读懂诗画浙江

文/ 陈 宁

夜幕降临，华灯初放时的京杭大运河终点—拱宸桥。董旭明/摄The night view of Gongchen Bridge, which marks the end point of the Beijing-Hangzhou Grand Canal. Photo by Dong Xuming.

今天的你，能读懂浙江吗？

记得今年六月，一条备受瞩目的“诗画江南、活力浙江”省域品牌主题词，打开了浙江人的畅想空间。8个字很短，却蕴含如诗如画的山水风光、绵延不断的两浙文脉；8个字很长，它连结过去与未来，触发敢闯敢试、勇立潮头的浙江人顺应时代、拥抱变化。

游遍千山万水，还数浙江有意思。就在这个省域品牌主题词提出不久，浙江省有关方面盛邀了18位各行业、领域的专家学者畅谈自己眼中的浙江。一次次对谈是“走读”，更是思想的激荡。我们发现，江南的自然与人文，浙江的精神与气度，早已浸润在他们的基因里。

“这8个字很好地凝聚了浙江的昨天、今天和明天，又凝聚了浙江的山水、人文和精神。省域品牌的打造和培育，无疑是一项具有开创意义的工作。”上海社科院原副院长、研究员何建华这样评价。当“故乡、山水、人文、发展、当下、未来”等高频词不断出现在采访中，一个“鲜活”的浙江逐渐呈现在眼前。

故乡、山水——我们与浙江相生相融

从富庶丰饶的杭嘉湖平原，到风光旖旎的唐诗之路；从涛声阵阵的东海之滨，到绿意绵延的浙南山区……浙江是江南文化的重要发源地。历经岁月积淀，那些如诗如画的山水风光，已经与人相生相融，构建了“诗画江南”的现实来源。

故乡，是采访中频繁出现的元素之一。香樟亭亭如盖，人与自然合而为一，这是考古学家杜正贤的老家东阳岩前村；湖泊澄清碧绿，青山连绵起伏，这是儿童文学作家沈石溪的老家慈溪东渡村；一粒稻米见证世界稻作文化起源，这是文化学者金元浦的故乡浦江……

人与地域，总是紧紧相依。法国地理学家阿·德芒戎曾说：“凡是人类生活的地方，无论何处，他们的生活方式中，总是包含着他们与地域基础之间一种必然的关系。”这些生于浙江、长于浙江的人们，也最善于从熟悉的土地中汲取灵感。

作家汤汤的不少作品里，都能找得到故乡的影子。《汤汤奇幻童年故事本》的灵感，来自她生长的武义南缸窑村；《美人树》的创作起源于村口的大树；《水妖喀喀莎》中蓝婆住的屋子，是小时候晒谷坪旁的土房子……“故乡使我童年的心灵充满阳光雨露和草木气息，一直温暖芬芳至今。”她说。

76岁的画家何水法，依然奔波于全省各地，为的是寻找一朵灵动的荷花。“同样是荷花，开在不同的地方，就有着不同的景致。比如，西湖的荷花是一片一片的，视野开阔；武义的十里荷花有上百个品种，有单瓣的、复瓣的……”在他眼里，笔墨是中国画的生命线，水是中国画的灵魂，写生是画家与生活的对话。

大运河，是作家海飞脚印遍布的地方。每当写作累了、需要找灵感，甚至是无目的闲逛的时候，他总会沿着大运河走下去。江南的意象，也刻在了这位江南作家的笔下。这些年，他策划推动的海小枪枪公益童书馆，大门距离大运河只有七步。

从小居住于杭州井亭桥一带，中国工程院院士李家彪自然而然有一种对水的亲近。这种情感，触发他在更深更远的大洋探索中留下自己的人生轨迹，也驱使他在科研工作中扬帆远航。“浙江文化底蕴丰厚，但对于海洋文化的发掘和保护，依然亟待加强。”他感慨道，浙江与水是密不可分的。深埋在地下的海洋沉积物，蕴藏着我们的历史和人文记忆。

采访中我们发现，以浙江的山水风光为起点，地域、人文、艺术、历史之间，似有一条无形的“纽带”。

何建华更倾向于把“诗画江南”理解为一种动态的意向。“这四个字让人产生丰富的、可视性的联想，就是诗中有画、画中有诗，还带有水墨江南的意味。这种意境会展现出一种画面感，令人遥想诗与远方。”他说。

人文、发展——塑造一个有活力的浙江

江南之所以令人沉醉，不仅因为山水风光，更因为人文、历史积淀锻造出的人的品格。无论是身在异乡的浙江人，还是在这片土地上奋斗的“新浙江人”，都善于“闯”、勇于“试”、敢于“冒”。

“诗画江南、活力浙江”省域品牌主题词明信片。林晓晖/摄Postcards celebrating Zhejiang’s provincial slogan “Picturesque and Dynamic Zhejiang”. Photo by Lin Xiaohui.

太湖古镇夜景。几凡/摄The night view of Taihu Lake Ancient Town. Photo by Ji Fan.

读懂了人，也就推开了“活力浙江”这扇窗。“五千年前的良渚人，肯定是当时最有活力的，这才给我们留下这么神秘而丰富的遗产。”良渚博物院（良渚研究院）新院长徐天进颇有新意地阐释了地理环境对人的影响。“环境学派认为，文明的进展主要取决于环境，人居住的大空间，对自身的影响很大，这种影响必然又是相互的。”正如不少人感佩他“接棒”良渚博物院（良渚研究院）的勇气，他也被故乡永康五金城问鼎全球的魄力折服。“这离不开永康人骨子里充满活力的文化基因。”他说。

安徽籍中科院院士钱前与浙江人打了近40年交道。“在我看来，无论是名人大家，还是普通工作者，都有不一般的活力。”他笑称，自己几十年如一日，候鸟般“南下北上”坚持分子育种事业，或许也是受到了这种活力的感染。

这种活力，触发着人们不断探索如何在时代浪潮激荡中塑造一个有希望的浙江。

多年前，浦江的水晶加工产业飞速发展，“散乱污”的产业模式对河流湖泊造成破坏，这让身在北京的金元浦皱起了眉头。“生态是浦江的天然优势，人、环境与经济的相融，能够催生出最大的发展动力。”现在，饱受诟病的“牛奶河”“垃圾湖”得到治理，金狮湖、翠湖、通济湖碧波荡漾。“家乡改革发展的新面貌，增强了我们的归属感和自豪感。”他说。

西安人张颖岚到浙江大学工作刚满6年，他感叹于浙江正以饱满活力续写文化遗产的诗篇。从西湖的免费开放，到良渚遗址管委会的成功运作，再到当下“千座乡村博物馆”的积极建设，浙江在文化遗产保护、传承和利用上的“思路”和“闯劲”让张颖岚印象深刻。他说：“这种‘活力’不仅使这些遗址、古建筑和文物能够为公众所认知和了解，还使这些与现代生活已经拉开一段距离的遗产，能够在现代生活中产生一种文化的推动力。”

现在，在内蒙古长大的设计师韩绪，对新时代的浙江村庄有了不同见解。几年前，他参与了浙江省农村文化礼堂视觉形象及符号系统设计，创作团队在4个月的前期调研中，通过完整记录、体验“农村24小时”，融入当地文化生活。他有些意外地发现，不少农村已不再是“落后、闭塞”的代名词。浙北平原地区，不少村民自办企业，吸引着来自全国各地的“新村民”。“这股发展的劲，不分城与乡，都是新时代浙江的写照。”

“改革开放后的温州模式以及现代互联网经济都是很好的印证。”何建华说，即使面临着发展的难题，浙江人也勇于创新突破，这是浙江的人文精神。

当下、未来——省域品牌就像“一条路”

“作家王旭烽、书法家赵雁君把绍兴推荐给您”“考古学家徐天进、作家汤汤对浙江历史名人王阳明的精神世界心向往之”“考古学家杜正贤、博导金元浦最喜欢的浙江美食是东坡肉”“文史专家陈野、歌手庞龙赞美浙江人的坚韧、聪敏”……在采访中，这些浙江籍文化名人饱含深情与自豪地将自己内心深处的家乡之美推荐给大家。

当“诗画江南、活力浙江”系列采访活动接近尾声，一组以“一抹江南”“一页书卷”“一味鲜香”“一缕情义”为主题的明信片随之诞生。此刻，这些承载着山水人文、创新活力的小小卡片，已从杭州遥寄向远方。

看到“诗画江南、活力浙江”系列采访之后，初到杭州的创业者常洁给我们发来微信：“我选择到浙江发展，看中的就是这里的人文氛围，还有浙江人的务实精神；我眼中的浙江人，就如《茶人三部曲》的主人公杭嘉和一样，清瘦健康的外表下却有厚重、讲情义、有担当的内心……”她最想把明信片寄给自己远在北京的母亲。“我想邀请她在金秋时节到杭州品茶，还想带她一起品读王旭烽的新书《望江南》。”她说。

当明信片送到杜正贤手中时，由他担任系主任的浙大城市学院考古系已经迎来第一届新生。“考古系从无到有，是许多人的心血，没有一点勇气与魄力，没有点面向未来的思维，是办不成的。”他说，活力浙江，就写在这些朝气蓬勃的年轻人脸上。浙江是文物大省，未来考古系将为考古这项意义非凡的事业输送人才。

在中国丝绸博物馆、浙江自然博物院、浙江省农业科学院，青年科研人员、游客们在明信片上写下祝福，薄薄的纸张承载着厚重的心愿，与今天的浙江一起，“奔赴”远方。

跨越万水千山的明信片，拉近了人们与这片土地的距离。虽然远在法国留学，浙江大学校友“梨子”依然时时牵挂江南：“杭州是我最牵挂的城市之一，无论我走到哪里，我心中总有一个位置留给她。”在浙江奋斗10余年的江西籍外卖小哥钟继业难掩激动：“这些年，浙江的城市越来越漂亮，高楼大厦拔地而起。我希望自己像这里一样，越来越有活力。”

与浙江有渊源的人，都在不约而同地思考：今天的浙江，为什么需要省域品牌？早在去年8月，省域品牌主题词深化工作就已启动。参加过其中两次座谈会的省政府咨询委员会学术委副主任刘亭说：“这是一件好事。” 省域品牌作为一个省域最鲜明的标识，既是提升综合实力、凝聚精气神的重要方式，也是对外展现整体形象、扩大影响力的关键环节。

“就像一个城市无论有多少自然的、社会的资源，总是千流一源、一以贯之。”金元浦说，省域品牌就是一张名片，它告诉我们城市应该具备什么样子的“魂”，我们能从中体会到城市的独特内涵。他期待，未来的浙江能更好地发掘这种“魂”，拓展省域品牌的内涵，通过数字化改革，将文化与科技高度融合起来。

徐天进从省域品牌说起，说到了自己的一个愿望—有一天，人们把逛博物院当作日常。匠人可以在这里展示制玉的流程，游客也可以在其辅导下上手加工，就像一种实验考古，参与和体验文明的这种进程。“‘诗画江南、活力浙江’，不是虚的，是可以触摸的，或者说，就蕴藏在日常里。”他说。

……

也许，省域品牌就像“一条路”，走过它，就能梳理出一部充满生机活力、不断超越自我的发展史、奋斗史、创新史；而更重要的是，沿着这条路，我们能够读懂当下、探寻未来。

丽水云和梯田。刘丽莉/摄The terrace fields in Yunhe county, Lishui city in Zhejiang province. Photo by Liu Lili.

Understanding the Poetic and Picturesque Zhejiang

By Chen Ning

Can you understand Zhejiang today? Back in June, a highly anticipated provincial brand slogan titled “Picturesque and Dynamic Zhejiang” opened up the imagination of Zhejiang people. The short title specifies picturesque landscapes and the continuous cultural context of Zhejiang; but its long significance connects the past and the future, and triggers the spirit of Zhejiang people who dare to experiment and stand at the forefront of the times in embrace of change.

Not long after this brand slogan was put forward, Zhejiang authorities invited 18 experts and scholars from various industries and fields for their opinions about Zhejiang. The conversations were like brainstorms. We found that the nature of Jiangnan (south of the Yangtze River) and the spirit of Zhejiang have long been engrained in their genes.

“This slogan condenses the yesterday, today and tomorrow of Zhejiang, as well as the landscape, humanities and spirit of Zhejiang. The creation and cultivation of a provincial brand is undoubtedly a pioneering work,” He Jianhua, former deputy president of Shanghai Academy of Social Sciences, commented.When high-frequency words such as “hometown, landscape,humanities, development, present, future” continue to appear in our interviews, a “fresh and living” Zhejiang gradually emerges.

From the rich and fertile Hangzhou-Jiaxing-Huzhou Plain to the beautiful Tang Poetry Road; from the coast of the East China Sea, to the green mountains in southern Zhejiang ... Zhejiang is an important birthplace of the Jiangnan culture. After years of accumulation, those picturesque landscapes have been integrated with people to have constructed the realistic source of the picturesque Zhejiang and the poetic Jiangnan.

Hometown is one of the elements that appear frequently in the interviews. The hometown of archaeologist Du Zhengxian is Yanqian village in Dongyang county, Jinhua city, that of writer on children’s stories Shen Shixi, Dongdu village in Cixi, countylevel city in Ningbo city and the hometown of cultural scholar Jin Yuanpu is Pujiang county, Jinhua city the origin of the world’s rice farming culture ...

“诗画江南、活力浙江”省域品牌主题词明信片。林晓晖/摄Postcards celebrating Zhejiang’s provincial slogan “Picturesque and Dynamic Zhejiang”. Photo by Lin Xiaohui.

People and places are always closely related. These people were born and grew up in Zhejiang, so they are also the best at drawing inspiration from their familiar land. The traces of her hometown can be found in many works by Tang Tang. The inspiration for Tang Tang’s Fantasy Childhood Storybooks came from Nangangyao village in Wuyi county, Jinhua city where she grew up; Beauty Tree originated from the big tree at the entrance of the village; and Water Elf Kakasha from an earthen house next to the sunning ground when she was a child…. “My hometown filled my childhood with sunshine, rain, dew and aroma of vegetation,and it has always been warm and fragrant to this day,” she said.

The 76-year-old painter He Shuifa still travels all over the province in search of a smart lotus flower. “It’s the same lotus, but when it blooms in different places, it brings different scenery. For example, the lotus in the West Lake is gathered in various corners,with a wide field of vision; the ten-mile lotus in Wuyi comes in hundreds of varieties….” In his eyes, brush and ink are the lifeblood of traditional Chinese painting, with water as the soul and sketching as the dialogue between the artist and life.

The Grand Canal is the place where writer Hai Fei’s footprints are scattered. Whenever he is tired of writing, needs inspiration,or even wanders aimlessly, he would always walk down the Grand Canal. The image of Jiangnan is also engraved with the pen of this Jiangnan writer. Over the years, the Haixiao Qiangqiang Public Welfare Children’s Library, which he planned and promoted, is only seven steps away from the Grand Canal.

Living in the Jingtingqiao area of Hangzhou in his childhood,Li Jiabiao, an academician of the Chinese Academy of Engineering,naturally has an affinity for water, which triggered him to leave his own life track in the deeper and farther ocean exploration. He said with emotion that deeply buried marine sediments contain our historical and cultural memories.

During the interviews, we found an invisible “bond” between regions, humanities, arts and history. He Jianhua is inclined to understand poetic Jiangnan and picturesque Zhejiang as a dynamic motif. “These words lend people rich and visual associations, that is, there are paintings in poems, poems in paintings, and this artistic conception will show a sense of picture, which reminds us of poetry and distant places,” he said.

Jiangnan is intoxicating not only because of its scenery,but because of the character of the local people forged by the accumulation of humanities and history. Whether it is a Zhejiang native living elsewhere, or a “new Zhejiang residents” working in this land, they are all good at making breakthroughs and being adventurous. Once you understand the people, you will open the window of “Dynamic Zhejiang”.

“The Liangzhu people 5,000 years ago must have been the most energetic at that time, which is why they left us such a mysterious and rich legacy,” Xu Tianjin, the new director of Liangzhu Museum (Liangzhu Research Institute), explained quite innovatively the influence of geographical environment on people.“The environmentalists believe that the progress of civilization mainly depends on the environment. The large space in which people live has a great influence on them, and this influence must be mutual.” Just as many people admired him for his courage of“taking over” Liangzhu Museum, he was also impressed by the courage of his hometown Yongkang Hardware City in Jinhua city to win over the world. “This is inseparable from the vibrant cultural genes in Yongkang people’s bones,” Xu said.

Qian Qian, an academician of Chinese Academy of Sciences from Anhui province, has been in continuous contact with Zhejiang people for nearly 40 years. “In my opinion, whether celebrities or ordinary workers, they all have extraordinary vitality,”according to Qian. He said with a smile that he has been like a migratory bird for decades, “going south and north” in the cause of molecular breeding, perhaps because of this.

This vitality triggers people to continuously explore how to shape a promising Zhejiang in the turbulent times. Many years ago, the crystal processing industry developed rapidly in Pujiang,and the “scattering and polluting” industrial model caused damage to rivers and lakes, which made Jin Yuanpu in Beijing frown. “Ecoenvironment is the natural advantage of Pujiang county, Jinhua city and the integration of people, environment and economy can give birth to the greatest driving force for development.” Now, the much-criticized “Milk River” and “Trash Lake” have been treated,and Jinshi Lake, Cuihu Lake and Tongji Lake are rippling with green water. “The new look of reform and development in our hometown has enhanced our sense of belonging and pride,” he said.

Zhang Yinglan, a native of Xi’an, has just completed six years of work in Zhejiang University. He is happy that Zhejiang is continuing to write poems about cultural heritage with full vigor. From the free access to the West Lake to the successful operation of Liangzhu Site Administrative Committee, and the current construction of “Thousands of Village Museums”,Zhejiang’s “ideas” and “adventure” in the protection, inheritance and utilization of cultural heritage have impressed Zhang. He said, “This ‘vitality’ not only enables these sites, ancient buildings and cultural relics to be recognized and understood by the public,but also enables these heritages, which have been distanced from modern life, to play a role of cultural impetus in modern life.”

绍兴仓桥直街历史保护区。袁云/摄The Cangqiao Zhijie Historic Block in Shaoxing city. Photo by Yuan Yun.

Now, Han Xu, a designer who grew up in Inner Mongolia,has a different view of Zhejiang villages in the new era. A few years ago, he participated in the design of the visual image and symbol system of the rural cultural auditoriums in Zhejiang province.During the four-month preliminary investigation, the creative team integrated into the local cultural life through a complete record and experience of “24 hours in the countryside”. He was somewhat surprised to find that many rural areas are no longer synonymous with “backwardness and isolation”. In the plain of northern Zhejiang, many villagers run their own businesses,attracting “new villagers” from all over China. “This impetus,regardless of urban or rural areas, is a portrayal of Zhejiang in the new era,” according to He. “The Wenzhou Model and the modern internet economy are good examples.” He Jianhua said that even in the face of development difficulties, Zhejiang people are brave enough to innovate and make breakthroughs, which is also the humanistic spirit of Zhejiang.

“Wang Xufeng and Zhao Yanjun recommend Shaoxing to you”, “ Xu Tianjin and Tang Tang yearn for the spiritual world of Zhejiang historical celebrity Wang Yangming”, “Du Zhengxian and Jin Yuanpu’s favorite Zhejiang food is Dongpo pork”, and“Chen Ye and Pang Long praise the tough and smart Zhejiang people” ...

When the series of interviews came to an end, a series of postcards was born accordingly with the themes of “A Touch of Jiangnan”, “A Page of a Book”, “Fragrant Food”, and “A Trace of Love”. At this moment, these little cards carrying landscape pictures and innovative vitality have been sent from Hangzhou to faraway places.

After reading the series of interviews, Chang Jie, an entrepreneur who first arrived in Hangzhou, sent us a WeChat message: “I chose to start a business in Zhejiang because of the humanistic atmosphere here and the pragmatism of Zhejiang people. Zhejiang people in my eyes are like Hang Jiahe, the protagonist of the Tea People Trilogy. Under the thin and healthy appearance, there is a stout, affectionate and responsible heart ...”She most wanted to send a postcard to her mother in Beijing. “I want to invite her to Hangzhou to taste tea in September, and I want to take her to read Wang Xufeng’s new book Viewing Jiangnan together,” she said.

When the postcard was delivered to Du Zhengxian, the Archaeology Department of Zhejiang University City College,where he is Chairman, welcomed its first freshmen. “The Department of Archaeology started from nothing, and it is the hard work of many people. Without a little courage, or a little future-oriented thinking, it can’t be done.” He said that the vitality of Zhejiang is written on the faces of these vigorous young people.Zhejiang is a large province of cultural relics. In the future, the Department of Archaeology will send talents to this extraordinary cause.

At the China National Silk Museum, the Zhejiang Museum of Natural History, and the Zhejiang Academy of Agricultural Sciences, young researchers and tourists wrote their blessings on postcards. The thin cards carried profound wishes, and together with today’s Zhejiang, to the distant places. The postcards spanning thousands of rivers and mountains have shortened the distance between people and this land. Although studying abroad in France, Zhejiang University alumni “Pear” still cares about Jiangnan: “Hangzhou is one of the cities I care about most.No matter where I go, there is always a place in my heart for her.” Having worked in Zhejiang for a dozen years, Zhong Jiye,a delivery boy from Jiangxi, couldn’t hide his excitement: “In recent years, I have seen cities in Zhejiang become more and more beautiful, and high-rise buildings are shooting up. I hope that I will be more and more dynamic like here.”

People who have ties to Zhejiang are all thinking in the same way: Why do we need provincial brands in today’s Zhejiang? As the most distinctive logo of a province, the provincial brand is not only to enhance the overall strength, but also to condense the spirit. It is also an important way to showcase the overall image to the outside world and expand its influence.

“It’s like no matter how many natural and social resources a city has, it always has one source to trace,” Jin Yuanpu said that a provincial brand is a business card that tells us what kind of “soul”a city should have. You could experience the unique connotation of the city from it. He expected that in the future, Zhejiang could better explore this “soul”, expand the connotation of the provincial brand, and highly integrate culture and technology through digital reform.

运河明珠—绍兴东湖。袁云/摄The Donghu Lake in Shaoxing city, a shining pearl along the Grand Canal.Photo by Yuan Yun.