弹幕闯进年轻人的生活:超八成Z世代享受弹幕狂欢

2023-05-30 22:19奇速英语国际教育研究院
求学·理科版 2023年1期
关键词:弹幕研究院年轻人

奇速英语国际教育研究院

Huang Xiaobei is a university student in south China’s Guangxi Zhuang Autonomous Region. She first came into contact with bullet-screen (弹幕) comments when she was watching a Chinese movie. At that time, she couldn’t close the comments on the web page, so she was forced to watch them. However, after this experience, Huang Xiaobei considered this form of interaction to be very interesting. Like Huang Xiaobei, many college students find themselves interested in bullet-screen comments when watching videos.

86.43 percent of Chinese college students prefer the interaction with other viewers and enjoy bullet-screen comments when they watch videos; 75.13 percent of them believe that these comments can bring them happiness, according to a survey. A questionnaire (调查问卷)  survey on “Generation Z bullet-screen comment culture” has interviewed among 1,976 college students across the country. Generation Z often refers to the generation that was born between 1996-2010. The survey results showed that 61.34 percent of the respondents (调查对象) often choose to enable the function of bullet-screen comments when watching videos. However, 38.66 percent prefer not to; the main reason is that these comments may obscure the pictures and affect the visual experience. Meanwhile, according to the survey, 67.27 percent of the young people regard bullet-screen comments as a way to express their views; 63.05 percent of them believe that the comments serve as a good supplement to the video content, and 53.19 percent of respondents express a belief that bullet-screen comments help them find like-minded people all over the world regardless of time and space.

After a certain period of development and changes, bullet-screen comments have been widely adopted by mainstream video websites, and become a way of interactive communication with a high degree of public acceptance and recognition, according to Professor Ma Zhonghong from Phoenix Communication College of Soochow University. “Now bullet-screen comments have been available for video programs on all major platforms,” said Professor Ma Zhonghong, adding that the comments have progressed from a simple tool initially to a unique culture.

1. Why did the writer mention Huang Xiaobei?

A. To explain bullet-screen comments.

B. To make the passage impressive.

C. To show us university life.

D. To bring up the topic.

2. What does the underlined word “obscure” mean?

A. Prevent it from being seen properly.

B. Make it difficult to smell quickly.

C. Prevent it from being heard completely.

D. Make it hard to deal with easily.

3. What can we know from the questionnaire survey?

A. It was aimed at people who were born after 1990.

B. About 764 respondents enjoy bullet-screen comments.

C. Bullet-screen comments are helpful in some ways.

D. All respondents like watching videos.

4. What is Ma Zhonghong’s attitude to bullet-screen comments?

A. Disapproving. B. Favorable.

C. Uncaring.    D. Ambiguous.

參考答案:1. D 2. A 3. C 4. B

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