摘要:21世纪的竞争是供应链之间的竞争,从属于供应链的营销活动和物流活动的整合将实现顾客价值和整条链价值的最大化。本文从供应链管理一体化的基础上探究营销运作新技术策略。
关键词: 供应链管理; 营销;一体化
中图分类号:F252文献标识码: A
Discussing the Marketing Operation Technique of the Supply Chain Management Integral Whole Turns
Zeng Jiewen
Abstract:The competition of 21 century is the competition between supply ch