ＩＮＶＩＳＴＡ：Ｅｍｂｒａｃｅｓ Ｏｌｙｍｐｉｃ Ｗｉｔｈ Ｎｅｗ Ｍａｒｋｅｔｉｎｇ Ｓｔｒａｔｅｇｙ

The 22nd China Sports Show, which was held at China InternationalCenter in Beijing, started from the 29th of May until June 1st. Onehighlight of the show is the promotion of the Olympic-related productsand concepts. Olympics fever is taking over China - many companiesare hoping to get a share of the profits of this round of boom and somerelated businesses.