广告应用类阅读理解例析

方正

广告应用类英语考题已经成为新高考的热点内容。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。广告因为其目的是要在短时间内说服顾客，因此一般篇幅较短，内文多用短句。这种要求造成广告应用类文章里缩略词、独词句、祈使句、省略句比较多，在句子理解上有一定困难。另外因为涉及具体的产品，往往人名、地名、专有名词较多。题目设置较容易。

做此类题目要注重特定细节的筛选、类比、综合。

例1  Google has kicked off Google Science Fair （GSF） 2014， its an annual online competition for bright， creative and ambitious teenagers who want to change the world with science. While the project is led by Google， it also has the backing of the Lego Group and world-famous publications National Geographic and Scientific American. The competition is open for students aged 13 to 18， who can sign-up now， form a team and begin working on a submission.

The winner will be rewarded with a ten-day exploration to the Galapagos Islands aboard the National Geographic Endeavor， as well as a VIP tour of “Spaceport America” in New Mexico. Google is also throwing in a $50，000 scholarship and $10，000 for the winners school to purchase cutting-edge science lab equipment.

Google suggests that each project should be “an in-depth investigation of a science question or engineering problem”， but otherwise， its up to students to pick and develop an idea that follows the competition rules.

Completed projects need to be submitted by May 12， 2014 at 11：59 PDT. Google will announce the regional competitors in June， ahead of global finalists in August and the competition winners in September.

Interested？ Here are the rules.

If you want to enter the competition as an individual （个人）， you should register first. Complete requested information about yourself and your project in the registration section before creating your project. You may edit this later. Click the box stating that you have read， accept， and agree to be bound by these Official Rules and Terms.

Upon completion of registration you may begin working on your project. The project must follow the technical， creative， and legal entry requirements set out in these Official Rules and the Googlesciencefair.com Site. You will be required to complete all sections of the Project Site.

You may begin working on your project after completing the registration process， however， you may not submit it for judging until you have requested and received parental consent （允许）. Once you have done this， your parent or guardian will receive an email from Google with instructions on how they can give their consent for you to participate. The project will not be judged unless this consent is received.

63. From the first paragraph， we can learn that      .

A. GSF is a science competition

B. teenagers should form a team

C. every teenager can take part in it

D. GSF is organized by Google alone

64. What is mainly discussed in the last paragraph？

A. Parental consent.    B. Submission time.

C. Registration process.    D. Project requirements.

65. If you plan to enter GSF alone， you      .

A. should create your project first

B. you neednt follow the official rules

C. you should provide some personal information

D. your should start your project before registration

66. The main purpose of the passage is to      .

A. offer tips on how to enter GSF

B. provide information about GSF

C. persuade teenagers to enter GSF

D. show teenagers the importance of GSF

解析  本文介绍了Google公司组织的一项活动，并详细说明了如何报名参加这样的比赛以及注意事项等。

63. A。推理题。根据第一段第1句可知，这是一个为那些想用科学改变世界的年轻人举行的网络比赛。根据第6段第1句可知允许个人参赛，form a team不是必要条件。

64. A。段落大意题。根据最后一段第1句可知如果父母不允许你参加，你是没有机会去参加这样的比赛的。所以本段主要讲述的就是参赛者要获得父母的许可。其他选项所讲的内容都在文章的其他段落。

65. C。细节题。根据文章第6段第2句可知报名的时候，你需要提供一些你自己的个人信息。

66. B。推理题。文章第1段第1句提到了这样的一个竞赛，然后在接下来几段里详细叙述了如何报名参加以及注意事项。由于如何参加比赛只占一半左右的篇幅，因此不选A项，CD明显不对。

点拨  1. 做题时要注意联系上下文，不要轻易下判断。例如第63题CD两项都能轻易排除，A项正确是确定的，很多同学可能看到第1段的最后一句觉得B项好像也正确。这个时候不能慌张，要在下文中排除有疑问的答案。应对细节类考题，要特别注意文中如before，after之类的介词，以准确判断行为的节点。

2. 注意对应词语的复现。比如第65题，题干是If you plan to enter GSF alone，对应倒数第3段If you want to enter the competition as an individual。alone和individual是近义复现关系，说的都是个人参赛。因此看到题干就应该能定位到If you want to enter the competition as an individual。

难句解析

Once you have done this， your parent or guardian will receive an email from Google with instructions on how they can give their consent for you to participate.

一旦你做了这件事情，你的父母亲或者监护人就会收到一份Times New Roman公司的邮件，里面有关于他们如何允许你参加的说明。

本句中有一个with的复合结构：with instructions on how they can give their consent for you to participate. 其基本结构为：with+宾语+宾语补足语。宾语补足语可以是名词、代词、形容词、副词，现在分词，或者过去分词，也可以是不定式，对宾语的情况进行补充说明。当做宾语补足语的动词与宾语构成被动关系的时候，使用过去分词的形式;当二者构成主动关系的时候，使用现在分词的形式。要特别要注意with的复合结构经常与独立主格结构转换使用。

例2  We offer a full range of services to make your IKEA experience more complete：

Old Kitchen Removing Service

Are you going to buy a brand-new kitchen in IKEA？ So how to do with your old kitchen at home？ Dont worry！ IKEA is now providing professional dismantling and removing service for old kitchen to you. By this service you can have your new kitchen at home easily. （For service detail and charge please go to the staff of kitchen department.）

Transport Service

Need a way to get your new home-furnishings home？ You can rent a transport or hire us to deliver it for you. Just talk to our Customer Service department for details.

Return Policy

As long as the items are undamaged， unassembled and unused， you could return them in their original package within 60days （IKEA FAMILY member within 180days） together with your original receipt/invoice （bank card POS receipt is needed if you have paid this way）， we will refund you the same way as you have paid.

Sorry， we cannot accept exchange or return of food， plants， liquid bathing products， AS-IS products， customized products， kitchen electrical appliance and all products that have already been cut， sewed or painted. “The exchange and return policy above applies only to the products purchased from IKEA stores in mainland China.”

IKEA Restaurant/Café

The restaurant/ café serves both classic Swedish dishes and local favorites， and is one of the most popular areas of the whole IKEA store. Shopping at IKEA is fun and offers great value， but can also be hard work， so stop by and treat yourself to a refreshing drink and a bite to eat.

44. The underlined word “dismantling” refers to       .

A. taking apart B. making up

C. picking up D. leaving off

45. What can we learn from Return policy？

A. Any product bought can be returned if they are undamaged.

B. The store pay back your money in cash whatever way you use.

C. The valid time for return service is within 180 days.

D. The return service only goes for IKEA stores in mainland China.

46. Which of the following is not mentioned in the passage？

A. Your new kitchen is available in an easy way.

B. The furniture can be transported to your house.

C. They have flexible payment choices.

D. You can enjoy delicious food in IKEA.

47. The passage is probably taken from      .

A. a guide B. a travel book

C. a newspaper D. a magazine

解析  本文是宜家家居（瑞典公司）的一则广告，告诉我们宜家具体提供哪些服务。

44. A。推理题。根据第一部分中So how to do with your old kitchen at home？ ... 可知本部分是关于处理旧厨房的工作，首先就是要拆除（take apart）旧厨房，然后才可以清理。其他选项不合语境。

45. D。细节题。根据第三部分最后一句可知这样的政策只适用于中国大陆，故D正确。根据return policy的第2段Sorry， we cannot accept exchange or return of food， plants ... 可知退货有严格的范围限制，A项不对。根据return policy的第1段可知退款的方式是由付款的方式决定的，而付款方式包括刷卡，所以B项说“不管是怎么付款的，退款都用现金”是不对的。同样根据return policy的第1段可知，普通顾客的有效退货期限是60天之内，宜家会员是180天之内，所以C项不对。

46. C。细节题。根据By this service you can have your new kitchen at home easily.可知A项在文章中被提及。根据You can rent a transport or hire us to deliver it for you.可知B项内容在文章中提及。根据The restaurant/cafe serves both classic Swedish dishes and local favorites可知D项内容在文章中被提及了。只有C项文章没有涉及。

47. A。推理题。本文是宜家家居的一则说明，告诉我们宜家有哪些具体的服务，属于guide（指引）。

难句解析

As long as the items are undamaged， unassembled and unused， you could return them in their original package within 60 days together with your original receipt/invoice， we will refund you the same way as you have paid.

只要物品没有被破坏、组装和使用，在60天内您带着原始的收据和包装退回，我们就会按照您付款的方式将钱退回给您。

as long as引导的是一个条件状语从句，使用一般现在时代替将来时，后面的主句使用一般将来时，同时后面句中还有一个方式状语从句as you have paid。

点拨  本篇阅读理解相对简单。细节题都可以直接得出答案，不需要推理，答题时定位准确即可。解答词义猜测题要注意结合语境。文章出处题的解答主要靠同学们对文体常识的把握。