随着老年人口数量的不断增加和人均预期寿命的延长,以及针对老年人社会保障体系的不断完善,老年旅游市场前景广阔。前不久出台的《乐享银龄,探讨中老年旅游消费趋势——2024年中国银龄旅游专题报告》显示,中老年群体是旅游市场重要客源且需求旺盛,旅游市场在不断注入潜在客源。
The elderly tourism market enjoys broad prospects, as the the elderly population increases continuously while life expectancy extends, and the social security system for the elderly has been constantly improved. The \"Enjoying the Silver Age: An Exploration of the Senior Travel Consumption Trends–2024 China Senior Travel Special Report\" released recently shows that the middle-aged and elderly group is an important source of customers in the travel market with strong demand, and the travel market is continuously gaining potential customers.