山東是黄河流域农耕文明的重要发源地,这里特有的自然禀赋,造就了齐鲁大地丰富的地理标志资源。
近年来,山东聚焦打造乡村振兴齐鲁样板,把地理标志产品作为重要资源要素,强化规划引领和全链条保护,培育发展了一大批“名、特、优、新、稀”的地理标志产品、知名地标品牌和特色产业集群,全省地理标志申请量和持有量一直位居全国前列。截至2022年底,全省累计注册地理标志商标905件,累计批准地理标志产品82个,总量位居全国首位;全省地理标志专用标志使用市场主体1255家,总产值402.51亿元;建设国家级地理标志产品保护示范区5个,省级地理标志产品保护示范区14个。
各地市依托地理标志产品,不仅用质量和品牌,兴旺了产业、造福了百姓,打造了一张张特色经济的亮丽名片,而且用带着浓郁乡味的地理标志产品,打磨出一枚枚“记得住乡情、留得住乡愁”的地方文化标签,愈发彰显出地理标志产品在乡村产业振兴、文化振兴中的创新力、承载力。
为更好地普及宣传山东省地理标志产品,提升“好品山东”社会影响力,山东省知识产权事业发展中心对“好品山东”区域类产品中25个地理标志产品进行了公益调研与资料梳理,编写了《“好品山东”地理标志产品图册》,共收录烟台苹果、龙口粉丝、金乡大蒜、日照绿茶、潍县萝卜等25个“好品山东”地理标志品牌产品,全面展示了山东独特资源优势、文化底蕴和乡土魅力,为更多的人了解山东、感知山东、爱上山东,打开一扇直抵心灵的窗。
一方水土,生发一方物产,养育一方人民,涵养一方文化。齐鲁大地,有看不尽的好山好水,有尝不够的好物好品,有璀璨夺目的历史文化,有深深印刻的红色基因,有忠诚质朴、大爱大勇的人民。山东地理标志产品,来自这方水土的滋养,饱浸着这方人民的真情,蕴含着这方文化的传承。每一个山东人都有责任把山东地理标志产品保护好、发展好、宣传好,让更多的山东地标产品惠及千家万户,绽放出乡村振兴齐鲁样板最美丽的“地标之花”。
编辑/郭晓娟
Shandong is an important birthplace of the farming civilization in the Yellow River basin. Its unique natural endowments have nurtured the rich geographical indication resources on the land of Shandong.
In recent years, focusing on building a Qilu Model for Rural Revitalization, with geographical indication products as an important resource factor, Shandong has intensified planning guidance and full chain protection, cultivated and developed a large number of “famous, special, high-quality, new and rare”geographical indication products, famous geographical indication brands and characteristic industry clusters, and remained in the front rank of the country in terms of the number of geographical indication applications and holdings.
By the end of 2022, Shandong had a total of 905 registered geographical indication trademarks, and 82 approved geographical indication products, ranking first nationwide in terms of the total number; had 1,255 market entities using special geographical indications, with a total output value of RMB 40.251 billion; built five national demonstration zones for protection of geographical indication products, and 14 provincial demonstration zones for protection of geographical indication products.