中国年轻人转向在线流媒体赚钱

黄连英

Many young Chinese are increasingly turning to online streaming as a way to earn money while selling products for major companies. The job involves livestreaming on popular social media services in China. A person leading such livestreams is known as a host. The goal is to persuade users to spend money with large brands such as Under Armor， Lancome and Hugo Boss.

One such streamer is 28-year-old Zhang Jinyu， a former model who studied fashion in college. She told reporters from Reuters news agency she has already completed hundreds of hours of live streams to publicize products for YSL Beauty and other brands. Zhangs livestreams can involve her continuously speaking on camera for up to six hours.

Reuters reports that Zhang is one of millions of young Chinese currently facing record youth unemployment of more than 21 percent. Livestreaming sales is one way social media users can earn money without having to get a full-time job.

“For livestreaming， the threshold to enter the industry is very low，” Zhang said. “I can pick up my phone and Im livestreaming.” She noted， however， that livestream selling is now very competitive， making it difficult for newcomers to gain a following. “If you can persevere， you can get better and better，” Zhang said.

Zhang is not alone in her desire to make livestream hosting a career. A recent public opinion study asked more than 10，000 young people on Chinas social media service Sina Weibo how they feel about the issue. More than 60 percent said they would be interested in working as an internet influencer or livestreaming host. The COVID-19 pandemic helped lead livestreaming sales growth that brought in about $480 billion in China last year.

That growth led to a series of agencies being created that aim to train new hosts and connect them with established brands. Shining Li， for example， is vice president of Romomo. She told Reuters she thinks livestreaming is currently “one of the most important methods of communication” for the international brands she works with.

（材料來自51VOA网站，有删改）

1. What is the authors purpose in mentioning Zhang Jinyu？

A. To praise her achievements as a livestreaming host.

B. To attract more young people to join in online streaming.

C. To prove many young Chinese like working as a livestreaming host.

D. To show many young Chinese are earning money by online streaming.

2. What can be learnt about Zhang Jinyu according to the passage？

A. She is diligent and intelligent.

B. She is diligent and perseverant.

C. She is easy-going and perseverant.

D. She is easy-going and warm-hearted.

3. What does the underlined word “threshold” in Paragraph 4 mean？

A. Ticket.   B. Price.   C. Beginning.   D. Charge.

4. Which of the following isnt mentioned about livestreaming？

A. Livestreaming selling isnt full of much competition.

B. Livestreaming selling can help the unemployed earn money.

C. Many young Chinese people want to be livestreaming hosts.

D. The COVID-19 pandemic led to livestreaming sales growth.

1. D。解析：推理判斷题。材料第一段第一句提到“越来越多的中国年轻人将在线流媒体作为一种赚钱渠道”，结合材料第二段第一句中的“One such streamer is 28-year-old Zhang Jinyu”，我们可知，作者采用例证法，旨在说明越来越多的中国年轻人通过在线流媒体赚钱。故选D。

2. B。解析：推理判断题。材料第二段第二句提到“她已经完成了数百小时的直播”，由此可知，她是个坚持不懈的人；材料第二段第三句提到“她可以连续播上6个小时”，由此可知，她是个勤奋的人。故选B。

3. C。解析：词义猜测题。材料第四段中画线词所在句子的大意为“张说进入直播这个行业的门槛非常低”，由此可知，“threshold”应有“起点，门槛”之意。故选C。

4. A。解析：细节理解题。根据材料第四段中的“that livestream selling is now very competitive， making it difficult for newcomers to gain a following”，我们可知，现在的直播带货竞争非常激烈。A选项内容与之相反，故选A。