculture and Accelerating the Cultivation of New Growth Engines for Agricultural Reform and Rural Areas. This is the 14th straight year that the“No.1 Central Document” targets agricultural and rural development and farmers.

The “No.1 Central Document” is the name given to the first policy statement released by central authorities in the year and is seen as a major indicator of policy priorities. This year， the main goals of the document are to push forward the supply-side reform in the agricultural sector and increase the sectors comprehensive benefits and competitiveness.

Developing multi-functionality

One of the breakthroughs of this years document is its suggestion to promote new industries and new business modes to push forward the supply-side reform in the agricultural sector. The new modes mainly refer to the promotion of rural multi-functionality. Indeed， in recent years， the international academic community has identified four functions played by rural areas. Out of these， Chinas rural areas only have two.

Traditionally， rural areas were mainly places for agricultural production and residential communities of farmers. These two traditional functions are given full play in Chinas rural areas. However， rural areas can have more diverse functions and become the “back garden” of urban areas. They can be places for tourism， as well as the development base for the cities nursing-home industry. These two new functions are already very mature in developed countries， but in China， in spite of great potential， there is still a long way to go to develop the two directions.

With this in mind， the Central Government is laying emphasis on the promotion of new industries and new business modes in the agricultural sector. The new functions are expected to become a new source of rural areasrapid growth.

Chinas rural natural landscape， local culture and specialty products are very attractive for tourists. Every year， a large number of urban residents travel to rural areas. But many of Chinas villages with beautiful scener- ies remain unknown to the outside world. Though some villages have good natural sceneries， due to insufficient capital investment and inadequate infrastructure and maintenance， the tourism attractiveness of these villages remains unsatisfactory. Therefore， Chinese villages should pay more attention to multi-functional development in various aspects， including promotion and infrastructure construction， in their future development process， so as to transform from places of agricultural production to places of leisure tourism and nursing care.

Supply-side reform

Another highlight of the document is the implementation of a green mode of production to promote sustainable agricultural development. This mainly involves strengthening environmental protection of the agricultural production areas. At the same time， efforts should be made to implement environmentally-friendly production practices， prevent and control environmental pollution， and increase the output of high-quality products which are in line with market demand.

Chinas current agricultural structure is sufficient to meet its needs of food and clothing. In its current stage， producing the largest output possible has basically become the goal of agricultural production. But China now has 300 million people who can be considered as well-off consumers， and they have higher and diverse standards for food products. Thus， consumers demand for highquality and green agricultural products has significantly increased.

To meet these growing needs， it is essential to conduct supply-side reform in the agricultural sector and adjust agricultural production.

Take wheat as an example. In the past five years， Chinas wheat production has grown at a rate of more than 2.5 million tons per year. From the perspective of supply and demand， Chinas total wheat production and consumption are essentially balanced， and sometimes even there is a slight surplus. For a long time， the goal of Chinas wheat industry was to increase wheat production， mainly for making noodles and buns. As a result， the production of gluten-rich wheat， which is used for making breads and cakes， has been somewhat neglected.

However， the younger generation of Chinese， under the influence of the Western way of life， has developed a taste for bread and cakes. As a result， peoples demand for gluten-rich wheat has grown rapidly in recent years， leading to an annual import of over 2 million tons of high-quality wheat. To solve this new imbalance， it is necessary to improve the agriculture supply and marketing system.

The current wheat supply and marketing system runs like this： farmers plant and harvest wheat， and then sell it to intermediary agents， who then resell the produce to the state-owned grain reserve system or processing enterprises. This system is suitable for the general needs of wheat production， but it doesnt work when the market has a high demand for specific kinds of wheat， such as gluten-rich wheat.

Because high-quality wheat cannot always generate high revenue and its output is not guaranteed due to poor technology， farmers are unwilling to take the risk to try new varieties. They prefer to plant traditional wheat， which they know they can always sell to the state-owned grain reserve system.

Hence， it is urgent for China to develop a high-quality wheat planting base. A solution to counter the problem would be to establish a wheat grading， purchasing and storage system on the basis of quality indicators. Unfortunately， at present， China has yet to establish such a system.

Learning from experience

Yanjin County， located in central Chinas Henan Province， is a good example of developing high-quality wheat.

At present， the county has 500，000 mu （33，333 hectares） of high-quality wheat. On May 17， 2016， Chinas High-Quality Wheat Industry Technology Innovation Alliance was established by the county， with the main purpose of further increasing the growing of highquality wheat. The county also supported the creation of Xinxiang Wheat Industry Group， which then established two industrial chains： flour-noodles-pastry-frozen food chain and liquor-packaging-labelling-logistics chain. This mode is an innovative way of encouraging the upgrade of Chinas wheat production.

Processing enterprises are also looking for solutions to improve their products with high-quality wheat. Jinmailang Foods Co. Ltd.， a famous Chinese instant noodles manufacturer based in Hebei Province， launched the Jinmailang High-Quality Wheat Project in 2005. It created a 1-million-mu （66，666-hectare） agricultural demonstration park in Longyao County of Hebei Province.

“We developed high-quality wheat and raised the income of local farmers. We believe good crop variety is very good for farmers，” said Fan Xianguo， Chairman of Jinmailang Group.

Despite these achievements， there is still a long way to go for a full-scale upgrade of high-quality wheat production in China， with the biggest difficulties - such as breeding system reform - still ahead of us.